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WorksheetsMarketing Document 1
Total questions: 128
Worksheet time: 1hrs 4mins
Name
Class
Date
1.
Individuals and households that buy or acquire goods and services for personal consumption make up the ........................
a)
Business market
b)
Reseller market
c)
Consumer market
d)
Government market
2.
Which of these is NOT an example of marketing stimuli?
a)
Product stimuli
b)
Price stimuli
c)
Social stimuli
d)
Place stimuli
3.
Which of these stimuli is NOT present in a buyer’s environment?
a)
Economic stimuli
b)
Technological stimuli
c)
Political stimuli
d)
Cultural stimuli
4.
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ........................
a)
where they buy
b)
why they buy
c)
when they buy
d)
what they buy
5.
Subcultures include nationalities, religions, geographic regions, and ........................
a)
income levels
b)
occupations
c)
ages
d)
genders
6.
Which of the following is a list of the four Ps of marketing?
a)
Price, promotion, product, people
b)
Price, promotion, product, place
c)
Product, price, place, process
d)
Promotion, place, people, physical evidence
7.
........................ is one of the social factors that influence consumer behavior.
a)
Motivation
b)
Family
c)
Perception
d)
Learning
8.
Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological and ........................ characteristics.
a)
economic
b)
political
c)
personal
d)
technological
9.
What is the most important consumer buying unit in society?
a)
Reference group
b)
Family
c)
Social class
d)
Subculture
10.
A ........................ consists of the activities an individual is expected to perform, according to the people around him/her.
a)
status
b)
motive
c)
role
d)
belief
11.
Lan Anh works with suppliers to ensure her firm has a steady stream of products for sale. Which of these categories is she working with in her role?
a)
Macroenvironment
b)
Microenvironment
c)
Internal environment
d)
Cultural environment
12.
Jamal works with the finance department to help them develop sales forecasts so they can project the firm’s financing needs. Which of these environmental actors does this relationship represent?
a)
Competitors
b)
Publics
c)
Company
d)
Customers
13.
Which of these environmental actors helps the firm promote and sell products?
a)
Suppliers
b)
Marketing intermediaries
c)
Financial intermediaries
d)
Government
14.
........................ provide the resources needed by a company to produce its goods and services.
a)
Marketing intermediaries
b)
Customers
c)
Competitors
d)
Suppliers
15.
Stephens Inc. provides the firm with a short–term line of credit since most of the firm’s sales are seasonal. Stephens Inc. is a ........................
a)
Reseller
b)
Physical distribution firm
c)
Financial intermediary
d)
Marketing services agency
16.
Customers include households, other businesses, resellers and ........................
a)
competitors
b)
suppliers
c)
government entities
d)
shareholders
17.
Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ........................
a)
Financial intermediary
b)
Physical distribution firm
c)
Marketing services agency
d)
Reseller
18.
........................ are states of felt deprivation.
a)
Demands
b)
Needs
c)
Market offerings
d)
Value exchanges
19.
Some firms attempt to serve all market segments ........................
a)
since the most profitable firms attract the most customers
b)
since they understand the customer needs and wants
c)
by focusing on cost cutting over other goals
d)
and end up not serving any of them very well
20.
Which of the following marketing management concepts is most likely to lead to marketing myopia?
a)
customer-driving marketing concept
b)
societal marketing concept
c)
marketing concept
d)
product concept
21.
The societal marketing concept seeks to establish a balance between ........................
a)
customer lifetime value and customer equity
b)
an inside-out perspective and an outside-in perspective
c)
consumer short-run wants and consumer long-run welfare
d)
marketing mixes and market offerings
22.
A good marketing information ecosystem balances the information users ........................ to have against what they ........................ and what is ........................ to offer.
a)
request; want; affordable
b)
would like; need; feasible
c)
want; are unaware of; the newest technology
d)
demand; should request; time-efficient
23.
Fashion A maintains customer insight committee a(n) ........................ panel of engaged consumers who provide input... Fashion A builds brand relationships.
a)
telephone
b)
online
c)
traditional focus-group
d)
just-in-time
24.
Nielsen’s Portable People Meter (PPM) is worn like a pager and records hidden tones within a program’s audio stream. This is an example of ........................
a)
social targeting
b)
focus-group research
c)
digital, mechanical, and biosensors
d)
online tracking and targeting
25.
Which of the following refers to a sample in which every member of the population has an equal chance of selection?
a)
nonprobability sample
b)
sampling unit
c)
sampling plan
d)
simple random sample
26.
