WorksheetsBM DHTT
Total questions: 92
Worksheet time: 46mins
What is a business?
a company activity
an organization strives for profit by providing goods and services to its customers
a trading activity
a partnership
2. Products, such as: computers, pens, cell phones, animal feed and medicine are:
tangible goods
intangible goods
Services, such as: accommodation, law service and animal health consultation are:
tangible goods
intangible goods
Business management is the process of................. the activities of a business or
organization to achieve its goals and objectives.
planning and organizing
leading, and controlling
all of the above
Business management involves overseeing all aspects of a business, from .................
finance and operations to marketing and human resources
finance and production to sales and marketing
What is NOT true for a Non-Profit Organization
exist to achieve some goals
goal is not profit
set goal require resources
do not need profit then does not need resources
A legal company is: a company or an organization that has legal (1)................ and (2)................., for example having the (1) .............. to make contracts and the (2) .............. to pay debts.
products, services
rights, responsibilities
addresses, offices
representatives, employees
What are the main forms of business organization in the private sector?
corporation, proprietorship, stockholder and limited company
partnership, corporation, dividend and private limited company
sole proprietorship, partnership, private limited company and public limited company
partner proprietorship, corporation, sole partnership and public limited company
Which is true of a sole proprietorship?
a sole proprietorship is often difficult and complicated to start up
revenue of a sole proprietorship is usually higher than that for a corporation.
sole proprietor shares decision making with others.
limited access to finance
What does unlimited liability mean to the owner of a business?
the owner is responsible for all company's debts.
the owner has limited credit.
the corporation is dissolved when the owner dies.
the company will fail if the owner does not have all the skills needed to run the business
Which type of business organization is a partnership most like?
limited liability
sole proprietorship
corporation
legal firm
A producer is a business that gathers raw goods, raw goods are material gathered in their original state from natural resources such as”
steel
sugar can
canned food
animal feed
A manufacturer is a business that makes finished products out of processed goods. Manufacturers turn raw or processed goods into finished goods such as:
animal feed
steel
veterinary medicine
all of the above
An intermediary is a business that moves goods from one business to another. It buys goods, stores them, and then resells them. It is also called: A wholesaler distributes goods. Wholesalers are also known as distributors.
a. wholesaler
b. distributor
c. retailer
a & b are correct
Which type of business makes a finished product, such as a car?
industry
manufacturer
processor
producer
How does a product get from a manufacturer to a wholesaler?
by a producer
by a processor
by an intermediary
by a retailer
Where do retail stores get the products that they sell?
industries
manufacturers
wholesalers
processors
Which is true of wholesalers and retailers
They buy and sell goods
They store goods for long periods of time.
They ship goods.
They divide up goods into smaller lotss
Which department in a company sets the price of a product?
production
marketing
finance
accounting
Which department in a company pays the bills for the business?
procurement
management
finance
accounting
Which best describes management's most important job?
improving production efficiency and increasing profits.
monitoring the interdependence of functional areas of the business.
making future decisions by analyzing financial statements.
achieving goals by planning, controlling and evaluating the effective use of
resources.
Which kind of company would most likely hire a professional manager?
a small farm
a sole proprietorship
a partnership
a corporation
Which expression refers to a situation where total sales equal total cost of production?
median income
price points
supply equals demand
break-even point
What is the meaning of PESTEL?
people, e-commercial, social, technology, environmental and legal
potential, economic, social, technology, environmental and legal
political, e-commercial, social, technology, environmental and legal
political, economic, social, technology, environmental and legal
Organization does the PESTEL analysis to understand............. that impact to the business
Internal factors
external factors
competitive factors
environmental factors
Population growth, culture trend and consumer buying trend are:
political factors
economic factors
environmental factors
social factors
Consumer right, advertising standard and labor law are:
political factors
economic factors
legal factors
social factors
Currently, small businesses can sell their products via digital flatforms such as Facebook and Zalo, these businesses are taking advantage of
political factors
economic factors
technology factors
social factors
The law of foreign investment was first passed by the National Assembly of the Socialist Republic of Vietnam on Dec 29th, 1987. In which allow the foreign investors were able doing business in Vietnam, since then the businesses in Vietnam were positive impacted by this:
political factors
economic factors
technology factors
social factors
What is NOT true about the entrepreneurs and small business owners?
