WorksheetsMarketing Document
Total questions: 227
Worksheet time: 2hrs 54mins
Name
Class
Date
1.
This creates a line of equal products, but implies that for every standardized product there is a standardized user.
a)
Adaptation
b)
Standardization
c)
Pattern advertising
d)
Marketing
2.
The marketing mix is also known as .......
a)
The 4 Cs
b)
The 4 As
c)
The 4 Ps
d)
The 4 Ms
3.
....... is a new product launch.
a)
Rollout
b)
Roll up
c)
Rollover
d)
Roll in
4.
Marketing is the process of planning, designing, pricing, promoting and distributing ideas, goods and services, in order to ....... customer needs, so as to make a profit.
a)
Gratify
b)
Satisfying
c)
Satisfy
d)
Satisfied
5.
Companies point out that cost savings can be made by ........
a)
Economies of size
b)
Economies of scope
c)
Economies of cost
d)
Economies of scale
6.
Some products are ....... in the whole world, e.g. Coca Cola, jeans etc.
a)
Standard
b)
Standardizing
c)
Standardized
d)
Standards
7.
....... is used to protect the goods.
a)
Wrapping
b)
Packaging
c)
Packing
d)
Packet
8.
The four Ps are: ......., price, place and promotion.
a)
Produce
b)
Product
c)
Production
d)
Productivity
9.
A brand name is a name given to a product to ....... it from other similar products.
a)
Differ
b)
Different
c)
Difference
d)
Differentiate
10.
....... is the stages of a product's life.
a)
Product cycle
b)
Lifecycle
c)
Product life cycle
d)
Cycle of life
11.
When a new product is launched, the sales are low. This is the ....... stage.
a)
Growth
b)
Maturity
c)
Decline
d)
Introduction
12.
The most important element in the marketing mix is .......
a)
Product
b)
Price
c)
Place
d)
Promotion
13.
....... is the set of products made by a company.
a)
Product line
b)
Product mix
c)
Product range
d)
Product set
14.
....... describes the products, e.g. size, weight, colour, material etc.
a)
Features
b)
Benefits
c)
Characteristics
d)
Properties
15.
....... is the best-selling product.
a)
Market follower
b)
Market challenger
c)
Market leader
d)
Nicher
16.
A ....... is a detailed plan for a product brand.
a)
Brand name
b)
Brand strategy
c)
Brand image
d)
Brand loyalty
17.
....... is the tendency to buy the same brand.
a)
Brand awareness
b)
Brand image
c)
Brand equity
d)
Brand loyalty
18.
....... is using an existing name on another type of product.
a)
Brand extension
b)
Brand expansion
c)
Brand widening
d)
Brand stretching
19.
A ....... consists of a name, a logo, a symbol and a slogan.
a)
Product
b)
Brand
c)
Service
d)
Company
20.
We have a lot of competitors in the market. It is very .......
a)
Competition
b)
Compete
c)
Competitive
d)
Competitor
21.
In the ....... Stage,the sales are at the peak.
a)
Growth
b)
Introduction
c)
Maturity
d)
Decline
22.
Sales are going down. The product is in the ....... stage.
a)
Maturity
b)
Growth
c)
Decline
d)
Introduction
23.
Sales are rising fast. The product is in the ....... stage.
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
24.
A ....... is a large shop that sells food and household goods.
a)
Hypermarket
b)
Department store
c)
Convenience store
d)
Supermarket
25.
We need to find a ....... in the market for our product.
a)
Corner
b)
Place
c)
Niche
d)
Gap
26.
....... is a place where goods are sold to the public.
a)
Wholesaler
b)
Retail outlet
c)
Warehouse
d)
Factory
27.
We distribute our goods via .......
a)
Retailers
b)
Wholesalers
c)
Distributors
d)
All of the above
28.
....... means selling to the customer through a shop.
a)
Wholesaling
b)
Distribution
c)
Retailing
d)
Marketing
29.
A ....... buys from producers and sells to retailers.
a)
Retailer
b)
Wholesaler
c)
Customer
d)
Consumer
30.
We need to change our marketing .......
a)
Strategy
b)
Plan
c)
Campaign
d)
Tactics
31.
The ....... environment includes laws and regulations.
a)
Political
b)
Economic
c)
Legal
d)
Social
32.
