WorksheetsMarketing Fundamentals MCQ Worksheet (Grade 13)
Total questions: 95
Worksheet time: 48mins
Which of the following is NOT an accurate description of modern marketing?
Marketing is the creation of value for customers.
Marketing involves managing profitable customer relationships.
Marketing emphasizes selling and advertising exclusively.
Marketing involves satisfying customers' needs.
Marketing is building value-laden exchange relationships with customers.
According to management guru Peter Drucker, "The aim of marketing is to ________."
maximize profits of the company.
emphasize customer wants and not customer needs.
make selling unnecessary.
fulfill unrealistic customer expectations.
sell products.
Marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through ________.
research and development.
innovation and creativity.
manufacturing efficiencies.
value creation and exchange.
sales and revenue creation.
According to the five-step model of the marketing process, a company should ________ before designing a customer-driven marketing strategy.
determine how to deliver superior value to customers.
build profitable relationships with customers.
use customer relationship management to create full partnerships with key customers.
understand the marketplace and customer needs and wants.
construct an integrated marketing program.
________ are human needs that are shaped by culture and individual personality.
Necessities
Wants
Demands
Values
Exchanges
Greg Williams now has the buying power to purchase the desktop computer that he has wanted for the last six months. Greg's want now has become a(n) ________.
need
necessity
demand
exchange
transaction
A ________ is some combination of products, services, information, or experiences provided to consumers to satisfy a need or want.
market offering
value proposition
brand positioning
market segment
market mix
Which of the following terms refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
vendor lock-in
social loafing
value proposition
marketing myopia
conspicuous consumption
When marketers set low expectations for a market offering, they run the risk of ________.
disappointing loyal customers.
having to use an outside-in rather than an inside-out perspective.
failing to attract enough customers.
failing to understand their customers' needs.
incorrectly identifying a target market
________ is the act of obtaining a desired object from someone by offering something in return.
Valuation.
Exchange.
Market offering.
Confiscation.
Donation.
________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities.
Benchmarking.
SWOT analysis.
Market segmentation.
Strategic planning.
Diversification.
Which of the following is true about strategic planning?
At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company.
A strategic plan deals with a company's short-term goals.
The focus of strategic planning is to define a game plan for long-run survival and growth.
A strategic plan is a statement of an organization's goals.
Strategic planning involves identifying segments of consumers with identical preferences.
Which of the following is the first step in strategic planning?
setting short-term goals.
developing the business portfolio.
defining the organizational mission.
formulating the key marketing strategies.
identifying the organization's weaknesses and the threats it faces.
Which of the following is NOT a step in the strategic planning process?
defining the company mission.
setting company objectives and goals.
designing the business portfolio.
planning marketing and other functional strategies.
evaluating members of the company's value chain.
A ________ documents an organization's purpose–what it wants to accomplish in the larger environment.
vision statement.
mission statement.
business portfolio.
value proposition.
product strategy.
Mission statements should ________ and be defined in terms of ________.
be technology oriented; meeting the self-actualization needs of customers.
be product oriented; satisfying the esteem needs of customers.
embody the company's short-term plans, current opportunities.
be market oriented; satisfying basic customer needs.
address sales and profits; the net return on investments.
Which of the following is NOT a market-oriented business definition?
"We empower customers to realize their dreams."
"We make high-quality consumer food products."
"We sell success and status."
"We create the Hilton experience."
"We bring innovation to every home."
Companies that define their missions in terms of products or technologies are considered myopic primarily because ________.
products and technologies result in low returns on investment.
consumer preferences about products and technologies are difficult to predict.
Which is NOT part of the company environment that influences marketing decisions?
accounting
finance
purchasing
research & development
______ provide the resources needed by a company to produce its goods and services.
retailers
marketing services agencies
resellers
suppliers
Which of the following is a significant challenge presented by the product life cycle?
increased expenses
increased competition
new product development
evaluation of results
Acquisition refers to ______.
the buying of a whole company, a patent, or a license to produce someone else's product
an agreement between two or more commercial companies to produce a common product
a partnership between two companies to produce a product in different countries by sharing risks
investments made in a country's businesses by foreign citizens, often in the form of stocks
Product improvements, product modifications, and original products can all be classified as ______.
blueprints
new products
prototypes
product extensions
Semakin anjal permintaan, semakin senang peniaga menaikkan harga. The more elastic the demand, the more it pays for the seller to raise the price.