All of the following are closed-ended questions EXCEPT ........................
a)
Do you like driving on the highway?
b)
How many children do you have?
c)
Would you like to try a sample?
d)
How is voting going to help the nation?
27.
........................ include households, other businesses, resellers, and government entities.
a)
Physical distribution firms
b)
Customers
c)
Local public
d)
Marketing services agencies
28.
Among the generational groups in the U.S population , ........................ are still the wealthiest generation in U.S. history.
a)
Generation Xers
b)
millennials
c)
baby boomers
d)
echo boomers
29.
Gen Alphas are kids born after 2012 and they ........................
a)
are too young to be tech savvy
b)
largely irrelevant at this time given their age
c)
will be the most formally educated generation ever
d)
control most of the household spending decisions
30.
The migration to ........................ has resulted in a rapid increase in the number of people who “telecommute”.
a)
foreign countries
b)
micropolitan areas
c)
the east and west coasts
d)
extreme rural communities
31.
The one that is the most difficult to identify factors influencing buying decision is ........................
a)
how and how much they buy
b)
when they buy
c)
where they buy
d)
why they buy
32.
Buyer responses are influenced by marketing stimuli. The responses to the stimuli include all of the following EXCEPT ........................
a)
buying attitudes
b)
purchasing behavior
c)
buying preferences
d)
the "why" regarding the responses
33.
Consumer purchases are influenced strongly by cultural, social, psychological, and ........................ characteristics.
a)
professional
b)
medical
c)
personal
d)
genetic
34.
Family is one of the ........................ factors that influence consumer behavior.
a)
individual group
b)
social
c)
personal
d)
psychological
35.
A market segment that is large enough or profitable enough to serve is ........................
a)
measurable
b)
accessible
c)
substantial
d)
profitable
36.
When an effective program can be designed for attracting and serving a particular segment, the segment is best described as ........................
a)
measurable
b)
competitive
c)
actionable
d)
accessible
37.
A segment is less attractive if it ........................
a)
is difficult for new entrants to enter
b)
is substantial
c)
is actionable
d)
already contains many strong and aggressive competitors
38.
........................ consists of a set of buyers who share common needs or characteristics that the company decides to serve.
a)
marketing channel
b)
citizen-action group
c)
distribution channel
d)
target market
39.
........................ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.
a)
Positioning
b)
Mass customization
c)
Market targeting
d)
Market segmentation
40.
........................ are consumer products with unique characteristics or brand identification for which a significant group of buyers is willing to make a notable purchase effort.
a)
Specialty products
b)
Convenience products
c)
Unsought products
d)
International products
41.
Which of these is a significant challenge presented by the product life cycle?
a)
increased expenses
b)
increased competition
c)
new product development
d)
recognizing the stages as a product goes through them
42.
New product development starts with ........................
a)
concept development
b)
idea screening
c)
idea generation
d)
test marketing
43.
John's fascination for his grandmother's sherbet recipes inspired him to come up with a recipe for SherBetter... Which stage of the new product development process does this exemplify?
a)
idea screening
b)
idea generation
c)
concept testing
d)
product development
44.
Product costs set the floor for a product’s ........................
a)
advertising
b)
competition
c)
price
d)
features
45.
Major pricing strategies include all of the following EXCEPT:
a)
customer value-based pricing
b)
cost-based pricing
c)
competitive pricing
d)
advertising-based pricing
46.
Although costs are an important consideration in setting prices, ........................ pricing is often product driven.
a)
marketing-mix
b)
service-based
c)
value-added
d)
cost-based
47.
Costs that change with the level of production are referred to as ........................
a)
fixed costs
b)
variable costs
c)
target costs
d)
total costs
48.
A ........................ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
a)
marketing channel
b)
supply chain
c)
value delivery network
d)
demand chain
49.
The number of intermediary levels indicates the ........................ of a channel.
a)
length
b)
vertical conflict
c)
conventional distribution
d)
corporate VMS
50.
Company A supplies its products exclusively to Company B... This is an example of ........................
a)
a direct marketing channel
b)
intensive distribution
c)
an indirect marketing channel
d)
disintermediation
51.
........................ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
a)
Franchising
b)
Retailing
c)
Brokering
d)
Disintermediation
52.
Which of the following is not one of the promotion mix tools?
a)
advertising
b)
positioning
c)
sales promotion
d)
personal selling
53.
........................ refers to customer interactions by the firm’s sales force to engage customers, make sales, and build customer relationships
a)
Sales promotion
b)
Advertising
c)
Direct and digital marketing
d)
Personal selling
54.