they share some characteristics such as: want to set up and operate the
business
entrepreneurs are innovators, who start companies to pursue their ideas for new
products or services.
small business owners can be managers and/or technical experts
all small business owners are entrepreneurs
What are the characteristics of a successful entrepreneur?
creative, visionary and passionate
ambitious, self-confident, risk-taker and committed.
good communication and strong technical skills
all of the above
How many ways are there to start up a business?
start from scratch
buy a franchise
buy an existing business
all of the above
Brainstorming, Mind-Mapping and Six Thinking Hats are thinking methods to develop:
a new business plan
a new idea
a new customer
a new market
Which is NOT true about niche market:
less competition
higher profit margin
increased customer loyalty
Easier to sell
Which is the final step of seven steps of new product development?
develop a business plan
develop the product
evaluate customer acceptance
introduce the product
In the case study “why the new coke fails?”, this new product fails because:
the taste of Pesi was better than that of Coca cola
the taste of New Coke was better than that of Coca cola
the taste of New Coke was better than that of Pesi
consumer thought that they were betrayed
Which term refers to intended strategy and business philosophy for making the vision happen.
marketing plan
operation plan
vision/mission statement
management plan
Which term refers to where to get the fund
marketing plan
operation plan
financial plan
management plan
To know who are target customers and where to sell the products or services, we have to read the
sales plan
operation plan
financial plan
marketing plan
Start up or small business can do financing for the business via
charter capital and financial plan
borrowing the fund and must be paid interest and fund raising through selling the stock
Which form of business financing when the business borrows fund and must pay the interest over the period of time?
equity
dept
investor
capital firm
Which form of business financing when the business raises fund through selling stock (ownership) in the business?
equity
dept
investor
capital firm
What best describes angel investors?
individuals or group of investors
private or seed investors
risk taking people
all of the above
What best describes venture capital firms?
a group of investors
investment firms, well-known investors, investment banks and financial institutions.
risk taking people
all of the above
What best describes FPT Venture Vietnam?
an investor
an angel investor
an IT company
a venture capital firm
Business can use the same marketing strategy when selling laptop and selling a pair of shoes
true
false
Which term refers to a group of customers who share common wants and needs, and having the ability to buy a product or service?
football team
market
fan
club
Which term refers to the process of creating, promoting, and presenting a product to meet consumers' wants and needs?
advertising
propaganda
marketing
sales
Which term refers to a group of customers to whom the company wants to sell its products and/or services?
market
marketing
sales
targeted market
Which term is NOT an aspect of the marketing mix?
product
place
population
price
The targeted market is a group of customers
who are interested in the product or service.
who are interested in, have income and accessibility to the product or service.
whom the company goes after.
who are currently buying the product or service.
Which term refers to the practice of dividing a marketplace into groups of customers who have the same needs and traits?
customer profiling
segmentation
marketing
market analyzing
Which term refers to a systematic approach, including design, collection, analysis and reporting data, that delivers objective information and assists in making the correct business decision?
business planning
marketing planning
market research
information research
Which term refers to the customer characteristics of the segmentation methods?
geographic and demographic
purchasing behaviors and channel
age and gender
name & income
What does segment 1 pays attention to when they make decision to buy fashion products?
fashion, brand and quality
fashion, brand and price
price, quality and brand
price, quality and fashion
What does segment 2 pays attention to when they make decision to buy fashion products?
fashion, brand and quality
fashion, brand and price
quality, brand and fashion
price, quality and fashion
What does commercial farm segment pays attention to when they make decision to buy animal feed?
feed quality and salesman
price and quality
brand and tech support
price and brand
In market research, which term refers to these activities: observation, focus group, in-depth interview survey and experience?
