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WorksheetsESBS Quiz
Total questions: 20
Worksheet time: 7mins
In which of these countries NFL has never played an International Game?
Spain
France
Ireland
Germany
Brazil
Which of this statement is NOT true about NIKE campaigns?
Athlete is the focus
Simplicity drives engagement
Brand logo never appears
Emotionally compelling storytelling
Which one is NOT a pillar of Brand Strategy
Glocal Approach
Digitalisation
Long-Term Vision
Message & Values
Select ALL the limitations of GLOCALIZATION
Costly & Complex
Risk of Cultural Missconceptions
Legal Barriers
Geographical Distance
Which Generation tends to pay the most for content?
Boomers
Gen Alpha
Millenials
Gen Z
What is the second most popular league in the USA?
MLB
NFL
NBA
NHL
What is the correct definition for Isomorphism?
An organization’s strategy to stand out from competitors
Matching an organization’s culture to its leaders’ personal values
Organizations in the same field become more similar over time due to shared pressures.
A strategic change that happens after a merger/acquisition
What is the biggest source of revenue for leagues internationally?
TV Rights
Sponsorship
International Games
Merchandising
Which team has just been announced in Formula 1?
Porsche
Lamborghini
Ford
Audi
Which one is NOT one of AEKER's 3 Global Strategy Phases
Brand Loyalty
Brand Extension
Brand Preference
Brand Awareness
In what country did NBA organise the inaugural season of the BAL during COVID-19?
Senegal
South Africa
Rwanda
Egypt
Who owns Roig Arena?
City of Valencia
Juan Roig
NBA Europe
Valencia Events SL
Which of the following are advantages of hosting a major event like the FIFA World Cup? (Select all that apply)
Enhances international visibility of the host city and country
Increases the host country’s GDP
Strengthens local football leagues and clubs
Stimulates long-term infrastructure development
In what city will NBA play in Europe in 2026?
Madrid
Paris
Berlin
Rome
Which are examples of LOCALISATION campaigns? (Select all that apply)
NBA campaign with Wembanyama in France
Chinese New Year campaign
Bayern Munich partnership with VisitRwanda
PSG Portuguese Instagram account for fans in Brazil
What F1 driver is an investor of Versailles FC?
Romain Grosjean
Esteban Ocon
Charles Leclerc
Pierre Gasly
How many brands a person is exposed per day?
100-500
1,000-2,000
5,000-10,000
100,000-200,000
Which stamenent is NOT true about Wimbledon
Tickets for Wimbledon are available through Public Ballot and Long-Term Seats
Wimbledon allows commercial naming rights for its main courts to increase revenue
Wimbledon positions itself as a premium, tradition-focused global sports brand
The tournament enforces an all-white dress code as part of its brand identity
Which factors have contributed to the globalization of sport? (Select all that apply)
International TV rights
Increased international player mobility and migration
Digitalisation
Growth of multinational sponsorships and global brands
What country will NOT host games for the 2030 FIFA World Cup?
Argentina
Morocco
Spain
Andorra
