WorksheetsIntroduction to Marketing
Total questions: 20
Worksheet time: 10mins
Why do companies like Zomato and Swiggy show food pictures that look extra attractive?
To reduce delivery time
To show camera quality
To make food look more tasty and tempting
To help restaurants save money
Why do shops sell shampoo in ₹1–₹2 sachets instead of only big bottles?
To increase packaging waste
To help people try the product at low cost
To make the product premium
To reduce product quality
During festival sales, why do brands like Flipkart and Amazon India offer huge discounts?
Government forces them
Online shopping is slow otherwise
Festivals make people more willing to buy
To increase return rates
Why do companies like Amul regularly change their billboard ads based on current events?
To stay in the news and connect with people
To reduce advertising cost
To improve milk quality
To test new fonts
Why do mobile phones come in different price ranges from ₹7,000 to ₹1,50,000?
Phones are randomly priced
Expensive phones last forever
Different people can afford different prices
All customers have the same budget
Why does Reliance Jio show ads highlighting “unlimited data” and “low price”?
To help competitors
To show technical details only
To attract more users by showing benefits
To confuse customers
Why do kirana stores give free home delivery or credit to regular customers?
To increase electricity bills
To reduce profits
To build long-term relationships with customers
They have no work
Why do brands use celebrities in ads, like cricketers or film stars?
Ads are compulsory by law
Products become cheaper
People trust and notice familiar faces
Celebrities need money
Why do restaurants display “Best Seller” or “Chef’s Special” on the menu?
To reduce food quality
To guide customers toward popular choices
To fill empty space on menu
To increase menu printing cost
If two shops sell the same product at the same price, why might a customer choose the shop that looks cleaner and more organized?
Lighting improves GST collection
Products taste better
Appearance builds trust and comfort
Cleaner shops have lower rent
Marketing is best defined as:
Selling products to customers
Advertising and promotion of goods
Satisfying customer needs profitably
Manufacturing quality products
Which of the following is NOT a core element of the Marketing Mix (4Ps)?
Product
Price
Place
People
The main objective of marketing is to:
Increase production
Beat competitors
Create customer value and satisfaction
Reduce costs
Which concept focuses on high production efficiency and low cost?
Marketing concept
Product concept
Production concept
Societal marketing concept
Market segmentation means:
Selling the same product to everyone
Dividing the market into distinct customer groups
Increasing market share
Reducing competition
Which of the following is an example of a service?
Mobile phone
Refrigerator
Banking
Shoes
Branding mainly helps in:
Reducing product cost
Differentiating products
Increasing production speed
Eliminating competition
Digital marketing primarily uses:
Newspapers
Television
Internet and digital platforms
Outdoor hoardings
A customer who repeatedly purchases from the same brand shows:
Brand awareness
Brand loyalty
Brand image
Brand extension
Which factor most influences consumer buying behavior?
Packaging only
Price only
Psychological, social, and personal factors
Company profits