We need to do some market .......
a)
Search
b)
Research
c)
Study
d)
Investigation
33.
A ....... is a person who buys goods or services.
a)
Client
b)
Customer
c)
Consumer
d)
Buyer
34.
....... is the amount of money you pay for something.
a)
Cost
b)
Value
c)
Worth
d)
Price
35.
....... price is a low price.
a)
Expensive
b)
High
c)
Cheap
d)
Dear
36.
....... price is a high price.
a)
Expensive
b)
Cheap
c)
Low
d)
Reasonable
37.
We offer a ....... if you buy in bulk.
a)
Refund
b)
Rebate
c)
Bonus
d)
Discount
38.
....... is the activity of promoting products.
a)
Advertising
b)
Publicity
c)
Promotion
d)
Sales
39.
....... is a paid form of non-personal presentation of ideas, goods or services.
a)
Publicity
b)
Advertising
c)
Sales promotion
d)
Personal selling
40.
....... is short-term incentives to encourage purchase.
a)
Advertising
b)
Publicity
c)
Personal selling
d)
Sales promotion
41.
....... involves face-to-face communication.
a)
Advertising
b)
Sales promotion
c)
Personal selling
d)
Publicity
42.
....... is building good relations with the company's publics.
a)
Advertising
b)
Public relations
c)
Sales promotion
d)
Personal selling
43.
A ....... is a short phrase used in advertising.
a)
Logo
b)
Symbol
c)
Slogan
d)
Brand name
44.
....... means communicating with a large number of people.
a)
Social media
b)
Mass media
c)
New media
d)
Multimedia
45.
Television, radio, newspapers are examples of .......
a)
Mediums
b)
Methods
c)
Media
d)
Means
46.
....... advertising is advertising on the internet.
a)
Offline
b)
Online
c)
Outdoor
d)
Indoor
47.
....... is a series of advertisements.
a)
Advertising agency
b)
Advertising budget
c)
Advertising strategy
d)
Advertising campaign
48.
An ....... is a company that creates advertisements.
a)
Advertising company
b)
Advertising firm
c)
Advertising agency
d)
Advertising business
49.
We need to set an advertising .......
a)
Plan
b)
Strategy
c)
Campaign
d)
Budget
50.
....... is the group of people you want to sell to.
a)
Market segment
b)
Target market
c)
Market share
d)
Market size
51.
....... is dividing the market into groups.
a)
Market targeting
b)
Market positioning
c)
Market research
d)
Market segmentation
52.
We ....... our product at young people.
a)
Aim
b)
Target
c)
Direct
d)
Point
53.
Our product is ....... at the top end of the market.
a)
Placed
b)
Positioned
c)
Located
d)
Situated
54.
....... is the percentage of sales a company has.
a)
Market size
b)
Market growth
c)
Market share
d)
Market trend
55.
We are the market .......
a)
Follower
b)
Leader
c)
Challenger
d)
Nicher
56.
Our sales are .......
a)
Decreasing
b)
Stable
c)
Increasing
d)
Fluctuating
57.
We need to ....... our market share.
a)
Decrease
b)
Maintain
c)
Protect
d)
Increase
58.
We are facing strong .......
a)
Competitors
b)
Competitive
c)
Compete
d)
Competition
59.
Our main ....... is XYZ company.
a)
Competition
b)
Rival
c)
Competitor
d)
Opponent
60.
We need to ....... a new product.
a)
Launch
b)
Introduce
c)
Release
d)
All of the above
61.
The product launch was a .......
a)
Failure
b)
Success
c)
Disaster
d)
Flop
62.
We need to ....... the price.
a)
Reduce
b)
Increase
c)
Lower
d)
Raise
63.
The price is too .......
a)
Low
b)
Expensive
c)
High
d)
Cheap
64.
We offer ....... delivery.
a)
Fast
b)
Free
c)
Quick
d)
Slow
65.
The product is out of .......
a)
Order
b)
Date
c)
Fashion
d)
Stock
66.
We offer a money-back .......
a)
Warranty
b)
Promise
c)
Guarantee
d)
Assurance
67.
The product comes with a one-year .......
a)
Guarantee
b)
Promise
c)
Warranty
d)
Assurance
68.
We provide excellent customer .......
a)
Support
b)
Care
c)
Service
d)
Relations
69.
The customer is always .......
a)
Wrong
b)
Right
c)
Good
d)
Bad
70.
We need to improve our brand .......
a)
Awareness
b)
Loyalty
c)
Equity
d)
Image
71.
Brand ....... is how many people know your brand.
a)
Image
b)
Awareness
c)
Loyalty
d)
Equity
72.
Brand ....... is what people think of your brand.
a)
Awareness
b)
Loyalty
c)
Image
d)
Equity
73.
Brand ....... is the value of your brand.
a)
Image
b)
Awareness
c)
Loyalty
d)
Equity
74.
We need to build brand .......
a)
Awareness
b)
Loyalty
c)
Image
d)
Equity
75.
Loyal customers buy the same ....... again and again.
a)
Product
b)
Service
c)
Brand
d)
Item
76.
....... is communicating directly with customers.
a)
Advertising
b)
Direct marketing
c)
Sales promotion
d)
Public relations
77.
....... includes mail, telephone, email etc.
a)
Advertising
b)
Sales promotion
c)
Public relations
d)
Direct marketing
78.
....... is selling by telephone.
a)
Telesales
b)
Telephone marketing
c)
Phone marketing
d)
Telemarketing
79.
....... is sending information by post.
a)
Email marketing
b)
Direct mail
c)
Telemarketing
d)
Advertising
80.
We have a mailing .......
a)
Sheet
b)
Roll
c)
List
d)
Register
81.
....... is buying and selling on the internet.
a)
E-business
b)
E-marketing
c)
E-commerce
d)
E-tailing
82.
....... is business to business.
a)
B2C
b)
C2C
c)
C2B
d)
B2B
83.
....... is business to consumer.
a)
B2B
b)
C2C
c)
C2B
d)
B2C
84.
We have a user-friendly .......
a)
Webpage
b)
Website
c)
Site
d)
Page
85.
You can order .......
a)
Offline
b)
By phone
c)
Online
d)
By post
86.
We accept credit .......
a)
Cheques
b)
Cash
c)
Cards
d)
Notes
87.
The goods will be ....... within 24 hours.
a)
Delivered
b)
Sent
c)
Shipped
d)
Dispatched
88.
We offer a secure payment .......
a)
Method
b)
Way
c)
System
d)
Mode
89.
Please fill in the order .......
a)
Sheet
b)
Paper
c)
Form
d)
Document
90.
Your order is being .......
a)
Handled
b)
Processed
c)
Dealt with
d)
Managed
91.
Thank you for your .......
a)
Business
b)
Order
c)
Custom
d)
Purchase
92.
We look forward to doing ....... with you again.
a)
Work
b)
Business
c)
Trade
d)
Deal
93.
Please contact us if you have any .......
a)
Queries
b)
Enquiries
c)
Problems
d)
Questions
94.
We value your .......
a)
Opinion
b)
Comments
c)
Feedback
d)
Views
95.
Please visit our ....... for more information.
a)
Shop
b)
Website
c)
Office
d)
Showroom
96.
Follow us on social .......
a)
Networks
b)
Sites
c)
Media
d)
Platforms
97.
Like us on .......
a)
Twitter
b)
Instagram
c)
Facebook
d)
LinkedIn
98.
Subscribe to our .......
a)
Channel
b)
Blog
c)
Newsletter
d)
Podcast
99.
We send a monthly .......
a)
Email
b)
Newsletter
c)
Letter
d)
Report
100.
Individuals and households that buy or acquire goods and services for personal consumption make up the ........................
a)
Business market
b)
Reseller market
c)
Consumer market
d)
Government market
101.
Which of these is NOT an example of marketing stimuli?
a)
Product stimuli
b)
Price stimuli
c)
Social stimuli
d)
Place stimuli
102.
Which of these stimuli is NOT present in a buyer’s environment?
a)
Economic stimuli
b)
Technological stimuli
c)
Political stimuli
d)
Cultural stimuli
103.
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ........................
a)
where they buy
b)
why they buy
c)
when they buy
d)
what they buy
104.
Subcultures include nationalities, religions, geographic regions, and ........................
a)
income levels
b)
occupations
c)
ages
d)
genders
105.
Which of the following is a list of the four Ps of marketing?
a)
Price, promotion, product, people
b)
Price, promotion, product, place
c)
Product, price, place, process
d)
Promotion, place, people, physical evidence
106.
