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Media Relations & Communication (Unit 1) — Worksheet Questions

Total questions: 25

Worksheet time: 25mins

Name
Class
Date
1.

A Media Relations professional builds long-term trust with journalists instead of pushing frequent press releases. This approach best reflects media relations as:

a)

Message transmission

b)

Promotional activity

c)

Relationship management

d)

Information control

2.

Which aspect distinguishes media relations from mere publicity?

a)

Frequency of communication

b)

Use of persuasive language

c)

Strategic relationship-building

d)

Mass audience reach

3.

A politician’s speech fails due to cultural misinterpretation by the audience. This failure is rooted in:

a)

Noise

b)

Channel mismatch

c)

Encoding incompetence

d)

Feedback delay

4.

Which interaction between verbal and non-verbal communication MOST strengthens credibility?

a)

Contradicting

b)

Substituting

c)

Complementing

d)

Regulating

5.

Which function of communication is primarily achieved through media relations?

a)

Entertainment

b)

Self-enhancement

c)

Influence and persuasion

d)

Moral obligation

6.

Which type of noise occurs when a receiver interprets praise as sarcasm?

a)

Physical

b)

Psychological

c)

Semantic

d)

Cultural

7.

Which communication context most affects international media relations?

a)

Physical

b)

Temporal

c)

Cultural

d)

Psychological

8.

According to Social Penetration Theory, most professional media relationships remain at which stage?

a)

Orientation

b)

Exploratory affective

c)

Affective

d)

Stable

9.

When a journalist withdraws from a source due to loss of trust, it reflects:

a)

Orientation

b)

Stable stage

c)

Depenetration

d)

Affective stage

10.

A viral hashtag campaign exemplifies which shift in mass communication?

a)

Centralised dissemination

b)

One-way communication

c)

Decentralised interaction

d)

Editorial dominance

11.

Feedback became a key concept in communication theory through which model?

a)

Aristotle

b)

Lasswell

c)

Shannon–Weaver

d)

Two-step flow

12.

Berlo’s SMCR model is criticized mainly because it:

a)

Ignores media effects

b)

Is message-centred

c)

Overemphasizes feedback

d)

Focuses only on mass communication

13.

Which question in Lasswell’s model MOST relates to media relations evaluation?

a)

Who

b)

Says what

c)

In which channel

d)

With what effect

14.

Opinion leaders play a crucial role in media relations because they:

a)

Control media ownership

b)

Replace journalists

c)

Interpret messages for communities

d)

Reduce media noise

15.

Which communication element ensures that the sender’s intent is accurately transformed into a message?

a)

Decoding

b)

Encoding

c)

Feedback

d)

Channel

16.

Using a nod instead of saying “yes” during an interview demonstrates:

a)

Accenting

b)

Substituting

c)

Contradicting

d)

Complementing

17.

Which type of communication allows organisations to internally plan media strategies?

a)

Interpersonal

b)

Group

c)

Intrapersonal

d)

Mass

18.

In Social Penetration Theory, sharing professional background without personal views occurs in:

a)

Orientation stage

b)

Exploratory affective stage

c)

Affective stage

d)

Stable stage

19.

Which mass medium best supports niche targeting in media relations?

a)

Television

b)

Radio

c)

Newspapers

d)

Magazines

20.

Which digital media feature MOST challenges traditional media relations?

a)

Digitality

b)

Interactivity

c)

Hypertextuality

d)

Virtuality

21.

Which model of communication is MOST linear and least interactive?

a)

Berlo’s SMCR

b)

Two-step flow

c)

Aristotle’s model

d)

Circular model

22.

Which communication model first formally acknowledged feedback?

a)

Aristotle

b)

Lasswell

c)

Shannon–Weaver

d)

Berlo

23.

Which component of mass communication is MOST influenced by media relations strategy?

a)

Audience

b)

Process

c)

Context

d)

Message

24.

Why is feedback in mass communication usually delayed?

a)

Media bias

b)

Audience size

c)

Technological limits

d)

Encoding issues

25.

Effective media relations ultimately aim to influence:

a)

Media ownership

b)

Journalistic routines

c)

Public perception

d)

Audience literacy