Tennis balls were originally designed and marketed for tennis players. In order to increase sales they started expanding to new markets such as dog toys and chair leg sliders. This is an example of which product development strategy?

The segment of consumers that are most likely to purchase a particular item.

When we are discussing things like weather patterns and temperature ranges we are referring to which part of geographic segmentation?

When we are segmenting people based on variables such as gender, age, and income we are engaging in what type of segmentation?

Differentiating groups based on values and lifestyles is known as which type of segmentation?

Which of the following are strategies associated with the opportunity matrix?

Marketing myopia is best described as a company's failure to understand what industry they are truly in and therefore make poor strategic decisions.

The global mix is comprised of different components than the domestic marketing mix due to it being very different in strategic nature.

Which of the following is something we would consider with behavioral segmentation?

What are the parts of a SWOT analysis?

What is the term associated with companies being profitable, obeying laws, being ethical, and being philanthropic?

America focusing on soybean production and Brazil focusing on coffee bean production because it is what they are most efficient at is an example of what?

What is the term for the market value of goods produced over a certain amount of time?

A company has identified one of their business units as a dog product on the BCG matrix. They are therefore deciding to shut down this business unit. This is most likely a good strategy.

Which of the following are parts of the marketing mix?

Which of the following are examples of demographics?

Which marketing philosophy believes that pushy salespeople can sell products for a profit and therefore be successful?

Which components of the SWOT analysis are considered to be internal?

Cash cow products are considered to be high in market share but low in market growth.

A market development strategy involves a company launch a new product in a new market.

A good example of a target market identification for Disney is children because they are the ones who enjoy the products and services.

A student identifying an opportunity for Toyota is further investment in electric and hybrid vehicles is an example of opportunity.

Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Understanding another country's religion, languages, and tastes is important to understand as what part of the external environment?

Which of the following would be considerations with the external environment?

Postpurchase behavior focuses on customer satisfaction and future repurchase intent.

What type of involvement is characterized by routine decision-making and low perceived risk?

Which buying decision style involves the most time and effort?

Which factors influence consumer behavior?

Reference groups, family, and opinion leaders are part of which factor influencing behavior?

Business-to-business (B2B) marketing involves the marketing of goods for:

Which of the following are examples of business customer categories? End-use consumers

The group involved in a business purchase decision is called the:

Retailers and wholesalers fall under which category of business customers?

Dividing a market into distinct groups of buyers with similar needs or characteristics is called:

Psychographic segmentation divides markets by age, gender, and income.

Behavioral segmentation looks at how consumers use or respond to a product.

Concentrated (niche) marketing focuses on:

Cannibalization occurs when a company's new product eats into sales of its existing products.

A perceptual map is used to:

Repositioning involves changing the place a product occupies in consumers' minds.

Differentiated (multisegment) marketing means:

Data collected for the first time for a specific research purpose is called:

Secondary data is typically more expensive and time-consuming to collect than primary data.

Which of the following is an advantage of secondary data?

Customer Relationship Management (CRM) focuses on building and maintaining profitable customer relationships.

Marketing research can help managers:

The goal of marketing research is to improve decision-making and reduce risk.

Routine response behavior involves extensive research before purchase.

The consumer loyalty loop encourages repeat purchases and advocacy.

Hospitals and universities buying supplies for operations are classified as:

When a company markets the same product to everyone with no changes, it's practicing:

Positioning can be reinforced through consistent messaging across all elements of the marketing mix.

Which of the following most influences high-involvement decisions?

Which of the following are examples of psychological influences on consumer behavior?

A product is defined as:

Which of the following is not a type of consumer product?

Convenience products require extensive comparison before purchase.

A product line is best described as:

The product mix width refers to:

The product line depth refers to:

Product modification means adding new product lines to the existing mix.

The practice of modifying products so older versions become obsolete is known as:

A product line extension occurs when:

The brand name refers to:

Brand loyalty describes:

Product development is a marketing strategy that involves:

Diffusion of innovation refers to:

The first group to adopt a new product is called:

The early majority tends to adopt a new product:

Laggards are typically skeptical and adopt new products last.

The product life cycle includes which four stages?

The growth stage is characterized by:

During the maturity stage, which statement is accurate?

A service is defined as which of the following?

Services are tangible and can be stored like goods.

Intangibility means which of the following?

Inseparability refers to which concept?

Heterogeneity means which of the following?

Assurance relates to conveying trust and confidence to customers.

Which of the following best defines Supply Chain Management?

Which SCM process focuses on building and maintaining interactions with customers?

Offshoring refers to which action?

A direct marketing channel is one in which what occurs?

The manufacturing flow management process ensures that products move smoothly through the production cycle.

Channel conflict occurs when supply chain members disagree on goals or roles.

Selective distribution involves selling a product through every available outlet.

Direct channels eliminate which of the following?

Which of the following are recognized distribution intensity options? Select all that apply.

Retailing refers to which activity?

A franchise includes which characteristic?

Which of the following is not a nonstore retailing method?

The "presentation" element in retail strategy includes:

Chain stores operate independently from each other.

Online retailing is considered a form of nonstore retailing.

Exclusive retailers typically offer wide product assortments.

Retail presentation includes which elements?

Showrooming is when customers shop online to learn about a company's product offerings before they go into a physical store to make their purchases.

Trends in retailing include:

Which of the following is not part of the promotional mix?

Marketing communications aim to:

The "I" in AIDA stands for:

IMC (Integrated Marketing Communication) focuses on:

A push strategy is directed primarily toward:

A pull strategy encourages:

The promotional mix tends to include more personal selling when:

The advertising response function states that advertising eventually produces diminishing returns.

Institutional advertising promotes a specific product

Which of the following are common advertising appeals?

Public relations is part of the promotional mix.

Advertising is typically:

Personal selling is most appropriate when:

The first step of the sales process is:

Social media allows salespeople to:

A salesperson following up after a sale helps ensure:

Which step finalizes the sale?

Social media helps customers by allowing them to:

Inside sales typically occur:

Social media is defined as any internet tool that facilitates conversation.

Companies fully control the content posted about them on social media.

Social media enables marketers to listen to consumers more effectively.

Examples of social media platforms include:

Consumer usage of social media examples include:

Apps and social platforms evolve slowly over time.

Online reviews have little impact on consumer behavior.

Social media ROI can be measured using metrics like shares and followers.

Social media objectives include: