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WorksheetsMedia Relations & Communication (Unit 1) — Worksheet Questions
Total questions: 25
Worksheet time: 25mins
A Media Relations professional builds long-term trust with journalists instead of pushing frequent press releases. This approach best reflects media relations as:
Message transmission
Promotional activity
Relationship management
Information control
Which aspect distinguishes media relations from mere publicity?
Frequency of communication
Use of persuasive language
Strategic relationship-building
Mass audience reach
A politician’s speech fails due to cultural misinterpretation by the audience. This failure is rooted in:
Noise
Channel mismatch
Encoding incompetence
Feedback delay
Which interaction between verbal and non-verbal communication MOST strengthens credibility?
Contradicting
Substituting
Complementing
Regulating
Which function of communication is primarily achieved through media relations?
Entertainment
Self-enhancement
Influence and persuasion
Moral obligation
Which type of noise occurs when a receiver interprets praise as sarcasm?
Physical
Psychological
Semantic
Cultural
Which communication context most affects international media relations?
Physical
Temporal
Cultural
Psychological
According to Social Penetration Theory, most professional media relationships remain at which stage?
Orientation
Exploratory affective
Affective
Stable
When a journalist withdraws from a source due to loss of trust, it reflects:
Orientation
Stable stage
Depenetration
Affective stage
A viral hashtag campaign exemplifies which shift in mass communication?
Centralised dissemination
One-way communication
Decentralised interaction
Editorial dominance
Feedback became a key concept in communication theory through which model?
Aristotle
Lasswell
Shannon–Weaver
Two-step flow
Berlo’s SMCR model is criticized mainly because it:
Ignores media effects
Is message-centred
Overemphasizes feedback
Focuses only on mass communication
Which question in Lasswell’s model MOST relates to media relations evaluation?
Who
Says what
In which channel
With what effect
Opinion leaders play a crucial role in media relations because they:
Control media ownership
Replace journalists
Interpret messages for communities
Reduce media noise
Which communication element ensures that the sender’s intent is accurately transformed into a message?
Decoding
Encoding
Feedback
Channel
Using a nod instead of saying “yes” during an interview demonstrates:
Accenting
Substituting
Contradicting
Complementing
Which type of communication allows organisations to internally plan media strategies?
Interpersonal
Group
Intrapersonal
Mass
In Social Penetration Theory, sharing professional background without personal views occurs in:
Orientation stage
Exploratory affective stage
Affective stage
Stable stage
Which mass medium best supports niche targeting in media relations?
Television
Radio
Newspapers
Magazines
Which digital media feature MOST challenges traditional media relations?
Digitality
Interactivity
Hypertextuality
Virtuality
Which model of communication is MOST linear and least interactive?
Berlo’s SMCR
Two-step flow
Aristotle’s model
Circular model
Which communication model first formally acknowledged feedback?
Aristotle
Lasswell
Shannon–Weaver
Berlo
Which component of mass communication is MOST influenced by media relations strategy?
Audience
Process
Context
Message
Why is feedback in mass communication usually delayed?
Media bias
Audience size
Technological limits
Encoding issues
Effective media relations ultimately aim to influence:
Media ownership
Journalistic routines
Public perception
Audience literacy
