WorksheetsRetail and Services Mktg Quiz 1
Total questions: 20
Worksheet time: 10mins
What is retailing primarily concerned with?
Selling goods to manufacturers
Selling goods or services to final consumers
Producing goods in factories
Transporting goods to warehouses
Which business activity connects producers directly to consumers?
Manufacturing
Wholesaling
Retailing
Advertising
Which of the following is NOT considered a form of retailing?
Supermarkets
Department stores
Online stores
Raw material suppliers
What is the main goal of retailing?
To deliver the right product to the right customer conveniently
To increase factory output
To reduce production costs
To eliminate competition
Which factor increased the importance of retailing due to demand for convenience and speed?
Employment generation
Changes in consumer lifestyle
Government regulations
Government regulations
Online shopping platforms became popular mainly because of which factor?
Consumer loyalty
Employment growth
Advancement of technology
Store location
Which retail management step focuses on identifying customer needs and buying behavior?
Managing merchandise
Providing customer service
Understanding the target market
Selecting store location
Decisions about products, pricing, store format, and promotion belong to which step?
Developing a retail strategy
Managing merchandise
Providing customer service
Understanding the target market
Store location and layout mainly affect which aspect of retailing?
Employee performance
Customer traffic and sales
Product manufacturing
Supplier relationships
Product selection, ordering, and proper display are part of which retail activity?
Retail promotion
Customer service
Managing merchandise
Target market analysis
Services are described as intangible because they:
Are in low quality
Cannot be physically touched
Are always free
Are easy to manage
Which of the following is an example of a service?
Clothing manufacturing
Furniture production
Banking
Electronics assembly
Why are services more challenging to manage compared to goods?
They are expensive to advertise
They rely on machines
They are produced and consumed at the same time
They require large warehouses
In the 7Ps of Service Marketing, what does Product refer to?
Physical items sold
Service benefits received by customers
Store decorations
Employee uniforms
The amount paid for a haircut or massage belongs to which P?
Place
Promotion
Price
Process
A salon located inside a shopping mall is an example of which P?
Promotion
Product
People
Place
Posters and social media advertisements used by a service business fall under which P?
Promotion
Physical Evidence
Process
People
Hairdressers, drivers, and cashiers are part of which P in service marketing?
Process
People
Product
Place
Booking, waiting, receiving the service, and payment describe which P?
Physical Evidence
Promotion
Process
Price
Complete the phrase: Ma'am CJ what’s BINI po? ________
It’s a girl group, my dear.
You have talent ah!
Ma'am, tapos na po.
Six --- Seven