primary data
secondary data
internal resource
external resource
Publication, Government statistic and Industry and association report are the sources of:
primary data
secondary data
internal resource
external resource
Company database, Sales data and customer record are the sources of:
primary data
secondary data
internal resource
external resource
Qualitative research is to identify variables of each segment:
true
false
Process of evaluation the attractiveness of each segment and choosing the targeted one is called
segmenting
targeting
positioning
measuring
When measuring the segment attractiveness by DMP, if the company competency is high and the segment attractiveness is low the company must
sustain position
withdraw resource
expand market
upgrade capability
The below bubble chart is the market attractiveness of each animal health segments, including the annual sales potential and the 4 years average growth rate (4Y-CAGR) in Vietnam market. (For example: Injection antibiotics attractiveness is illustrated as yellow bubble with annual sales potential is 200mil and 4Y-CAGR is 3%, its attractiveness is high because the biggest annual sales and still has positive growth of 3% annually in the last 4 years. Meanwhile, the oral antibiotic attractiveness is the red bubble has annual sales potential is 90mil, but it has negative growth at 13% annually in the last 4 years, so that its attractiveness is considering low.)
Company A is an manufacturer of animal health products in Vietnam, It has had:
- High manufacturing technology and high market share of injection antibiotics,
- Average manufacturing technology and average market share of oral antibiotics
- Low manufacturing technology and low market share vaccine, but the company know
that vaccine is the most profitable segment in the animal health industry
- Low manufacturing technology and low market share of reproductive products
Based on the DPM, what company A should do for Injection Antibiotics
sustain the position
withdraw resource
leadership retention
enhance capability
The below bubble chart is the market attractiveness of each animal health segments, including the annual sales potential and the 4 years average growth rate (4Y-CAGR) in Vietnam market. (For example: Injection antibiotics attractiveness is illustrated as yellow bubble with annual sales potential is 200mil and 4Y-CAGR is 3%, its attractiveness is high because the biggest annual sales and still has positive growth of 3% annually in the last 4 years. Meanwhile, the oral antibiotic attractiveness is the red bubble has annual sales potential is 90mil, but it has negative growth at 13% annually in the last 4 years, so that its attractiveness is considering low.)
Company A is an manufacturer of animal health products in Vietnam, It has had:
- High manufacturing technology and high market share of injection antibiotics,
- Average manufacturing technology and average market share of oral antibiotics
- Low manufacturing technology and low market share vaccine, but the company know
that vaccine is the most profitable segment in the animal health industry
- Low manufacturing technology and low market share of reproductive products
Based on the DPM, what company A should do for Oral Antibiotics
One-off upgrade
phase withdrawal resource
leadership retention
Immediate withdrawal
The below bubble chart is the market attractiveness of each animal health segments, including the annual sales potential and the 4 years average growth rate (4Y-CAGR) in Vietnam market. (For example: Injection antibiotics attractiveness is illustrated as yellow bubble with annual sales potential is 200mil and 4Y-CAGR is 3%, its attractiveness is high because the biggest annual sales and still has positive growth of 3% annually in the last 4 years. Meanwhile, the oral antibiotic attractiveness is the red bubble has annual sales potential is 90mil, but it has negative growth at 13% annually in the last 4 years, so that its attractiveness is considering low.)
Company A is an manufacturer of animal health products in Vietnam, It has had:
- High manufacturing technology and high market share of injection antibiotics,
- Average manufacturing technology and average market share of oral antibiotics
- Low manufacturing technology and low market share vaccine, but the company know
that vaccine is the most profitable segment in the animal health industry
- Low manufacturing technology and low market share of reproductive products
Based on the DPM, what company A should do for Reproductive Products
sustain the position
withdraw resource
leadership retention
enhance capability
The below bubble chart is the market attractiveness of each animal health segments, including the annual sales potential and the 4 years average growth rate (4Y-CAGR) in Vietnam market. (For example: Injection antibiotics attractiveness is illustrated as yellow bubble with annual sales potential is 200mil and 4Y-CAGR is 3%, its attractiveness is high because the biggest annual sales and still has positive growth of 3% annually in the last 4 years. Meanwhile, the oral antibiotic attractiveness is the red bubble has annual sales potential is 90mil, but it has negative growth at 13% annually in the last 4 years, so that its attractiveness is considering low.)