Which of these is NOT one of reasons organizations use advertising?
a)
educate
b)
engage
c)
persuade
d)
innovate
55.
Which type of advertising often creates controversy?
a)
reminder
b)
comparative
c)
informative
d)
covert
56.
........................ segmentation divides buyers into different segments according to the different utilities that consumers seek from the product
a)
Benefit
b)
Occasion
c)
Geographic
d)
Demographic
57.
Lan works with suppliers to ensure her firm has a steady stream of products for sale. Which of these categories is she working with in her role?
a)
macroenvironment
b)
microenvironment
c)
internal environment
d)
marketing mix
58.
What should Kamesha do first as she attempts to expand her business?
a)
develop a targeted marketing campaign
b)
lower her prices on all items
c)
identify the various market segments
d)
hire a marketing manager
59.
Which of these groups includes consumer organizations and environmental groups?
a)
financial publics
b)
local publics
c)
general publics
d)
citizen-action publics
60.
........................ are states of felt deprivation.
a)
Market offerings
b)
Value exchanges
c)
Want
d)
Needs
61.
........................ provide the resources needed by a company to produce its goods and services.
a)
Retailers
b)
Suppliers
c)
Financial intermediaries
d)
Marketing services agencies
62.
Subcultures include nationalities, religions, geographic regions, and ........................
a)
professions
b)
ages
c)
racial groups
d)
incomes
63.
Which of these marketing orientations focuses primarily on the product's features, performance, and quality?
a)
production concept
b)
product concept
c)
selling concept
d)
marketing concept
64.
The ........................ concept of marketing focuses on consumer wants, company requirements, and the long-run interests of consumers and society.
a)
selling
b)
production
c)
societal
d)
product
65.
Malcolm Sanders... advertises more aggressively and sells most of his snowboards around this time. Which market segmentation approach does Malcolm most likely use?
a)
gender segmentation
b)
psychographic segmentation
c)
occasion segmentation
d)
geographic segmentation
66.
........................ are states of felt deprivation.
a)
Value exchanges
b)
Market offerings
c)
Want
d)
Needs
67.
ABC Company offers its customers good accommodations, local delicacies, and amazing seaside views. The overall experience provided at the motel is a part of its ........................
a)
market offering
b)
target market
c)
market segment
d)
product positioning
68.
Which of these elements of consumer buying behavior is the most difficult to measure?
a)
whats
b)
wheres
c)
whens
d)
whys
69.
Which of the following marketing orientations also considers consumer long-run welfare?
a)
the production concept
b)
the product concept
c)
the selling concept
d)
the societal marketing concept
70.
Dividing the market into various groups of customers is known as ........................
a)
market segmentation
b)
positioning
c)
customization
d)
target Marketing
71.
........................ are human needs that are shaped by culture and individual personality.
a)
Necessities
b)
Wants
c)
Demands
d)
Values
72.
Marketers who use ........................ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals.
a)
demographic segmentation
b)
geographic segmentation
c)
benefit segmentation
d)
psychographic segmentation
73.
Which of these marketing orientations espouses the concept of shared value?
a)
the marketing concept
b)
the production concept
c)
the societal marketing concept
d)
the selling concept
74.
One online gaming retailer targets consumers who play longer hours... What base are they using to segment their market?
a)
Loyalty status
b)
Gender
c)
Age and life cycle
d)
Usage rate
75.
When backed by buying power, wants become ........................
a)
social needs
b)
demands
c)
physical needs
d)
self-esteem needs
76.
Which of the following marketing orientations also considers consumer long-run welfare?
a)
the production concept
b)
the product concept
c)
the selling concept
d)
the societal marketing concept
77.
........................ are human needs that are shaped by culture and individual personality.
a)
Wants
b)
Demands
c)
Necessities
d)
Values
78.
When backed by buying power, wants become ........................
a)
social needs
b)
demands
c)
physical needs
d)
self-esteem needs
79.
A(n) ........................ is the set of actual and potential buyers of a product or service.
a)
Market
b)
control group
c)
subsidiary
d)
focus group
80.
Which of these is NOT an example of marketing stimuli?
a)
product stimuli
b)
price stimuli
c)
place stimuli
d)
social stimuli
81.
Tam works with the finance department to help them develop sales forecasts so they can project the firm's financing needs. Which of these environmental actors does this relationship represent?
a)
company
b)
cultural
c)
competitor
d)
public
82.
