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WorksheetsChapter 7 - IMD164
Total questions: 10
Worksheet time: 8mins
What is the main purpose of organizational goals in a social media strategy?
To increase followers only
To define expected outcomes and direct employee efforts
To reduce marketing costs
To choose social media platforms
Why do organizational goals matter in social media strategy?
They eliminate the need for analytics
They determine the direction of social media activities
They replace marketing plans
They focus only on profit
Which KPI is used to measure engagement?
Reach
Impressions
Likes, shares, and comments
Sign-ups
Which category of social media tools is used to plan and automate posts?
Analytics tools
Engagement tools
Scheduling tools
Listening tools
Which tool is an example of a social media analytics tool?
Canva
Google Analytics
Feedly
Telegram
What is the main function of social media engagement tools?
Track competitors
Centralize comments, mentions, and messages
Design graphics
Automate paid ads
Which responsibility involves responding quickly to negative feedback or viral crises?
Content oversight
Strategy development
Crisis management
Community engagement
Which skill is essential for understanding platform insights and performance metrics?
Design skills
Copywriting
Analytics & Data Literacy
CRM
Which platform is best suited for B2B networking and professional credibility?
TikTok
YouTube
Why does social media collaboration matter?
It limits creativity
It avoids using tools
It ensures consistency and faster problem-solving
It replaces social media managers