Betul (True)
Salah (False)
Jika permintaan adalah lebih anjal berbanding tidak anjal, penjual akan mempertimbangkan untuk menurunkan harga mereka. If demand is elastic rather than inelastic, sellers will consider lowering their prices.
Betul (True)
Salah (False)
Walaupun harga yang lebih rendah boleh menarik pelanggan tambahan, adalah mungkin untuk strategi harga untuk menghasilkan produk yang menjadi komoditi di mata pelanggan. While lower prices may attract additional customers, it is possible for pricing strategies to result in the product becoming a commodity in the customers' eyes.
Betul (True)
Salah (False)
Di antara kenyataan berikut, yang manakah benar mengenai produk? Which of the following is true about products?
Kualiti produk jauh lebih sukar untuk diukur daripada perkhidmatan. (The quality of products is far more difficult to measure than that of services.)
Produk tidak termasuk pengalaman, organisasi, orang, tempat, dan idea. (Products do not include experiences, organizations, persons, places, and ideas.)
Produk tidak dimaksudkan untuk dijual di pasaran. (Products are not meant for sale in the market.)
Produk merangkumi perkhidmatan, acara, orang, tempat, organisasi, idea, atau campuran antara mereka. (Products include services, events, persons, places, organizations, ideas, or a mixture of these.)
Produk hanya merujuk kepada aktiviti yang pada dasarnya tidak dalam bentuk nyata. (Products refer to only those activities that are essentially intangible.)
Antara berikut yang manakah merupakan contoh produk "convenience"? Which of the following is an example of a convenience product?
makanan segera (fast food)
cincin berlian (diamond ring)
perabot (furniture)
insurans hayat (life insurance)
peti sejuk (refrigerator)
________ adalah pendekatan di mana semua kakitangan syarikat terlibat dalam meningkatkan kualiti produk, perkhidmatan, dan proses perniagaan, secara berterusan. ________ is an approach in which all the company's people are involved in constantly improving the quality of products, services, and business processes.
"business intelligence" (business intelligence)
kepintaran perniagaan (quality function deployment)
total quality management (pengurusan kualiti keseluruhan)
pengurusan ekuiti jenama (brand equity management)
kedudukan produk (product positioning)
Reka bentuk yang baik bermula dengan ________. A good design begins with ________.
brainstorming idea produk baharu. (brainstorming new product ideas.)
menghasilkan prototaip produk yang dirancang. (making prototypes of the planned product.)
mengenal pasti kemasan yang paling sesuai dan estetik dalam pembungkusan. (identifying the most suitable and aesthetic packaging.)
memerhati dan memahami pelanggan dan membentuk pengalaman penggunaan produk mereka. (observing and understanding customers and shaping their product-use experience.)
brainstorming spesifikasi produk teknikal. (brainstorming technical product specifications.)
Manakah antara strategi berikut yang melibatkan penyingkiran jenama yang lemah dan memfokuskan pemasaran hanya kepada jenama yang dapat mencapai penguasaan pasaran nombor satu atau dua dengan prospek pertumbuhan yang baik dalam kategorinya? Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?
Penjenamaan Bersama (co-branding)
Strategi pemasaran khusus (niche marketing strategies)
strategi pemasaran sosial (social marketing strategies)
strategi megabrand (megabrand strategies)
Pelesenan (licensing)
Celcom Axiata Bhd. membeli Digi Mobile Bhd. dengan membeli semua aset dan ekuiti pemilikannya. Ini adalah contoh ________. Celcom Axiata Bhd. purchased Digi Mobile Bhd. by buying all of its assets and ownership equity. This is an example of a(n) ________.
Pembangunan produk baru. (new product development.)
