WorksheetsCAEC- CH04 PART 1 (1125)
Total questions: 20
Worksheet time: 10mins
A Malaysian student buys flight tickets online because the product does not require physical inspection before purchase. Which factor best explains why this product sells well online?
Brand name recognition
Frequently purchased items
Physical inspection not required
Customization availability
Amazon operates entirely online without physical retail stores and offers a wide range of products globally. What type of e-tailer is Amazon?
Click-and-mortar retailer
Direct manufacturer
Virtual (pure-play) e-tailer
Online mall
A cosmetics company updates prices and product images instantly during a flash sale campaign. Which advantage of e-tailing to sellers does this demonstrate?
Lower logistics costs
Quick price and catalog changes
Reduced employee turnover
Offline promotion efficiency
A customer in Sabah purchases niche fishing equipment from a small online store in Selangor. Which advantage of e-tailing enables this transaction?
Local sourcing
Physical showroom access
Nationwide and global reach
In-store assistance
Dell allows customers to configure RAM, storage, and processors before ordering a laptop online. Which e-tailing business model is being used?
Direct marketing
Virtual e-tailer
Direct sales by manufacturer (make-to-order)
Online mall
A retailer operates both physical outlets and an online store using the same inventory system. This company uses which model?
Brick-and-mortar only
Multichannel (click-and-mortar)
Virtual mall
Direct mail order
A consumer visits an online platform that redirects them to different sellers’ websites to complete purchases. This platform is best described as:
Mall with shared services
Virtual e-tailer
Referring directory online mall
Manufacturer portal
A shopper places items from multiple stores into one cart and pays only once on an online mall platform. Which online mall type supports this feature?
Referring directory
Marketplace aggregator
Mall with shared services
Flash deal site
During a limited-time online group purchase, buyers receive lower prices when more people join. This is an example of:
Direct marketing
Social shopping
Click-and-mortar retailing
Traditional retail
A user books flights, hotels, and rental cars together and receives a lower total price. Which online travel service feature is being used?
Fare tracking
Wireless services
Combined booking
Direct marketing
A traveler checks in using a smartphone and scans a digital boarding pass at airport security. This service is known as:
Electronic ticketing
Wireless inflight services
Advance check-in
Travel auction
AirAsia sells tickets directly on its website, eliminating travel agent commissions. Which online travel benefit does this reflect?
Increased intermediary roles
Reduced processing fees
Higher booking complexity
Limited customer access
A tourist compares hotel prices across multiple platforms at midnight from home. Which benefit of online travel services is demonstrated?
Physical consultation
Time-limited access
Anytime, anywhere accessibility
Manual price comparison
A complex multi-country trip still requires a traditional travel agent despite online platforms. This represents which limitation?
Price inflation
Internet security risks
Difficulty arranging complex trips
Lack of online payment
An employer posts vacancies on JobStreet to reach a larger pool of candidates. Which participant in the online job market is this?
Job agency
Job seeker
Employer
Government institution
A fresh graduate uploads their résumé online to apply for positions nationwide. This action represents:
Traditional recruitment
Classified advertising
Participation in the electronic job market
Offline networking
A worker fears their employer may discover they are job hunting online. Which limitation of the electronic job market does this reflect?
High recruitment cost
Data overload
Security and privacy concerns
Skill mismatch
Recruiters struggle to filter thousands of online résumés efficiently. This challenge highlights:
Internet accessibility issues
Complexity in finding suitable candidates
Reduced turnover
Lack of technology tools
A company adopts video interviews to recruit candidates from remote locations. This practice addresses which online job market issue?
Lack of résumés
High employee loyalty
Recruitment complexity
Limited employer participation
Online job platforms accelerate employee movement to better opportunities, increasing replacement costs for firms. This is known as:
Workforce digitization
Reduced hiring risk
Increased employee turnover
Skill enhancement