........................ is one of the social factors that influence consumer behavior.
a)
Motivation
b)
Family
c)
Perception
d)
Learning
107.
Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological and ........................ characteristics.
a)
economic
b)
political
c)
personal
d)
technological
108.
What is the most important consumer buying unit in society?
a)
Reference group
b)
Family
c)
Social class
d)
Subculture
109.
A ........................ consists of the activities an individual is expected to perform, according to the people around him/her.
a)
status
b)
motive
c)
role
d)
belief
110.
Lan Anh works with suppliers to ensure her firm has a steady stream of products for sale. Which of these categories is she working with in her role?
a)
Macroenvironment
b)
Microenvironment
c)
Internal environment
d)
Cultural environment
111.
Jamal works with the finance department to help them develop sales forecasts so they can project the firm’s financing needs. Which of these environmental actors does this relationship represent?
a)
Competitors
b)
Publics
c)
Company
d)
Customers
112.
Which of these environmental actors helps the firm promote and sell products?
a)
Suppliers
b)
Marketing intermediaries
c)
Financial intermediaries
d)
Government
113.
........................ provide the resources needed by a company to produce its goods and services.
a)
Marketing intermediaries
b)
Customers
c)
Competitors
d)
Suppliers
114.
Stephens Inc. provides the firm with a short–term line of credit since most of the firm’s sales are seasonal. Stephens Inc. is a ........................
a)
Reseller
b)
Physical distribution firm
c)
Financial intermediary
d)
Marketing services agency
115.
Customers include households, other businesses, resellers and ........................
a)
competitors
b)
suppliers
c)
government entities
d)
shareholders
116.
Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ........................
a)
Financial intermediary
b)
Physical distribution firm
c)
Marketing services agency
d)
Reseller
117.
........................ are states of felt deprivation.
a)
Demands
b)
Needs
c)
Market offerings
d)
Value exchanges
118.
Some firms attempt to serve all market segments ........................
a)
since the most profitable firms attract the most customers
b)
since they understand the customer needs and wants
c)
by focusing on cost cutting over other goals
d)
and end up not serving any of them very well
119.
Which of the following marketing management concepts is most likely to lead to marketing myopia?
a)
customer-driving marketing concept
b)
societal marketing concept
c)
marketing concept
d)
product concept
120.
The societal marketing concept seeks to establish a balance between ........................
a)
customer lifetime value and customer equity
b)
an inside-out perspective and an outside-in perspective
c)
consumer short-run wants and consumer long-run welfare
d)
marketing mixes and market offerings
121.
A good marketing information ecosystem balances the information users ........................ to have against what they ........................ and what is ........................ to offer.
a)
request; want; affordable
b)
would like; need; feasible
c)
want; are unaware of; the newest technology
d)
demand; should request; time-efficient
122.
Fashion A maintains customer insight committee a(n) ........................ panel of engaged consumers who provide input... Fashion A builds brand relationships.
a)
telephone
b)
online
c)
traditional focus-group
d)
just-in-time
123.
Nielsen’s Portable People Meter (PPM) is worn like a pager and records hidden tones within a program’s audio stream. This is an example of ........................
a)
social targeting
b)
focus-group research
c)
digital, mechanical, and biosensors
d)
online tracking and targeting
124.
Which of the following refers to a sample in which every member of the population has an equal chance of selection?
a)
nonprobability sample
b)
sampling unit
c)
sampling plan
d)
simple random sample
125.
All of the following are closed-ended questions EXCEPT ........................
a)
Do you like driving on the highway?
b)
How many children do you have?
c)
Would you like to try a sample?
d)
How is voting going to help the nation?
126.
........................ include households, other businesses, resellers, and government entities.
a)
Physical distribution firms
b)
Customers
c)
Local public
d)
Marketing services agencies
127.
Among the generational groups in the U.S population , ........................ are still the wealthiest generation in U.S. history.
a)
Generation Xers
b)
millennials
c)
baby boomers
d)
echo boomers
128.
Gen Alphas are kids born after 2012 and they ........................
a)
are too young to be tech savvy
b)
largely irrelevant at this time given their age
c)
will be the most formally educated generation ever
d)
control most of the household spending decisions
129.
The migration to ........................ has resulted in a rapid increase in the number of people who “telecommute”.
a)
foreign countries
b)
micropolitan areas
c)
the east and west coasts
d)
extreme rural communities
130.
The one that is the most difficult to identify factors influencing buying decision is ........................
a)
how and how much they buy
b)
when they buy
c)
where they buy
d)
why they buy
131.
Buyer responses are influenced by marketing stimuli. The responses to the stimuli include all of the following EXCEPT ........................
a)
buying attitudes
b)
purchasing behavior
c)
buying preferences
d)
the "why" regarding the responses
132.
Consumer purchases are influenced strongly by cultural, social, psychological, and ........................ characteristics.
a)
professional
b)
medical
c)
personal
d)
genetic
133.
Family is one of the ........................ factors that influence consumer behavior.
a)
individual group
b)
social
c)
personal
d)
psychological
134.
A market segment that is large enough or profitable enough to serve is ........................
a)
measurable
b)
accessible
c)
substantial
d)
profitable
135.
When an effective program can be designed for attracting and serving a particular segment, the segment is best described as ........................
a)
measurable
b)
competitive
c)
actionable
d)
accessible
136.
A segment is less attractive if it ........................
a)
is difficult for new entrants to enter
b)
is substantial
c)
is actionable
d)
already contains many strong and aggressive competitors
137.
........................ consists of a set of buyers who share common needs or characteristics that the company decides to serve.
a)
marketing channel
b)
citizen-action group
c)
distribution channel
d)
target market
138.
........................ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.
a)
Positioning
b)
Mass customization
c)
Market targeting
d)
Market segmentation
139.
........................ are consumer products with unique characteristics or brand identification for which a significant group of buyers is willing to make a notable purchase effort.
a)
Specialty products
b)
Convenience products
c)
Unsought products
d)
International products
140.
Which of these is a significant challenge presented by the product life cycle?
a)
increased expenses
b)
increased competition
c)
new product development
d)
recognizing the stages as a product goes through them
141.
New product development starts with ........................
a)
concept development
b)
idea screening
c)
idea generation
d)
test marketing
142.
John's fascination for his grandmother's sherbet recipes inspired him to come up with a recipe for SherBetter... Which stage of the new product development process does this exemplify?
a)
idea screening
b)
idea generation
c)
concept testing
d)
product development
143.
Product costs set the floor for a product’s ........................
a)
advertising
b)
competition
c)
price
d)
features
144.
Major pricing strategies include all of the following EXCEPT:
a)
customer value-based pricing
b)
cost-based pricing
c)
competitive pricing
d)
advertising-based pricing
145.
Although costs are an important consideration in setting prices, ........................ pricing is often product driven.
a)
marketing-mix
b)
service-based
c)
value-added
d)
cost-based
146.
Costs that change with the level of production are referred to as ........................
a)
fixed costs
b)
variable costs
c)
target costs
d)
total costs
147.
A ........................ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
a)
marketing channel
b)
supply chain
c)
value delivery network
d)
demand chain
148.
The number of intermediary levels indicates the ........................ of a channel.
a)
length
b)
vertical conflict
c)
conventional distribution
d)
corporate VMS
149.
Company A supplies its products exclusively to Company B... This is an example of ........................
a)
a direct marketing channel
b)
intensive distribution
c)
an indirect marketing channel
d)
disintermediation
150.
........................ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
a)
Franchising
b)
Retailing
c)
Brokering
d)
Disintermediation
151.
Which of the following is not one of the promotion mix tools?
a)
advertising
b)
positioning
c)
sales promotion
d)
personal selling
152.
........................ refers to customer interactions by the firm’s sales force to engage customers, make sales, and build customer relationships
a)
Sales promotion
b)
Advertising
c)
Direct and digital marketing
d)
Personal selling
153.
Which of these is NOT one of reasons organizations use advertising?
a)
educate
b)
engage
c)
persuade
d)
innovate
154.
Which type of advertising often creates controversy?
a)
reminder
b)
comparative
c)
informative
d)
covert
155.
........................ segmentation divides buyers into different segments according to the different utilities that consumers seek from the product
a)
Benefit
b)
Occasion
c)
Geographic
d)
Demographic
156.
Lan works with suppliers to ensure her firm has a steady stream of products for sale. Which of these categories is she working with in her role?
a)
macroenvironment
b)
microenvironment
c)
internal environment
d)
marketing mix
157.
What should Kamesha do first as she attempts to expand her business?
a)
develop a targeted marketing campaign
b)
lower her prices on all items
c)
identify the various market segments
d)
hire a marketing manager
158.
Which of these groups includes consumer organizations and environmental groups?
a)
financial publics
b)
local publics
c)
general publics
d)
citizen-action publics
159.
........................ are states of felt deprivation.
a)
Market offerings
b)
Value exchanges
c)
Want
d)
Needs
160.
........................ provide the resources needed by a company to produce its goods and services.
a)
Retailers
b)
Suppliers
c)
Financial intermediaries
d)
Marketing services agencies
161.
Subcultures include nationalities, religions, geographic regions, and ........................
a)
professions
b)
ages
c)
racial groups
d)
incomes
162.
Which of these marketing orientations focuses primarily on the product's features, performance, and quality?
a)
production concept
b)
product concept
c)
selling concept
d)
marketing concept
163.
The ........................ concept of marketing focuses on consumer wants, company requirements, and the long-run interests of consumers and society.
a)
selling
b)
production
c)
societal
d)
product
164.
Malcolm Sanders... advertises more aggressively and sells most of his snowboards around this time. Which market segmentation approach does Malcolm most likely use?
a)
gender segmentation
b)
psychographic segmentation
c)
occasion segmentation
d)
geographic segmentation
165.
........................ are states of felt deprivation.
a)
Value exchanges
b)
Market offerings
c)
Want
d)
Needs
166.
ABC Company offers its customers good accommodations, local delicacies, and amazing seaside views. The overall experience provided at the motel is a part of its ........................
a)
market offering
b)
target market
c)
market segment
d)
product positioning
167.
Which of these elements of consumer buying behavior is the most difficult to measure?
a)
whats
b)
wheres
c)
whens
d)
whys
168.
Which of the following marketing orientations also considers consumer long-run welfare?
a)
the production concept
b)
the product concept
c)
the selling concept
d)
the societal marketing concept
169.
Dividing the market into various groups of customers is known as ........................
a)
market segmentation
b)
positioning
c)
customization
d)
target Marketing
170.
........................ are human needs that are shaped by culture and individual personality.
a)
Necessities
b)
Wants
c)
Demands
d)
Values
171.
Marketers who use ........................ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals.
a)
demographic segmentation
b)
geographic segmentation
c)
benefit segmentation
d)
psychographic segmentation
172.
Which of these marketing orientations espouses the concept of shared value?
a)
the marketing concept
b)
the production concept
c)
the societal marketing concept
d)
the selling concept
173.
One online gaming retailer targets consumers who play longer hours... What base are they using to segment their market?
a)
Loyalty status
b)
Gender
c)
Age and life cycle
d)
Usage rate
174.
When backed by buying power, wants become ........................
a)
social needs
b)
demands
c)
physical needs
d)
self-esteem needs
175.
Which of the following marketing orientations also considers consumer long-run welfare?
a)
the production concept
b)
the product concept
c)
the selling concept
d)
the societal marketing concept
176.
........................ are human needs that are shaped by culture and individual personality.
a)
Wants
b)
Demands
c)
Necessities
d)
Values
177.
When backed by buying power, wants become ........................
a)
social needs
b)
demands
c)
physical needs
d)
self-esteem needs
178.
A(n) ........................ is the set of actual and potential buyers of a product or service.
a)
Market
b)
control group
c)
subsidiary
d)
focus group
179.
Which of these is NOT an example of marketing stimuli?
a)
product stimuli
b)
price stimuli
c)
place stimuli
d)
social stimuli
180.
Tam works with the finance department to help them develop sales forecasts so they can project the firm's financing needs. Which of these environmental actors does this relationship represent?
a)
company
b)
cultural
c)
competitor
d)
public
181.
Linda was recently transferred to the Indonesian branch... she is told that only the team leads are allowed to approach the senior managers. The organizational culture is most likely to have a ....................
a)
high Masculinity/Femininity Index
b)
high Uncertainty Avoidance Index
c)
high Power Distance Index
d)
low Masculinity/Femininity Index
182.
Which nation is one of the Four Asian Tigers?
a)
Malaysia
b)
South Korea
c)
India
d)
Thailand
183.
Minh Anh wants to open a new business in Singapore... a standard package of products, systems, and management services... What is the form of business?
a)
strategic alliance
b)
joint venture
c)
franchising
d)
indirect exporting
184.
