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Worksheets

WEEK 2 – Visual Communication & Marketing

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

What is the term for creating a recognizable identity for a product or company?

a)

Branding

b)

Typography

c)

Layout

d)

Advertisement

2.

Which term refers to the group of people a product is designed for?

a)

Audience

b)

Logo

c)

Messaging

d)

Pitch

3.

What is the style and appearance of text called in design?

a)

Color Theory

b)

Typography

c)

Alignment

d)

Contrast

4.

Which term describes a visual way to present information?

a)

Infographic

b)

Advertisement

c)

Pitch

d)

Logo

5.

What is a symbol that represents a brand or company?

a)

Messaging

b)

Logo

c)

Layout

d)

Branding

6.

Which concept involves how colors work together and affect emotions?

a)

Color Theory

b)

Visual Hierarchy

c)

Alignment

d)

Design Brief

7.

Which term refers to the order in which information is noticed in a design?

a)

Visual Hierarchy

b)

Contrast

c)

Layout

d)

Pitch

8.

If you are arranging text and images on a page, which design principle are you using?

a)

Layout

b)

Branding

c)

Messaging

d)

Advertisement

9.

A company wants to promote its new product to attract buyers. Which process are they engaging in?

a)

Marketing

b)

Alignment

c)

Typography

d)

Infographic

10.

When designing an advertisement, which element helps make certain items stand out by using differences in color, size, or shape?

a)

Contrast

b)

Logo

c)

Pitch

d)

Design Brief

11.

If you are lining up elements in a design so they are visually connected, which principle are you applying?

a)

Alignment

b)

Color Theory

c)

Messaging

d)

Layout

12.

A designer is given a document outlining the goals and requirements for a new project. What is this document called?

a)

Design Brief

b)

Infographic

c)

Pitch

d)

Advertisement

13.

A company wants to communicate the main idea of its product to its target audience. Which aspect of design should they focus on?

a)

Messaging

b)

Layout

c)

Contrast

d)

Visual Hierarchy

14.

You are tasked with creating a short presentation to explain and sell a new idea to potential investors. What is this presentation called?

a)

Pitch

b)

Advertisement

c)

Infographic

d)

Logo

15.

Imagine you are designing an advertisement for a new product. How would you use visual hierarchy and contrast together to ensure the most important information is noticed first?

a)

By making the main message larger and using a bold color, while keeping less important details smaller and in neutral tones

b)

By placing all information in the same size and color

c)

By hiding the main message in the background

d)

By using only black and white for all elements