Kontrak pelesenan. (licensing contract.)
usaha sama (joint venture)
pemerolehan (acquisition)
pelupusan (divestment)
Diantara berikut yang manakah merupakan penyebab untuk kegagalan produk baharu? Which of the following is a common reason for new product failure?
anggaran ukuran saiz pasaran yang tidak betul. (incorrect estimation of the market size.)
kos pengembangan produk yang rendah. (low product development costs.)
kempen pemasaran sosial yang tidak berkesan. (ineffective social marketing campaigns.)
harga jualan produk yang rendah. (low selling prices of products.)
pemilikan paten yang dipegang secara eksklusif oleh syarikat. (patent ownership exclusively held by the company.)
Starbucks memperkenalkan aplikasi pembayaran mudah alih yang kurang sempurna, kemudian menyelesaikan kekurangannya selepas pelancaran. Syarikat memilih kepantasan untuk memasarkan aplikasi yang sempurna semasa pengenalan. Ini menggambarkan ________. Starbucks introduced a less-than-perfect mobile payments app, then worked out the flaws after the launch. The company chose speed to market over a perfect app at introduction. This illustrates ________.
mengapa banyak syarikat terlibat dalam sumber khalayak. (why many companies engage in crowdsourcing.)
mengapa prototaip begitu penting. (why prototypes are so important.)
pengaruh perkembangan pasaran yang cepat berubah. (the influence of fast-changing market developments.)
bagaimana penyaringan idea dapat menjadikan produk berjaya secara komersial. (how idea screening can make a product a commercial success.)
kepentingan sumber yang berbeza untuk penjanaan idea. (the importance of different sources for idea generation.)
Memperkenalkan produk baru ke pasaran dipanggil ________. Introducing a new product into the market is called ________.
ujian pemasaran (test marketing)
pengkomersialan (commercialization)
pemasaran Bersama (co-marketing)
simulasi (simulation)
Segmentasi (segmentation)
________ adalah tempoh kitaran hayat produk apabila jualan jatuh dan keuntungan menurun. ________ is the product life cycle period when sales fall off and profits drop.
pengenalan (introduction)
pertumbuhan (growth)
kematangan (maturity)
pembangunan produk (product development)
penurunan (decline)
Manakah antara berikut yang benar mengenai pasukan jualan sesebuah syarikat? Which of the following is true about the sales force of a company?
Jurujual mewakili pelanggan dan menguruskan hubungan pembeli-penjual dalam syarikat. (Salespeople represent customers to the company and manage the buyer-seller relationship.)
Jurujual mewakili kepentingan pekerja terhadap pengurusan atasan. (Salespeople represent workers' interests to upper management.)
Tanggungjawab utama pasukan jualan adalah untuk merumuskan strategi operasi. (The primary responsibility of a sales force is to formulate operational strategies.)
Pasukan jualan bertanggungjawab untuk pengembangna produk dan strategi produk. (The sales force is responsible for product development and product strategy.)
Tekanan jualan mengawasi proses pengauditan dan mendapatkan kembali wang dari pelanggan yang ingkar. (The sales force oversees the auditing process and recovers money from defaulting customers.)
________ menunjukkan berapa banyak masa yang dihabiskan oleh jurujual untuk menjual, melancong, menunggu, berehat, dan melakukan tugas pentadbiran. A(n) ________ shows how much time is spent selling, traveling, waiting, taking breaks, and doing administrative chores by the salesperson.
Alat pengurusan hubungan pelanggan. (customer relationship management tool.)
Laman rangkaian sosial korporat. (corporate social networking site.)
Alat analisis masa dan tugas. (time-and-duty analysis tool.)
Alat pengurusan hubungan penyumberan luar. (outsourcing relationship management tool.)
Analisis pengurusan kitaran hayat produk. (product lifecycle management analysis.)
Manakah antara berikut yang merupakan langkah terakhir dalam proses penjualan? Which of the following is the last step in the selling process?
susulan. (follow-up.)
menangani bantahan. (handling objections.)
demonstrasi. (demonstration.)
memenuhi syarat. (qualifying.)
pendekatan. (approach.)
________ adalah tawaran sejumlah produk percubaan. ________ are offers of a trial amount of a product.
Kupon. (Coupons.)
Sampel. (Samples.)
Premium. (Premiums.)
Rebat. (Rebates.)
Pek Harga. (Price packs.)
Logitech merancang untuk memberikan pad tetikus percuma yang dicetak dengan logo dan nama syarikat kepada sesiapa sahaja yang memasuki kedai mereka pada hari mereka melancarkan tetikus laser baru mereka. Apakah jenis promosi penjualan yang dirancangkan oleh Logitech? Logitech is planning to give away free mouse pads imprinted with the company logo and name to anyone who enters their store on the day they launch their new laser mouse. What kind of sales promotion is Logitech planning?
promosi produk. (promotional products.)
rebat. (rebate.)
Kelebihan pemasaran langsung dan pemasaran digital untuk penjual merangkumi kesemua berikut KECUALI ________. Advantages of direct and digital marketing for sellers include all of the following EXCEPT ________.
kos rendah. low cost.
kecekapan. efficiency.
keperluan latihan jualan. need for sales training.
kepantasan. speed.
fleksibiliti. flexibility.
Syarikat perlu menarik pengunjung ke laman web mereka. Antara berikut, kaedah manakah yang digunakan syarikat untuk menarik pengunjung bukan hanya untuk mengunjungi tetapi juga untuk kembali ke laman web? Companies must attract visitors to their websites. Which of the following is a method companies use to entice visitors not just to visit but also to return to a site?
menggunakan grafik yang terang, warna terang dan gambar yang jelas. using flashy graphics, bright colors and vivid pictures.
memerlukan pendaftaran pada lawatan pertama ke laman web ini. requiring registration on the first visit to the site.
menawarkan hadiah untuk melawat laman web ini. offering prizes for visiting the site.
memberikan ganjaran untuk pengunjung yang menghubungkan rakan mereka ke laman web. providing rewards for visitors connecting their friends to the site.
mempromosikan laman web secara agresif dalam iklan siaran dan melalui iklan dan pautan di laman web lain. aggressively promoting the site in broadcast advertising and through ads and links on other sites.
Manakah antara berikut yang kemungkinan besar merupakan kelebihan pemasaran viral? Which of the following is most likely an advantage of viral marketing?
Pemasaran viral menguatkan sikap pengguna terhadap jenama. Viral marketing reinforces consumers' attitudes about a brand.
Sebilangan besar mesej cenderung "menjadi viral". Most messages are likely to "go viral."
pengguna ingin menjadi sebahagian daripada pemasaran viral. Consumers want to be a part of viral marketing.
pemasaran viral menghasilkan penglibatan dan pendedahan positif untuk jenama. Viral marketing produces engagement and positive exposure for a brand.
Pemasaran viral dapat dicapai dengan jayanya. Viral marketing can easily be successfully accomplished.
Mamat menghantar sampel lembaran muzik ke sekolah untuk demonstrasi atau persembahan. Antara jenis pemasaran berikut, yang manakah digambarkan dari pernyataan ini? Mamat sends samples of sheet music to schools for demonstration or presentation. Which of the following types of marketing is being illustrated from this statement?
pemasaran mel terus. direct-mail marketing.
Pemasaran viral. viral marketing.
Pemasaran kios. kiosk marketing.
Telepemasaran. Telemarketing.
pemasaran televisyen tindak balas langsung. direct-response television marketing.
Apakah kelebihan utama katalog bercetak? What is the primary advantage of printed catalogs?
menyaring prospek yang berminat. filtering out interested prospects.
membina hubungan emosi dengan pelanggan. building emotional connections with customers.
menawarkan rebat dan kupon segera. offering immediate rebates and coupons.
menawarkan ruang tanpa had untuk perincian barang dagangan. offering unlimited space for merchandise details.
menjangkau pengguna dengan cara yang cepat dan mudah. reaching consumers in a quick and inexpensive manner.
Analisis pesaing memerlukan penilaian semua yang berikut KECUALI ________ pesaing. A competitor analysis requires the assessment of all of the following EXCEPT the competitors' ________.
hierarki organisasi. organizational hierarchy.
objektif. objectives.
strategi. strategies.
kekuatan dan kelemahan. strengths and weaknesses.
corak tindak balas. reaction patterns.
________ adalah proses membandingkan produk dan proses syarikat dengan pesaing atau firma terkemuka di industri lain untuk mencari jalan bagi meningkatkan kualiti dan prestasi. ________ is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.
segmentasi. segmenting.
kedudukan. positioning.
penanda aras. benchmarking.
promosi jualan. sales promotion.
publisiti. publicity.
Apakah tahap yang biasanya dilalui oleh pendekatan strategi dan praktik pemasaran? What are the stages that the approaches to marketing strategy and practice usually pass through?
pemasaran keusahawanan, pemasaran yang dirumuskan, dan pemasaran intrapreneurial. entrepreneurial marketing, formulated marketing, and intrapreneurial marketing.
pemasaran gerila, pemasaran ambush, dan pemasaran 'affinity'. guerrilla marketing, ambush marketing, and affinity marketing
pemasaran multi-level, pemasaran undercover, dan pemasaran evangelism. multi-level marketing, undercover marketing, and evangelism marketing.
pemasaran 'ambush', pemasaran multi-level, dan pemasaran gerila. ambush marketing, multi-level marketing, and guerrilla marketing.
pemasaran 'undercover', pemasaran affinity, dan pemasaran ambush. undercover marketing, affinity marketing, and ambush marketing.
Antara berikut, yang manakah strategi disiplin nilai? Which of the following are value discipline strategies?
kecemerlangan operasi kepimpinan, kos keseluruhan dan perbezaan. operational excellence, overall cost leadership, and differentiation.
keintiman pelanggan, kecemerlangan operasi dan fokus. customer intimacy, operational excellence, and focus.
kecemerlangan operasi, keintiman pelanggan dan kepimpinan produk. operational excellence, customer intimacy, and product leadership.
kepimpinan produk, keintiman pelanggan dan fokus. product leadership, customer intimacy, and focus.
hubungan pekerja, kepimpinan produk, dan kepimpinan kos keseluruhan. employee relations, product leadership, and overall cost leadership.
Apabila syarikat memerhatikan pembeli dan pesaing mereka, mereka dipanggil syarikat ________. When companies watch both their buyers and their competitors, they are called ________ companies.
berpusatkan pasaran. market-centered.
berpusatkan produk. product-centered.
berpusatkan pelanggan. customer-centered.
berpusatkan pesaing. competitor-centered.
berpusatkan kos. cost-centered.
Konsep pemasaran adalah falsafah ________. The marketing concept is a philosophy of ________.
memaksimumkan penjualan dan keuntungan. sales and profit maximization.
Mementingkan keuntungan jangka pendek berbanding keuntungan jangka panjang. serving short-term interests over long-term gains.
nilai pelanggan dan keuntungan bersama. customer value and mutual gain.
melayani kepentingan syarikat daripada pengguna. serving the company's interests over the consumers'.
nilai promosi dan keuntungan syarikat. promotion value and company gain.
Konsep ________ secara khusus difokuskan pada keperluan syarikat masa depan. The ________ concept is specifically focused on future company needs.
pemasaran kemasyarakatan. societal marketing.
telepemasaran. telemarketing.
pemasaran langsung. direct marketing.
perancangan strategik. strategic planning.
perniagaan pengguna. consumer business.
Dua gerakan utama rakyat untuk menjaga perniagaan adalah persekitaraanisme dan ________. The two major citizen movements to keep businesses in line are environmentalism and ________.
Materialism materialism
Proteksionisme protectionism
liberalisme liberalism
Kapitalisme capitalism
Kepenggunaan consumerism
Yang manakah antara berikut adalah hak penjual tradisional? Which of the following is a traditional sellers' right?
hak untuk memperkenalkan produk dalam pelbagai ukuran dan gaya. the right to introduce any product in any size and style.
hak untuk menguasai pesaing untuk mengelakkan persaingan. the right to acquire competitors to prevent competition.
hak untuk mempromosikan sebarang produk kepada sebarang pengguna. the right to promote any product to any audience.
hak untuk menambahkan cukai tambahan sekiranya perlu. the right to add additional taxes if necessary.
hak untuk mewujudkan monopoli di pasaran. the right to create a monopoly in the market.