Mirros, a U.S. kitchenware distributor... sells those products through its retail stores in Vietnam and Thailand. In which of the alternative market-entry strategies is Mirros engaged?
a)
direct exporting
b)
franchising
c)
a joint venture
d)
licensing
185.
Post-World War II, worldwide economic growth was in strong evidence, and countries that were once classified as less developed were reclassified ........................
a)
developed countries
b)
communist countries
c)
newly industrialized countries
d)
free trade economies
186.
At Toan Thang Manufacturing Corporation, it is believed that consumers want products that provide the best quality and have innovative features. Which orientation does the company use?
a)
selling orientation
b)
direct orientation
c)
product orientation
d)
logistics orientation
187.
If a country refuses to sell some products to another country, it is utilizing which barrier to trade?
a)
export subsidies
b)
embargoes
c)
packaging, labeling, or marking standards
d)
voluntary export restraints
188.
In order to effectively secure foreign exchange, what is most likely to be used by countries experiencing severe shortages of foreign exchange?
a)
government approval
b)
spot pricing
c)
voluntary export restriction
d)
privatization
189.
Young children learn about social institutions from their families and when they go to school. This process of learning is called:
a)
socialization
b)
social rebellion
c)
cultural apathy
d)
cognitive dissonance
190.
Minh's department is responsible for the business activities designed to plan, price, promote, and direct the flow of his company's clothing products to consumers in various nations... What is his department in charge of?
a)
international marketing
b)
domestic trade
c)
importing
d)
internal Marketing
191.
What are the five elements of culture?
a)
institutions, associations, entities, groups, teams
b)
values, rituals, symbols, beliefs, thought processes
c)
systems, history, government, religion, awareness
d)
laws, languages, customs, technology, education
192.
David works for a construction equipment manufacturer in Vietnam... An uncontrollable factor for David would be which of the following?
a)
firm characteristics
b)
competitive structure
c)
channels-of-distribution
d)
promotional measures
193.
........................ countries have been ranked among the world's fastest-growing emerging market economies.
a)
BEM
b)
CFTA
c)
BRICS
d)
NIC
194.
What trade policy tool makes it mandatory for its importers who want to buy a foreign good to apply for an exchange permit?
a)
blocked currency
b)
import quota
c)
government approval
d)
tariff
195.
Victory started selling good quality products at prices much lower than Minh Anh's prices... The business of Minh Anh Inc. was affected by which of the following elements?
a)
competition in the domestic market
b)
structure of distribution
c)
promotion of the product
d)
cultural forces
196.
Most traditional definitions of ........................ center around the notion that it is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned ,shared by a group of people...
a)
demography
b)
population
c)
economy
d)
culture
197.
One of the global demographic problems is:
a)
Job competition
b)
Low education
c)
Young vs Aging population
d)
Criminal
198.
........................ is an uncontrollable element for an international marketer.
a)
Channels-of-distribution
b)
Level of technology
c)
Firm characteristics
d)
Price
199.
Global markets include the following regions:
a)
South America
b)
Eastern Europe
c)
Asian pacific
d)
Australia
200.
Which social institution introduces most innovations to society?
a)
corporations
b)
schools
c)
government
d)
religion
201.
One of the global demographic problems is:
a)
Criminal
b)
Low education
c)
Worker shortage & immigration
d)
Job competition
202.
What is considered the most critical difference between domestic marketing and international marketing?
a)
the different concepts of marketing
b)
the difference in marketing theories being followed
c)
the environment in which marketing plans must be implemented
d)
the difference in marketing principles being followed
203.
Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer?
a)
political forces
b)
legal forces
c)
cultural forces
d)
economic climate
204.
Most of the energy in the underdeveloped areas of the world comes from what source?
a)
wind energy
b)
human labor
c)
nuclear power
d)
fossil fuel
205.
Which country has been identified by the Department of Commerce as a BEM (big emerging market)?
a)
Venezuela
b)
Nicaragua
c)
the Philippines
d)
Mexico
206.
The most rapidly growing economies in the Asia Pacific region during the 1980s and 1990s... are sometimes referred to as the ........................
a)
Four Elephants
b)
Four Dragons
c)
Four Swans
d)
Four Lions
207.
