WorksheetsProduct and Institutional Promotion Unit Study Guide
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Which of the following is an example of product promotion?
a)
Coupon for the purchase of Ritz crackers
b)
Press conference announcing a major corporate merger
c)
Philip Morris’s youth smoking prevention program
d)
Recruiting event for a large technology firm
2.
Which of the following is a use of product promotion?
a)
Recruiting new employees
b)
Highlighting social or environmental issues
c)
Informing customers about product features
d)
Changing attitudes toward the company
3.
Michael is visiting an electronics store, where a salesperson is trying to convince him to buy
an Apple computer. This is an example of?
a)
corporate promotion.
b)
institutional promotion
c)
primary product promotion
d)
secondary product promotion.
4.
Gabrielle saw two different beverage advertisements—one for the orange juice industry and one for the grape juice industry. Each was trying to persuade her to purchase its type of beverage. This is an example of
a)
corporate promotion
b)
institutional promotion
c)
primary product promotion
d)
secondary product promotion
5.
Chris saw two different car advertisements—one for a Chevrolet and one for a Ford. Each was trying to persuade him to purchase its particular brand of car. This is an example of
a)
corporate promotion
b)
institutional promotion
c)
primary production promotion
d)
secondary product promotion
6.
Which of the following is an example of institutional promotion:
a)
Infomercial for jewelry
b)
A company’s donation of blankets to the homeless
c)
Advertisement for a local mattress superstore
d)
Pitch from a Jet Ski salesperson
7.
Which of the following is a use of institutional promotion:
a)
Creating awareness of a good or service
b)
Informing the public about the company’s future
c)
Building a reputation for a product
d)
Encouraging interest in a good or service
e)
Option 5
8.
A company sponsors an advertisement on local television that highlights the importance of
rents reading to their children. This is an example of what type of institutional promotion?
a)
Patronage
b)
Primary
c)
Public service
d)
Public relations
9.
A company reacts to media reports that its product has been tampered with and is unsafe.
This is an example of what type of institutional promotion?
a)
Patronage
b)
Primary
c)
Public Service
d)
Public Relations
10.
A local grocery store announces its extended hours and plans to expand its in-store pharmacy. This is an example of what type of institutional promotion?
a)
Patronage
b)
Primary
c)
Public Service
d)
Public Relations
11.
How does promotion help the economy grow?
a)
It educates customers.
b)
It creates jobs.
c)
It creates awareness of companies.
d)
It encourages a higher standard of living.
12.
How does promotion directly benefit customers?
a)
It supports the mass media.
b)
It creates jobs.
c)
It enhances a company’s image.
d)
It educates them
13.
Which of the following is a benefit of promotional activities:
a)
They are deceiving.
b)
They are all immediate and measurable.
c)
They help support the mass media.
d)
They are the foundation of the economy.
14.
Which of the following is a criticism of promotional activities?
a)
They can be overly honest.
b)
They counteract stereotypes.
c)
They make people act against their will.
d)
They can be manipulative
15.
An advertisement for nutritional supplements features a man with a bodybuilder’s physique. What criticism of promotion might this illustrate?
a)
It can be offensive.
b)
It can be deceptive.
c)
It has limited abilities
d)
It can play upon people’s fears.
16.
A magazine advertisement for cleaning supplies pictures a woman scrubbing the kitchen floor. What criticism of promotion might this illustrate?
a)
It can create or reinforce stereotypes.
b)
It can play upon people’s fears.
c)
It can be deceptive
d)
It has limited abilities.
17.
An advertisement shows a person who has bad breath from not using a specific brand of
toothpaste. What criticism of promotion does this illustrate?
a)
It can be deceptive.
b)
It has limited abilities.
c)
It can play upon people’s fears
d)
It can be offensive
18.
In what way does promotion have limited abilities?
a)
It cannot substitute for salespeople.
b)
It can achieve immediate success.
c)
It makes up for poor-quality products.
d)
It cannot play upon people’s fears.
19.
Which of the following is a specific criticism of product promotion?
a)
It stirs up unnecessary debates.
b)
It does not add value to the product.
c)
It’s easily measurable.
d)
It’s inexpensive.
20.
Which of the following is a specific criticism of institutional promotion:
a)
It may take money away from product promotion.
b)
It’s easily measurable.
c)
It’s inexpensive.
d)
It does not stir up unnecessary debates.
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