WorksheetsDigital Economy Quiz
Total questions: 20
Worksheet time: 13mins
Which statement best describes a digital economy compared to a traditional economy?
It relies mainly on physical assets and in-store distribution
It relies mainly on data, platforms, and intangible assets
It relies mainly on manual processes and local reach
In the digital economy, value creation is often driven by:
High inventory levels and manufacturing scale
Data, personalization, and network effects
Face-to-face customer relationships only
A typical digital-economy consumer behavior is:
Low use of reviews and limited comparison
Expecting personalization, speed, transparency, and convenience
Avoiding online channels for purchasing decisions
Which option correctly lists the four types of innovation mentioned in the course questions?
Incremental, disruptive, radical, business model
Marketing, operational, legal, financial
Product, brand, pricing, distribution
Disruptive innovation typically:
Makes small improvements to an existing product
Creates a new market logic that can displace incumbents
Only happens through scientific breakthroughs
Which is a condition that favors innovation in an organization?
Strong fear of failure
Psychological safety and experimentation culture
Avoiding collaboration across teams
Which is a common barrier to innovation?
Rapid decision-making
“We’ve always done it this way” mindset
Access to customer feedback
A key difference between a product and a service is that:
A product is intangible
A service is usually tangible
A product is often tangible while a service is intangible
Services are often:
Produced and consumed simultaneously
Stocked before being consumed
Fully standardized with no variability
Which is the best example of a hybrid product + service model?
A physical book sold in a store
A consulting session only
A smartphone sold with cloud storage subscription and support
An MVP (Minimum Viable Product) is:
The final version of the product with all features
A minimal version designed to test key hypotheses quickly
A marketing campaign only
The MVP is essential mainly because it:
Guarantees immediate profitability
Reduces learning and avoids user feedback
Reduces risk by validating assumptions early
Which sequence best matches a typical MVP process?
Build full product → launch → start thinking about customers
Hypothesis → MVP → test → learn/iterate (or pivot)
Hire a large team → scale → measure later
Which is the correct order of phases for a 90-day communication plan?
Acquisition → Visibility → Optimization
Visibility → Acquisition → Optimization
Optimization → Visibility → Acquisition
Which KPI best fits the Visibility phase?
Reach / impressions
Net profit margin
Customer churn rate
A solid initial budget + 12-month forecast should include:
Only revenues (sales)
Only costs (expenses)
Initial investments + monthly revenues and expenses (fixed & variable)
Which is a common mistake in financial forecasting?
Making assumptions explicit
Overestimating revenue and underestimating marketing costs
Including fixed and variable costs
How many building blocks are in the Business Model Canvas?
5
9
12
What is the main purpose of the Value Proposition in the Business Model Canvas (BMC) ?
To describe the company’s internal departments and reporting lines
To explain what value you deliver to customers and why they should choose you over alternatives
To list the legal requirements and administrative steps to launch the business
If you could keep only one concept from this course to use in your future career, what would it be—and why?
