WorksheetsSMM Unit 3: Social Media Marketing Laws Quiz
Total questions: 20
Worksheet time: 10mins
What federal agency is primarily responsible for enforcing laws against unfair and deceptive trade practices in online advertising?
Federal Communications Commission (FCC)
Federal Trade Commission (FTC)
Securities and Exchange Commission (SEC)
Food and Drug Administration (FDA)
Under the FTC's guidelines for online advertising, what must be true about all disclosures?
They must be in a different language than the advertisement
They must be placed at the end of the advertisement
They must be clear and conspicuous
They must be approved by a lawyer
Which law protects children under the age of 13 by regulating the collection of their personal information online?
Digital Millennium Copyright Act (DMCA)
Children's Online Privacy Protection Act (COPPA)
Communications Decency Act (CDA)
California Consumer Privacy Act (CCPA)
When an influencer receives free products from a company to review on social media, what must they do according to FTC guidelines?
Return the products after reviewing them
Only post positive reviews about the products
Disclose their material connection with the company
Register as an official brand ambassador
What is a 'material connection' in the context of influencer marketing?
A connection to the internet
A relationship that might affect the weight or credibility given to an endorsement
A physical product made of specific materials
A connection to the manufacturing process
Which of the following would be considered a 'dark pattern' according to the FTC?
Using bright colors in an advertisement
Designing a website that automatically scrolls
Hiding key limitations of a product in dense Terms of Service documents
Using celebrities in marketing campaigns
What does the term 'native advertising' refer to?
Advertising that only targets native populations
Advertising that matches the design and style of the platform where it appears
Advertising that only uses native languages
Advertising that promotes locally made products
Under copyright law, what does 'fair use' allow people to do?
Use any content for free as long as they credit the creator
Use limited portions of copyrighted material under certain circumstances
Use any material as long as they don't make money from it
Use any content that has been published on social media
Which of the following actions could potentially violate copyright law on social media?
Sharing a link to a news article
Posting your own original photos
Using someone else's music in your video without permission
Commenting on a public post
What is the Digital Millennium Copyright Act (DMCA) designed to do?
Protect only digital art from being copied
Allow unlimited copying of digital content
Address copyright issues in digital media and provide safe harbors for online service providers
Prevent all sharing of content online
What does Section 230 of the Communications Decency Act provide?
A requirement that all online content must be appropriate for children
Immunity for interactive computer service providers for content posted by users
A ban on all anonymous posting online
A tax on all internet service providers
What is 'keyword advertising' in the context of online marketing?
Using popular words in social media posts
Paying for ads to appear based on specific search terms
Advertising that uses colorful keywords in the text
Using keywords in email subject lines
What does the California Consumer Privacy Act (CCPA) give California residents the right to do?
Sue any company that collects their data
Know what personal information is collected about them and request its deletion
Receive free services from companies that collect their data
Access any website without being tracked
When is an online business required to comply with the Children's Online Privacy Protection Act (COPPA)?
Only if the business is specifically marketed to children
If the business collects information from users of any age
If the business collects information from children under 13 or is directed to them
Only if the business sells products to children
What is 'affiliate marketing' in the context of social media?
Marketing only to people affiliated with a specific organization
Using third parties to generate traffic to a company's website in exchange for commission
Marketing that affiliates with multiple brands at once
Marketing that uses family members in advertisements
According to the FTC's Endorsement Guides, which of the following would require disclosure?
Posting about a product you purchased with your own money
Sharing a link to a news article about a product
Receiving early access to a product and then promoting it
Mentioning a restaurant you visited without any incentive
What is Online Behavioral Advertising (OBA)?
Advertising that tries to change online behaviors
Advertising that collects information about users' activities across sites to deliver targeted ads
Advertising that tells people how to behave online
Advertising that only appears on behavioral health websites
What must businesses do regarding privacy policies according to California's Online Privacy Protection Act (CalOPPA)?
Pay a fee to California for each website visitor
Post and honor their privacy policies if they collect personal information
Submit their privacy policies to the California government for approval
Update their privacy policies every month
When using customer reviews in advertising, what must companies ensure?
That only 5-star reviews are used
That the reviews reflect honest opinions and are not taken out of context
That reviewers are paid for their opinions
That all reviews are edited to remove negative comments
What is a key recommendation from the FTC regarding 'giving portals' like crowdfunding websites?
They should only be used by registered charities
They should clearly disclose where donations go and any associated fees
They should not allow international donations
They should only accept credit card payments