Unlike investors in the United States, many investors in Germany are reluctant to take the risk of investing in a stock market. Which cultural dimension does this reflect?
a)
Uncertainty Avoidance Index
b)
Power Distance Index
c)
Individualism/Collectivism Index
d)
Masculinity/Femininity Index
208.
Watson's... does not actively sell its products outside national borders but provides goods to customers who contact them directly... Watson's is currently in the ........................ stage.
a)
regular foreign marketing
b)
frequent foreign marketing
c)
no direct foreign marketing
d)
global marketing
209.
A specific unit or dollar limit applied to a particular type of good is called a(n)
a)
predatory price
b)
quota
c)
exchange rate
d)
trade license
210.
For an international marketer, the ........................ can be altered in the long run and usually in the short run to adjust to changing market conditions…
a)
economic climate
b)
competitive structure
c)
controllable elements
d)
structure of distribution
211.
Lan Anh's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which stage best characterizes this?
a)
international marketing
b)
no direct foreign marketing
c)
infrequent foreign marketing
d)
domestic marketing
212.
Minh's department is responsible for the business activities designed to plan, price, promote, and direct the flow of his company's clothing products to consumers... What is his department in charge of?
a)
internal marketing
b)
importing
c)
international marketing
d)
domestic trade
213.
Which form of business relationship lets a company grant patent rights, trademark rights, and the rights to use technological processes to another company in a foreign country?
a)
strategic alliances
b)
exporting arrangement
c)
licensing
d)
joint venture
214.
........................ is a controllable element for an international marketer.
a)
Channels-of-distribution
b)
Cultural forces
c)
Level of technology
d)
Geography and infrastructure
215.
What is considered the most critical difference between domestic marketing and international marketing?
a)
The environment in which marketing plans must be implemented
b)
The different concepts of marketing
c)
The difference in marketing theories being followed
d)
The difference in marketing principles being followed
216.
For an international marketer, the ........................ can be altered in the long run and, usually, in the short run to adjust to changing market conditions…
a)
Controllable elements
b)
Competitive structure
c)
Structure of distribution
d)
Economic climate
217.
David works for a construction equipment manufacturer in Vietnam... An uncontrollable factor for David would be which of the following?
a)
Promotional measures
b)
Channels-of-distribution
c)
Competitive structure
d)
Firm characteristics
218.
With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as:
a)
Uncontrollable elements
b)
Cultural elements
c)
Demographic elements
d)
Controllable elements
219.
Which is a controllable element in both domestic and international marketing environments?
a)
Competition within the home country
b)
Foreign policy
c)
Price of product
d)
Political force
220.
How do the marketing tasks of an international marketer differ from those of a domestic marketer?
a)
The competitive structure is controllable for an international marketer
b)
The structure of distribution is an uncontrollable element for the international marketer
c)
The international marketer has fewer uncontrollable elements
d)
The level of technology and cultural forces are controllable elements
221.
Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer?
a)
Cultural forces
b)
Legal forces
c)
Political forces
d)
Economic climate
222.
Lan Anh is preparing a marketing plan... examining the variables she has some control over, including ........................, price, product, and channels-of-distribution.
a)
Competition
b)
Economic climate
c)
Promotion
d)
Level of technology
223.
Minh Anh Inc... With the market entry of Victory (a German company), the business of Minh Anh Inc. was affected by which of the following elements?
a)
Structure of distribution
b)
Competition in the domestic market
c)
Price of the product
d)
Promotion of the product
224.
........................ is a controllable element for an international marketer.
a)
Channels-of-distribution
b)
Cultural forces
c)
Geography and infrastructure
d)
Level of technology
225.
What is considered the most critical difference between domestic marketing and international marketing?
a)
The environment in which marketing plans must be implemented
b)
The difference in marketing principles being followed
c)
The difference in marketing theories being followed
d)
The different concepts of Marketing
226.
For international markets, marketers must be especially cognizant of ........................ because of the dominantly uncontrollable nature of this factor.
a)
Promotion
b)
Price
c)
Political/legal forces
d)
Channels-of-distribution
227.
Unlike investors in the United States, many investors in Germany are reluctant to take the risk of investing in a stock market. Which cultural dimension does this reflect?
a)
Uncertainty Avoidance Index
b)
Power Distance Index
c)
Individualism/Collectivism Index
d)
Masculinity/Femininity Index
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