Antara berikut yang manakah merupakan contoh salutary product? Which of the following is an example of a salutary product?
ubat gigi pemutih. whitening toothpaste.
insuran hayat. life insurance.
makanan ringan yang enak dan berkhasiat. tasty and nutritious snacks.
makanan segera. fast food.
rokok. cigarettes.
Tingkah laku pembeli pengguna merujuk kepada tingkah laku pembelian pengguna akhir iaitu individu dan isi rumah yang membeli barangan dan perkhidmatan untuk kegunaan sendiri. Consumer buyer behavior refers to the buying behavior of final consumers which are individuals and households that buy goods and services for their own used.
Betul/ True
Salah/ False
Namakan empat (4) faktor utama yang mempengaruhi tingkah laku pengguna. Name four (4) major factors that influence customer behavior
kebudayaan, sosial, personaliti, psikologi/ cultural, social, personality, psychological
budaya, sosial, peribadi, psikologi/ culture, social, personal, psychological
kebudayaan, sosial, peribadi, psikologi/ cultural, social, personal, psychological
kebudayaan, kelas sosial, peribadi, psikologi/ cultural, social class, personal, psychological
Proses pembelian dalam pasaran pengguna bermula dengan ________, di mana pembeli mengenalpasti sesuatu masalah. The buying process in consumer market starts with ________, in which the buyer recognizes a problem.
keperluan yang dikenal pasti. need recognition.
mencari maklumat. information search.
menilai alternatif. evaluation of alternatives.
tingkah laku selepas pembelian. postpurchase behavior.
__________ merupakan situasi di mana pengguna terlibat secara aktif dalam pembelian dan melihat perbezaan yang ketara di antara jenama. __________ is a situation where consumers are highly involved in a purchase and perceive significant differences among brands.
Tingkah laku pembelian yang pelbagai/ Variety-seeking buying behavior
Tingkah laku pembelian yang kompleks/ Complex buying behavior
Tingkah laku pembelian yang sukar/ Complicated buying behavior
Tingkah laku pembelian yang biasa/ Habitual buying behavior
Pengguna melalui lima peringkat dalam proses penggunaaan produk baharu KECUALI: Consumers go through five stages in the process of adopting new product EXCEPT:
Niat/ Intention
Kesedaran/ Awareness
Minat/ Interest
Penerimaan/ Adoption
__________ adalah pemikiran deskriptif yang dipegang oleh seseorang mengenai sesuatu. Manakala, __________ menerangkan penilaian, perasaan dan kecenderungan seseorang yang agak konsisten terhadap sesuatu objek atau idea. __________ is a descriptive thought that a person holds about something. While __________ describe a person’s relatively consistent evaluation, feeling and tendencies towards an object or idea.
Kepercayaan, sikap/ Belief, attitude
Percaya, Tindakan/ Believe, action
Pengetahuan, emosi/ Knowledge, emotion
Berfikir, perasaan/ Thinking, feeling
Pasaran __________ biasanya berurusan dengan pembeli yang jauh lebih sedikit tetapi jauh lebih besar daripada pasaran __________. The __________ market normally deals with the far fewer but far larger buyers than the __________ market does.
pengguna, perniagaan/ consumer, business
pelanggan, perniagaan/ customer, business
perniagaan, pengguna/ business, consumer
perniagaan, penggunaan/ business, consumption
Model Tingkah Laku Pembeli Perniagaan terdiri daripada: A model of Business Buyer Behavior consists of:
Persekitaran, organisasi pembelian, respons pembeli/ The environment, the purchasing organization, buyer responses
Persekitaran, organisasi pembelian, respons pembeli/ The environment, the buying organization, buyer responses
Persekitaran, organisasi pembelian, respons penjual/ The environment, the purchasing organisation, seller responses
Persekitaran, organisasi pembelian, respons penjual/ The environment, the buying organization, seller responses
Pemasaran media digital dan sosial B-to-B menggunakan pendekatan pemasaran media digital dan sosial untuk melibatkan pelanggan perniagaan dan menguruskan hubungan pelanggan di mana sahaja, bila-bila masa. B-to-B digital and social media marketing is using digital and social media marketing approaches to engage business customers and manage customer relationships anywhere, any time.
