WorksheetsESB - Certification Practice 1
Total questions: 20
Worksheet time: 10mins
What does the T in "SWOT Analysis" for?
Teachings
Time
Threats
Terrorism
You have an idea for a new product. Market research suggests the product is needed to solve a problem and will be enthusiastically embraced by customers. What is one of the first steps you must do before creating a product prototype?
Identify materials
Create a social media following
Pre-sale the product for funding
Launch a marketing campaign
Which is the greatest benefit of being an entreprenuer?
Schedule control
Quick ROI (Return On Investment)
Metting new people
Paying less taxes
You're a technical trainer. You teach online courses to help workers more efficiently use Microsoft Office applications. What is an effective way to measure your teaching performance during an online course?
Form a focus group
Conduct on screen pop-up quizzes
Ask the sales team if demand increased
Email an evaluation a week after the course
A Business Plan is 10-100 Pages
True
False
An example of _____________ compensation is paying filed laborers for the amount of fruit they pick
Piece Work
Salary
Hourly
Commission
Which element of a marketing plan provides a synopsis of details to be outlined later in the plan?
Executive Summary/Business Description
Marketing Mix
Situation Analysis
Delivery Plan
Which Type of Sales Channel involves Selling Products directly to end customers for a profit, either in-store, online, mail-order, or by phone?
Wholesale
Retail
Direct-to-Consumer
B2B
A DJ wants to analyze market reactions to the new music selections played at his dance last weekend. He advertises his weekly dances using social media and email. Which would be the most effective way to gather reactions from those who attended the dance?
Personal Interviews
Surveys
Observation
Focus Groups
Product Price affects the length of a distribution channel.
True
False
Which statement defines entrepreneurship?
Marketing and selling products
Setting up a business with the aim to make a profit
Acquiring leadership and managerial skills.
Quickly advancing in positions within a corporation
The owner of a landscaping business has noticed that none of his competitors are including ponds or other water features in their gardens they create. The landscaper wants to determine the viability of this buisiness opportunity. What should this entreprenuer do FIRST before offering to design and build water features as part of his landscaping business?
Contact the water department to see if they can support the demand for water
Ask customers in the area if they are interested in adding water features
Determine if there is a supply chain available
Perform a financial audit to determine if there is enough money available to add the new service
A startup business is looking for ways to get funded. Which type of funding funds a business through private investments during a set period of time?
Incubator
Shark
Bootstrapping
Accelerator
Which is the LAST step in the Design Thinking Process?
Test
Define
Empathize
Prototype
Ideate
You spent $1,000 on a Pay-Per-Click (PPC) online advertising campaign that resulted in $1,200 in sales. What was your last month's ROI?
.2%
120%
20%
80%
Only Non Commercial users of the work are permitted.
NC
ND
SA
BY
Identifies it is a Creative Commons license
CC
BY
NC
ND
Which one of the following statement is NOT true about Equity Financing?
Places a large financial burden on the company
No obligation to repay the money acquired through it
Requires selling a portion of the company
Which Sales Channel has been opened to manufactures because of digital tools?
B2B
Direct-to-Consumer
Wholesale
Distribution
You need to create a legal structure for your small business. You would like some benefits enjoyed by a large corporation, but you do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do want to be protected from business liabilities. Which legal structure should you set up for your business?
Sole Proprietorship
C-Corporation
Limited Liability Company
S-Corporation