Company A is an manufacturer of animal health products in Vietnam, It has had:
- High manufacturing technology and high market share of injection antibiotics,
- Average manufacturing technology and average market share of oral antibiotics
- Low manufacturing technology and low market share vaccine, but the company know
that vaccine is the most profitable segment in the animal health industry
- Low manufacturing technology and low market share of reproductive products
Based on the DPM, what company A should do for Vaccine
sustain the position
withdraw resource
leadership retention
One-off upgrade
The below bubble chart is the market attractiveness of each animal health segments, including the annual sales potential and the 4 years average growth rate (4Y-CAGR) in Vietnam market. (For example: Injection antibiotics attractiveness is illustrated as yellow bubble with annual sales potential is 200mil and 4Y-CAGR is 3%, its attractiveness is high because the biggest annual sales and still has positive growth of 3% annually in the last 4 years. Meanwhile, the oral antibiotic attractiveness is the red bubble has annual sales potential is 90mil, but it has negative growth at 13% annually in the last 4 years, so that its attractiveness is considering low.)
Company A is an manufacturer of animal health products in Vietnam, It has had:
- High manufacturing technology and high market share of injection antibiotics,
- Average manufacturing technology and average market share of oral antibiotics
- Low manufacturing technology and low market share vaccine, but the company know
that vaccine is the most profitable segment in the animal health industry
- Low manufacturing technology and low market share of reproductive products
When measuring the segment attractiveness by DPM, if the company competency is average and the segment attractiveness is high the company must
sustain the position
withdraw resource
expand market
enhance capability
The below bubble chart is the market attractiveness of each animal health segments, including the annual sales potential and the 4 years average growth rate (4Y-CAGR) in Vietnam market. (For example: Injection antibiotics attractiveness is illustrated as yellow bubble with annual sales potential is 200mil and 4Y-CAGR is 3%, its attractiveness is high because the biggest annual sales and still has positive growth of 3% annually in the last 4 years. Meanwhile, the oral antibiotic attractiveness is the red bubble has annual sales potential is 90mil, but it has negative growth at 13% annually in the last 4 years, so that its attractiveness is considering low.)
Company A is an manufacturer of animal health products in Vietnam, It has had:
- High manufacturing technology and high market share of injection antibiotics,
- Average manufacturing technology and average market share of oral antibiotics
- Low manufacturing technology and low market share vaccine, but the company know
that vaccine is the most profitable segment in the animal health industry
- Low manufacturing technology and low market share of reproductive products
When measuring the segment attractiveness by DPM, the company should maintain the leadership position in the segment if the market attractiveness is .................... and company competency is ...........................
high, average
high, high
low, high
average, average
The below bubble chart is the market attractiveness of each animal health segments, including the annual sales potential and the 4 years average growth rate (4Y-CAGR) in Vietnam market. (For example: Injection antibiotics attractiveness is illustrated as yellow bubble with annual sales potential is 200mil and 4Y-CAGR is 3%, its attractiveness is high because the biggest annual sales and still has positive growth of 3% annually in the last 4 years. Meanwhile, the oral antibiotic attractiveness is the red bubble has annual sales potential is 90mil, but it has negative growth at 13% annually in the last 4 years, so that its attractiveness is considering low.)