Benar/ True
Salah/ False
Pasaran kerajaan cenderung untuk memihak kepada pembekal domestik, mengharuskan mereka mengemukakan tawaran, dan biasanya memberikan kontrak kepada penawar terendah. Government markets tend to favor domestic suppliers, require them to submit bids, and normally award the contract to the lowest bidder.
Benar/ True
Salah/ False
Strategi pemasaran adalah cara di mana aktiviti pemasaran dirancang dan diselaraskan untuk mencapai tujuan organisasi. A marketing strategy is the way marketing activities are planned and coordinated to achieve an organization’s goals.
Benar/ True
Salah/ False
Pasaran pengguna dapat dibahagikan kepada beberapa pemboleh ubah KECUALI: Consumer market can be segmented into several variables EXCEPT:
Geografi/ Geographic
Demografi/ Demographic
Kelakuan/ Behavioral
Kaligrafi/ Calligraphic
Sebuah perniagaan tidak boleh mensasarkan lebih daripada satu segmen di pasaran. A business should never target more than one segment in a market.
Benar/ True
Salah/ False
Sesebuah perniagaan menghendaki setiap sasaran pasaran mempunyai campuran pemasaran yang unik yang bertindak balas terhadap perbezaan di antara sasaran pasaran. A business requires each target market to have a unique marketing mix that responds to the differences among the target markets.
Benar/ True
Salah/ False
Apabila mencapai tahap kematangan kitaran hidup produk, promosi adalah kurang penting. When reaching the maturity stage of a product’s life cycle, promotion is less vital.
Benar/ True
Salah/ False
Antara berikut, yang manakah TIDAK dianggap sebagai alat komunikasi pemasaran bersepadu? Which of the following is NOT considered as integrated marketing communication tool?
Penjualan peribadi/ Personal selling
Perhubungan awam/ Public relation
Pengucapan awam/ Public speaking
Promosi jualan/ Sales promotion
Keterlibatan secara langsung dengan pengguna individu dan komuniti pelanggan yang disasarkan dengan teliti untuk mendapatkan respons segera dan membina hubungan pelanggan yang berkekalan disebut sebagai __________. Engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationship is referred as __________.
pemasaran langsung dan digital/ direct and digital marketing
pengiklanan/ advertising
perhubungan awam/ public relation
promosi jualan/ sales promotion
Berikut merupakan antara aktiviti di bawah promosi jualan KECUALI The following are among activities under sales promotion EXCEPT
Pameran perdagangan/ Trade show
Paparan/ Display
Diskaun/ Discount
Demonstrasi/ Demonstration
“Pengeluar menujukan strategi pemasarannya kepada ahli rangkaian untuk mendorong mereka membawa produk dan mempromosikannya kepada pengguna akhir”. Kenyataan tersebut merujuk kepada _____. “The producer directs its marketing strategies toward channel members to induce them to carry the product and promote it to final consumers”. The statement is referring to ___
Strategi promosi/ Promotion strategy
Strategi jualan/ Selling strategy
Strategi tarikan/ Pull strategy
Strategi tolakan/ Push strategy
__________ adalah alat yang paling berkesan pada tahap tertentu dalam proses pembelian, terutama dalam membina pilihan, keyakinan dan tindakan pembeli. __________ is the most effective tool at certain stages of the buying process, particularly in building up buyer’s preference, conviction and action.
