______ are products that are sold under the name of the retailer rather than the manufacturer.

A(n) ______ brand is one that is known and recognized all over the world.

When a company uses an existing brand name to launch a new product in a different category, it is called ______.

A ______ is a leader in a particular market.

The ______ of a product is its unique design, logo, and packaging that make it easily identifiable.

If a brand has a strong ______, customers will keep buying it and not switch to competitors.

A(n) ______ is a document that gives details about a product and its target audience to an advertising agency.

______ means the amount of money a company spends on promoting its products.

______ are the different products that a company makes or sells.

The ______ is the price at which a product is sold to the public before any discounts.

______ is the process of dividing a market into groups of customers with similar needs.

A ______ is a company that sells products directly to the public through the internet.

______ is the percentage of total sales in a market that a company has.

A ______ is a plan to promote a product over a period of time.

______ is the activity of presenting a product in a way that makes it attractive to a particular group of customers.

A ______ is a large company that owns several smaller companies in different industries.

______ are the paths through which products reach customers, such as retailers, wholesalers, or online.

______ is the money available for a particular purpose, such as marketing.

When a company ______ its brand, it tries to make it popular again after a period of decline.

If a brand loses its direction, it means it is no longer clear about its ______.

A brand that is ______ is one that has existed for a long time and is still popular.

A ______ brand is one that is known for introducing new ideas.

A ______ product is one that works very well and is reliable.

A ______ design is one that is easy to recognize because it is different from others.

A ______ brand is one that is better than all its competitors.

______ means to give a part of a budget to a particular activity.

To ______ something means to give a good reason for it.

______ means to start using a new method or system.

______ means to keep away from something.

______ means to stop something from happening or progressing.

______ means to understand or find an answer by thinking.

A(n) ______ is a chance to do something.

______ are the amounts of money that a company has available to spend on different things.

______ are another word for advertisements on TV or radio.

______ means thinking about the whole of something, not just parts.

______ are improvements or developments.

In a(n) ______, the economy is not doing well.

When consumers ______, they buy cheaper products than they usually do.

A ______ product is one that is considered to be worth the money paid for it.

______ means lasting for only a short time.

To ______ something means to leave it permanently.

______ means to make something smaller or less in amount.

______ means to become smaller or less.

To ______ on something means to reduce the amount you use or do it.

______ means to make something less in size, amount, or degree.

A ______ is a period when the economy is not growing.

______ times are periods when it is difficult to do business.

______ means to go beyond or be greater than something.

______ is the activity of providing money for an event or organization in exchange for advertising.

A ______ is a company or person that provides money for an event or organization in exchange for advertising.

______ is the support given by a company to a sports event or team in exchange for advertising.

If an event is ______, it means a company has provided money for it.

______ means very large in size or amount.

______ means from an earlier time.

______ means including many different types of people or things.

______ means clearly different or separate.

______ means covering a wide range of subjects or areas.

An advertising ______ is a series of advertisements with a particular theme.

______ means in a way that shows imagination and original ideas.

______ means in a way that is very interesting or exciting and holds your attention.

______ means all over the world.

______ means almost or nearly.

______ means in a way that shows awareness of people's feelings.

If something is ______, it is not fashionable or modern.

If something is ______, it does not make you feel excited or interested.

If something is ______, it does not offend or upset anyone.

______ means not attractive or interesting.

______ means not able to be relied on.

______ means not clear or definite.

______ means not aware of or not caring about other people's feelings.

______ means not feeling comfortable or causing discomfort.

A ______ is the main office of a company.

A ______ is a company that is owned by a larger company.

______ are offices in different places, especially in different countries.

______ means to change something to make it suitable for a new purpose.

______ means to explain the meaning of something.

______ means to give special importance to something.

______ means to try to sell something by encouraging people to buy it.

A ______ is a set of instructions or ideas for an advertising campaign.

are things needed for making advertisements, such as photos, videos, or text.

A is an idea or principle behind an advertisement.

are people who study market conditions and data.

are people who develop long-term plans for marketing.

is the activity of raising the awareness of a company or product.

A is a group of companies that work together.

A is a large number of vehicles owned by a company.

is a medical drama TV show.

advertising is advertising that appears on the internet.

A is an advertisement that appears at the top of a webpage.

marketing is marketing through social media platforms like Facebook or Twitter.

advertising is advertising that spreads quickly and widely on the internet, often through sharing.

are differences in behavior, beliefs, and values between different cultures.

means in or to a foreign country.

is the power to control or influence others.

means to change something from one language to another.

A is a suggestion about what someone should do.

income is money that is left after paying taxes and necessary expenses.

is the time when the largest audience is watching TV.

means knowing a lot about the internet and how to use it.

is the help that a company gives to its customers.

is when customers continue to buy a particular brand.

is when customers buy from the same company again.

is how happy customers are with a product or service.

are people who work in a call centre and deal with customer enquiries.

is comments or criticism about how good or bad something is.

A is a group of people that an advertisement is aimed at.

A is a small, specialized market.

means to show a lack of respect for something.

means to not pay attention to something.

are deep understandings of a situation or person.

means willing to consider new ideas.

means worth a lot of money or very useful.

means having very strong feelings about something.

means not wanting to talk to other people or shy.

means to touch gently in a loving way.

means real, not false or copied.

means able to be believed.

means able to be trusted or believed.

means actually happening in real life.

If something is, it is thought about in a good way.

If something is, people react to it in a good way.

If something is ______, people think about it in a bad way.

______ means to take something away or remove it.

______ means to increase in size or amount.

______ means to delay something or make someone not want to do something.

______ means to begin something.

______ means to not pay attention to or ignore something.

______ means to change from one form to another, especially language.

______ means to take back or remove.

______ means to produce or create something.

______ means to extend over a large area.

______ means to aim at or focus on something.

______ means to give support or confidence to someone.

______ means quite large.

______ means in or to a foreign country.

A ______ is a person who does not live permanently in a particular country.

______ means organized or provided by.

To ______ something means to distribute it to people.

To ______ an advertisement means to have it published or broadcast.

To ______ a product means to promote and sell it.

To ______ an event means to provide money for it in exchange for advertising.

______ are small sheets of paper with advertisements on them.

An ______ brand is one that has been known for a long time.

______ means perfect, without any mistakes.

______ means carried out or organized.

______ means to find a solution to a problem.