Company A is an manufacturer of animal health products in Vietnam, It has had:
- High manufacturing technology and high market share of injection antibiotics,
- Average manufacturing technology and average market share of oral antibiotics
- Low manufacturing technology and low market share vaccine, but the company know
that vaccine is the most profitable segment in the animal health industry
- Low manufacturing technology and low market share of reproductive products
When measuring the segment attractiveness by DPM, the company must stay away the segment, if the market attractiveness is .................... and company competency is ...........................
high, average
high, high
low, high
low, low
The 4Ps Marketing Mix is a tool that the company will use to do.........
segmentation
positioning
targeting
evaluation
The 4Ps of Marketing Mix are:
people, product, place, promotion
people, product, price, place
product, price, place, promotion
production, price, place, promotion
Which term, in the 4Ps Marketing Mix, refers to: design, quality, functionality, technology, packaging, services and warranty
production
product
price
promotion
Which term refers to the application of second P - Price
gift card
buy 2 gives 1 free
product sample
rental fee of the store
Product A is price elastic when:
% change in price is larger than % change in quantity
% change in price is smaller than % change in quantity
Product A is price inelastic when:
% change in price is larger than % change in quantity
% change in price is smaller than % change in quantity
Which term, in application of 4Ps Marketing Mix, refers to: supper market, wet market, convenience store, brick and mortar shop, and online selling.
product
price
place
promotion
Which term, in application of 4Ps Marketing Mix, refers to: website, scholarship offering, tradeshow, product brochure and branding item.
product
price
place
promotion
In the age of digital marketing, the 5As of customer buying journey, after making the buying decision, the most importation step contributes to the next person buying decision is he/she will share a product picture or write a review on the social flatforms, this step is called
act
ask
advocate
appeal
SWOT analysis is a framework used to evaluation the internal factors including .............. and ............, to assess the external factors including ...........and ............
opportunities, threats, strengths, weaknesses
strengths, weaknesses, opportunities, threats
strengths, opportunities, weaknesses, threats,
opportunities, weaknesses, strengths, threats
In the SWOT analysis, we also know the positive factors including .............. and ............, and negative factors including ...........and ............
opportunities, threats, strengths, weaknesses
strengths, weaknesses, opportunities, threats
strengths, opportunities, weaknesses, threats
opportunities, weaknesses, strengths, threats
In the SWOT analysis of Oxy-Tra 72, there are some attributes such as broad spectrum, fast and long-lasting action, these are ............
opportunities
weaknesses
strengths
threats
In the SWOT analysis of Oxy-Tra 72, there are some attributes such as high price,
respiratory bacteria resistance and long lead time of ordering, these are ............
opportunities
weaknesses
strengths
threats
In the SWOT analysis of Oxy-Tra 72, there are some attributes such as new products from competitors, generic products, these are ............
opportunities
weaknesses
strengths
threats
In the SWOT analysis of Oxy-Tra 72, there are some attributes such as demand of
food/meat increasing, swine, poultry and pet markets are increasing 5%, 7% and 20%
respectively, these are ............
opportunities
weaknesses
strengths
threats
In the SWOT analysis, we will use the 9 boxes to develop the action plan, the OS strategies are used strengths to ...................the opportunities.
overcome or support
avoid or block
take advantages or exploit
minimize or avoid
In the SWOT analysis, we will use the 9 boxes to develop the action plan, the TS strategies are used strengths to ...................the threats
overcome or support
avoid or block
take advantages or exploit
minimize or avoid
In the SWOT analysis, we will use the 9 boxes to develop the action plan, the OW
strategies are to ...................the weaknesses by taking advantage of opportunities.
overcome or support
avoid or block
take advantages or exploit
minimize or avoid
In the SWOT analysis, we will use the 9 boxes to develop the action plan, the TW strategies are to ...................the threats
overcome or support
avoid or block
take advantages or exploit
minimize or avoid
To overcome the high price weaknesse, the good strategic actions are:
Change business model from distribution to direct selling
Promote the benefits vs the functions of the product
Promote the brand or differentiation of the product
All of the above
To grasp the market opportunities, such as demand for food increaseing, swine, poultry and companion animal industries are growing, the good strategic actions are:
Develop new product packagings sach as 10ml, 50ml and 100ml vials
Developn new form of products such oral, powder forms
Develop new products for new species
All of the above
To cope the long lead time of ordering of the imported products, good strategic action is....
Improve forecast accuracy
Increase sales volumne when doing the forcast