Pengiklanan/ Advertising
Jualan perseorangan/ Personal selling
Promosi jualan/ Sales promotion
Perhubungan awam/ Public relation
Berikut adalah empat keputusan penting ketika membangunkan program pengiklanan KECUALI The following are the four important decision when developing an advertising program EXCEPT
Menetapkan objektif pengiklanan/ Setting advertising objectives
Menetapkan anggaran iklan/ Setting the advertising budget
Menetapkan langkah-langkah pengiklanan/ Setting the advertising steps
Merangka strategi pengiklanan/ Developing advertising strategy
Objektif pengiklanan adalah suatu tugasan komunikasi khusus yang perlu dicapai menggunakan sasaran tertentu dan dalam jangka masa yang tertentu. An advertising objective is a specific communication task to be accomplish with a specific target audience during a specific period of time
Benar/ True
Salah/ False
Produk baharu biasanya memerlukan belanjawan iklan yang agak besar untuk membina kesedaran dan menggalakkan pelanggan untuk mencuba. New products typically need a relatively large advertising budget to build awareness and to gain customer trial.
Benar/ True
Salah/ False
Langkah utama dalam pemilihan media pengiklanan adalah (1) menentukan jangkauan, frekuensi, impak dan pengurusan, (2) memilih antara jenis media utama, (3) __________ dan (4) memilih masa media. The major steps in advertising media selection are (1) determining reach, frequency, impact and management, (2) choosing among major media types, (3) __________ and (4) choosing media timing.
mengenal pasti saluran media yang spesifik/ identifying specific media vehicles
memilih saluran media yang spesifik/ selecting specific media vehicles
menentukan program media yang spesifik/ identifying specific media program
memilih kandungan media yang spesifik/ selecting specific media content
__________ terdiri daripada aktiviti-aktiviti yang dirancang untuk melibatkan pelbagai pihak dan membina hubungan yang baik dengan mereka. __________ consists of activities designed to engage the company’s various publics and build good relations with them.
Perhubungan awam/ Public relation
Jualan peribadi/ Personal selling
Pengiklanan/ Advertising
Pemasaran/ Marketing
Melalui jualan peribadi, jurujual dapat melakukan siasatan terhadap pelanggan untuk mengetahui lebih lanjut mengenai __________ mereka dan kemudian menyesuaikan tawaran dan persembahan pemasaran agar sesuai dengan keperluan khas setiap pelanggan. Through personal selling, the salesperson can probe customers to learn more about their __________ and then adjust the marketing offer and presentation to fit each customer special needs.
keperluan/ needs
sikap/ attitudes
keutamaan/ preferences
belanjawan/ budgets
The goal of sales force management is to build a skilled and motivated sales team that will help to create customer value, engage customers, and build strong customer relationships.
True
False
The following are four elements in the compensation plan for salespeople EXCEPT: fixed amount; variable amount; leave; fringe benefits.
fixed amount
variable amount
leave
fringe benefits
Which of the following promotion tools involves interpersonal interactions with customers and prospects to make sales and maintain customer relationships?
e-commerce
public relation
personal selling
publicity
Manufacturers direct more sales promotion dollars toward ______ than to ______.
consumer; retailer
consumer; wholesaler
retailer; wholesaler
retailer and wholesaler; consumer
An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time.
True
False
New products typically need a relatively large advertising budget to build awareness and to gain customer trial.
True
False
The major steps in advertising media selection are (1) determining reach, frequency, impact and management, (2) choosing among major media types, (3) ______, and (4) choosing media timing.
identifying specific media vehicles
selecting specific media vehicles
identifying specific media program
selecting specific media content
______ consists of activities designed to engage the company’s various publics and build good relations with them.
Public relation
Personal selling
Advertising
Marketing
Through personal selling, the salesperson can probe customers to learn more about their ______ and then adjust the marketing offer and presentation to fit each customer special needs.
Attitude
Image
Knowledge
Problem
The goal of sales force management is to build a skilled and motivated sales team that will help to create customer value, engage customers, and build strong customer relationships.
True
False
The following are four elements in the compensation plan for salespeople EXCEPT: fixed amount; variable amount; leave; fringe benefits.
fixed amount
variable amount
leave
fringe benefits
Which of the following promotion tools involves interpersonal interactions with customers and prospects to make sales and maintain customer relationships?
e-commerce
public relation
personal selling
publicity
Manufacturers direct more sales promotion dollars toward ______ than to ______.
consumer; retailer
consumer; wholesaler
retailer; wholesaler
retailer and wholesaler; consumer