Linda was recently transferred to the Indonesian branch... she is told that only the team leads are allowed to approach the senior managers. The organizational culture is most likely to have a ....................
a)
high Masculinity/Femininity Index
b)
high Uncertainty Avoidance Index
c)
high Power Distance Index
d)
low Masculinity/Femininity Index
83.
Which nation is one of the Four Asian Tigers?
a)
Malaysia
b)
South Korea
c)
India
d)
Thailand
84.
Minh Anh wants to open a new business in Singapore... a standard package of products, systems, and management services... What is the form of business?
a)
strategic alliance
b)
joint venture
c)
franchising
d)
indirect exporting
85.
Mirros, a U.S. kitchenware distributor... sells those products through its retail stores in Vietnam and Thailand. In which of the alternative market-entry strategies is Mirros engaged?
a)
direct exporting
b)
franchising
c)
a joint venture
d)
licensing
86.
Post-World War II, worldwide economic growth was in strong evidence, and countries that were once classified as less developed were reclassified ........................
a)
developed countries
b)
communist countries
c)
newly industrialized countries
d)
free trade economies
87.
At Toan Thang Manufacturing Corporation, it is believed that consumers want products that provide the best quality and have innovative features. Which orientation does the company use?
a)
selling orientation
b)
direct orientation
c)
product orientation
d)
logistics orientation
88.
If a country refuses to sell some products to another country, it is utilizing which barrier to trade?
a)
export subsidies
b)
embargoes
c)
packaging, labeling, or marking standards
d)
voluntary export restraints
89.
In order to effectively secure foreign exchange, what is most likely to be used by countries experiencing severe shortages of foreign exchange?
a)
government approval
b)
spot pricing
c)
voluntary export restriction
d)
privatization
90.
Young children learn about social institutions from their families and when they go to school. This process of learning is called:
a)
socialization
b)
social rebellion
c)
cultural apathy
d)
cognitive dissonance
91.
Minh's department is responsible for the business activities designed to plan, price, promote, and direct the flow of his company's clothing products to consumers in various nations... What is his department in charge of?
a)
international marketing
b)
domestic trade
c)
importing
d)
internal Marketing
92.
What are the five elements of culture?
a)
institutions, associations, entities, groups, teams
b)
values, rituals, symbols, beliefs, thought processes
c)
systems, history, government, religion, awareness
d)
laws, languages, customs, technology, education
93.
David works for a construction equipment manufacturer in Vietnam... An uncontrollable factor for David would be which of the following?
a)
firm characteristics
b)
competitive structure
c)
channels-of-distribution
d)
promotional measures
94.
........................ countries have been ranked among the world's fastest-growing emerging market economies.
a)
BEM
b)
CFTA
c)
BRICS
d)
NIC
95.
What trade policy tool makes it mandatory for its importers who want to buy a foreign good to apply for an exchange permit?
a)
blocked currency
b)
import quota
c)
government approval
d)
tariff
96.
Victory started selling good quality products at prices much lower than Minh Anh's prices... The business of Minh Anh Inc. was affected by which of the following elements?
a)
competition in the domestic market
b)
structure of distribution
c)
promotion of the product
d)
cultural forces
97.
Most traditional definitions of ........................ center around the notion that it is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned ,shared by a group of people...
a)
demography
b)
population
c)
economy
d)
culture
98.
One of the global demographic problems is:
a)
Job competition
b)
Low education
c)
Young vs Aging population
d)
Criminal
99.
........................ is an uncontrollable element for an international marketer.
a)
Channels-of-distribution
b)
Level of technology
c)
Firm characteristics
d)
Price
100.
Global markets include the following regions:
a)
South America
b)
Eastern Europe
c)
Asian pacific
d)
Australia
101.
Which social institution introduces most innovations to society?
a)
corporations
b)
schools
c)
government
d)
religion
102.
One of the global demographic problems is:
a)
Criminal
b)
Low education
c)
Worker shortage & immigration
d)
Job competition
103.
What is considered the most critical difference between domestic marketing and international marketing?
a)
the different concepts of marketing
b)
the difference in marketing theories being followed
c)
the environment in which marketing plans must be implemented
d)
the difference in marketing principles being followed
104.
Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer?
a)
political forces
b)
legal forces
c)
cultural forces
d)
economic climate
105.
Most of the energy in the underdeveloped areas of the world comes from what source?
a)
wind energy
b)
human labor
c)
nuclear power
d)
fossil fuel
106.
Which country has been identified by the Department of Commerce as a BEM (big emerging market)?
a)
Venezuela
b)
Nicaragua
c)
the Philippines
d)
Mexico
107.
