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WorksheetsPrinciples of Marketing Quiz
Total questions: 15
Worksheet time: 8mins
Which ONE word best captures the core idea of marketing?
Advertising
Selling
Value
Promotion
According to Kotler, marketing is mainly about:
Maximising short-term sales
Persuading customers to buy
Creating value and building relationships
Beating competitors
Which of the following is NOT part of the marketing process?
Understanding customer needs
Designing a value-driven strategy
Building customer relationships
Eliminating competitors
A hungry person wants plov instead of pizza. This difference is mainly influenced by:
Income
Technology
Culture
Advertising
A customer says: “I want a cheap phone,” but actually cares about brand image. This is an example of:
Stated need
Real need
Delight need
Secret need
Which of the following best describes a market offering?
Only physical products
Only services
Products, services, information, and experiences
Discounts and promotions only
A company that focuses only on improving product features while ignoring customer lifestyle risks:
Customer satisfaction
Market segmentation
Marketing myopia
Brand positioning
Which situation best illustrates an exchange?
Watching free YouTube videos
Posting on social media
Paying for coffee in a café
Browsing online
A market consists of:
A physical place
A shopping mall
Sellers only
Buyers and sellers engaged in exchange
Segmentation, targeting, and positioning are part of:
CRM
Promotion strategy
Value-driven marketing strategy
Sales management
Which marketing orientation focuses on customer needs and long-term relationships?
Production concept
Selling concept
Product concept
Marketing concept
Societal marketing differs from the marketing concept because it also considers:
Company profit only
Shareholder value
Society’s long-term well-being
Market share
Customer Relationship Management (CRM) is mainly about:
Collecting customer complaints
Increasing advertising budget
Building profitable long-term relationships
Offering discounts
Which action best represents consumer-generated marketing?
TV commercials
Billboards
Influencer contracts
Customers creating and sharing brand content
Why do companies invest in customer engagement activities?
To reduce costs
To entertain customers
To capture value in return (loyalty, data, profit)
To increase competition
