WorksheetsMarketing and Social Media Terms
Total questions: 20
Worksheet time: 18mins
Algorithm
A process for solving a problem in a finite number of steps.
A set of formulas that specify how content is ranked and categorized.
A method for organizing data in a database.
A technique for visualizing data trends.
Traffic
A common marketing objective; moving social media followers somewhere else, most likely to a website or place of purchase.
A term used to describe the number of visitors to a website.
A strategy to increase social media engagement without directing users elsewhere.
A method for analyzing customer behavior on social media platforms.
Influencer Marketing
A strategy where brands collaborate with individuals who have a large following to promote products or services.
A method of advertising through traditional media channels.
A technique that focuses on direct sales without any online presence.
A promotional strategy that relies solely on celebrity endorsements.
Social Listening
A tactic used to understand conversation happening on social media around a brand, topic, or person.
A method for analyzing sales data to improve marketing strategies.
A strategy for increasing follower count on social media platforms.
A technique for creating viral content on social media.
Engagement Rate
A measure of the total number of followers on social media.
A representation of what percentage of your audience engages with your content.
The total number of likes and shares on a post divided by the number of posts.
A calculation of how many times a post is viewed by unique users.
B2B
Business to business.
Business to consumer.
Business to employee.
Business to government.
Dark social
Social traffic generated from an 'invisible' source, like a direct message or email.
Traffic generated from social media platforms like Facebook and Twitter.
Traffic that is easily tracked and analyzed through web analytics tools.
Social interactions that occur in public forums and comments sections.
Reach
The total number of accounts that saw a piece of content.
The number of likes a post receives.
The total number of comments on a post.
The number of shares a post has.
Organic Reach
The total number of followers on a social media account.
The number of unique users who see your content without paid promotion.
The amount of money spent on advertising to promote content.
The number of likes and shares your content receives.
Content Marketing
A strategy that focuses solely on social media advertising.
A marketing strategy that involves using content (blogs, podcasts, videos, ebooks, etc.) to attract ideal customers and develop a “know, like and trust” factor, turning them into paying clients.
A method of direct selling through email campaigns.
A technique that relies on traditional advertising methods like TV and radio.
UGC
User-generated content. Photos, videos, etc. created organically by users and fans of the brand.
User-generated content. Only professional photos and videos created by brands.
User-generated content. Content created solely by the brand's marketing team.
User-generated content. Content that is paid for by the brand.
Vanity Metric
A metric that provides deep insights into customer behavior.
A metric that may look positive, but doesn’t really provide many relevant, brand-specific, valuable insights. Example: followers or likes.
A metric that measures actual sales and revenue growth.
A metric that is used to track employee performance and productivity.
Evergreen Content
Content that is always trending and popular.
Content that ages well and is always relevant.
Content that is only relevant for a short period.
Content that is created for a specific event.
CTA
Call to action. A word, phrase, or visual cue that encourages users to take a particular action, i.e. “click here” or “learn more”.
Click-through rate. A metric that measures the number of clicks on a link compared to the number of times it was shown.
Content targeting approach. A strategy to deliver content based on user preferences and behavior.
Customer transaction analysis. A method to evaluate customer purchase behavior and trends.
B2C
Business to consumer.
Business to business.
Consumer to consumer.
Business to government.
CTR
A measure of audience engagement based on clicks and impressions.
A formula for calculating revenue from ads.
A representation of the total number of impressions.
A metric used to measure the quality of content.
Content Curation
The process of collecting credible, copyright-safe images, videos, articles, etc. and adding them to your content calendar.
The act of creating original content from scratch without any external sources.
The method of sharing content from other creators without permission.
The strategy of promoting content through paid advertisements.
Hashtag
A type of social media influencer
A word or phrase preceded by the # symbol, used to categorize content and increase discoverability on social media platforms.
A feature that allows users to send private messages
A tool for editing photos before posting
Social Proof
An indicator of your capabilities and track record; your receipts.
A method of advertising that relies on celebrity endorsements.
A strategy to increase sales through discounts and promotions.
A psychological phenomenon where people conform to the actions of others.
KPI
Key performance indicator. A social metric you analyze to get an at a glance look at overall health of the business.
Key performance index. A financial metric used to assess profitability.
Key process indicator. A measure of efficiency in production processes.
Key project indicator. A metric used to evaluate project timelines.