The most rapidly growing economies in the Asia Pacific region during the 1980s and 1990s... are sometimes referred to as the ........................
a)
Four Elephants
b)
Four Dragons
c)
Four Swans
d)
Four Lions
108.
Unlike investors in the United States, many investors in Germany are reluctant to take the risk of investing in a stock market. Which cultural dimension does this reflect?
a)
Uncertainty Avoidance Index
b)
Power Distance Index
c)
Individualism/Collectivism Index
d)
Masculinity/Femininity Index
109.
Watson's... does not actively sell its products outside national borders but provides goods to customers who contact them directly... Watson's is currently in the ........................ stage.
a)
regular foreign marketing
b)
frequent foreign marketing
c)
no direct foreign marketing
d)
global marketing
110.
A specific unit or dollar limit applied to a particular type of good is called a(n)
a)
predatory price
b)
quota
c)
exchange rate
d)
trade license
111.
For an international marketer, the ........................ can be altered in the long run and usually in the short run to adjust to changing market conditions…
a)
economic climate
b)
competitive structure
c)
controllable elements
d)
structure of distribution
112.
Lan Anh's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which stage best characterizes this?
a)
international marketing
b)
no direct foreign marketing
c)
infrequent foreign marketing
d)
domestic marketing
113.
Minh's department is responsible for the business activities designed to plan, price, promote, and direct the flow of his company's clothing products to consumers... What is his department in charge of?
a)
internal marketing
b)
importing
c)
international marketing
d)
domestic trade
114.
Which form of business relationship lets a company grant patent rights, trademark rights, and the rights to use technological processes to another company in a foreign country?
a)
strategic alliances
b)
exporting arrangement
c)
licensing
d)
joint venture
115.
........................ is a controllable element for an international marketer.
a)
Channels-of-distribution
b)
Cultural forces
c)
Level of technology
d)
Geography and infrastructure
116.
What is considered the most critical difference between domestic marketing and international marketing?
a)
The environment in which marketing plans must be implemented
b)
The different concepts of marketing
c)
The difference in marketing theories being followed
d)
The difference in marketing principles being followed
117.
For an international marketer, the ........................ can be altered in the long run and, usually, in the short run to adjust to changing market conditions…
a)
Controllable elements
b)
Competitive structure
c)
Structure of distribution
d)
Economic climate
118.
David works for a construction equipment manufacturer in Vietnam... An uncontrollable factor for David would be which of the following?
a)
Promotional measures
b)
Channels-of-distribution
c)
Competitive structure
d)
Firm characteristics
119.
With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as:
a)
Uncontrollable elements
b)
Cultural elements
c)
Demographic elements
d)
Controllable elements
120.
Which is a controllable element in both domestic and international marketing environments?
a)
Competition within the home country
b)
Foreign policy
c)
Price of product
d)
Political force
121.
How do the marketing tasks of an international marketer differ from those of a domestic marketer?
a)
The competitive structure is controllable for an international marketer
b)
The structure of distribution is an uncontrollable element for the international marketer
c)
The international marketer has fewer uncontrollable elements
d)
The level of technology and cultural forces are controllable elements
122.
Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer?
a)
Cultural forces
b)
Legal forces
c)
Political forces
d)
Economic climate
123.
Lan Anh is preparing a marketing plan... examining the variables she has some control over, including ........................, price, product, and channels-of-distribution.
a)
Competition
b)
Economic climate
c)
Promotion
d)
Level of technology
124.
Minh Anh Inc... With the market entry of Victory (a German company), the business of Minh Anh Inc. was affected by which of the following elements?
a)
Structure of distribution
b)
Competition in the domestic market
c)
Price of the product
d)
Promotion of the product
125.
........................ is a controllable element for an international marketer.
a)
Channels-of-distribution
b)
Cultural forces
c)
Geography and infrastructure
d)
Level of technology
126.
What is considered the most critical difference between domestic marketing and international marketing?
a)
The environment in which marketing plans must be implemented
b)
The difference in marketing principles being followed
c)
The difference in marketing theories being followed
d)
The different concepts of Marketing
127.
For international markets, marketers must be especially cognizant of ........................ because of the dominantly uncontrollable nature of this factor.
a)
Promotion
b)
Price
c)
Political/legal forces
d)
Channels-of-distribution
128.
Unlike investors in the United States, many investors in Germany are reluctant to take the risk of investing in a stock market. Which cultural dimension does this reflect?
a)
Uncertainty Avoidance Index
b)
Power Distance Index
c)
Individualism/Collectivism Index
d)
Masculinity/Femininity Index
Reset
