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ESB - Certification Practice 1

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What does the T in "SWOT Analysis" for?

a)

Teachings

b)

Time

c)

Threats

d)

Terrorism

2.

You have an idea for a new product. Market research suggests the product is needed to solve a problem and will be enthusiastically embraced by customers. What is one of the first steps you must do before creating a product prototype?

a)

Identify materials

b)

Create a social media following

c)

Pre-sale the product for funding

d)

Launch a marketing campaign

3.

Which is the greatest benefit of being an entreprenuer?

a)

Schedule control

b)

Quick ROI (Return On Investment)

c)

Metting new people

d)

Paying less taxes

4.

You're a technical trainer. You teach online courses to help workers more efficiently use Microsoft Office applications. What is an effective way to measure your teaching performance during an online course?

a)

Form a focus group

b)

Conduct on screen pop-up quizzes

c)

Ask the sales team if demand increased

d)

Email an evaluation a week after the course

5.

A Business Plan is 10-100 Pages

a)

True

b)

False

6.

An example of _____________ compensation is paying filed laborers for the amount of fruit they pick

a)

Piece Work

b)

Salary

c)

Hourly

d)

Commission

7.

Which element of a marketing plan provides a synopsis of details to be outlined later in the plan?

a)

Executive Summary/Business Description

b)

Marketing Mix

c)

Situation Analysis

d)

Delivery Plan

8.

Which Type of Sales Channel involves Selling Products directly to end customers for a profit, either in-store, online, mail-order, or by phone?

a)

Wholesale

b)

Retail

c)

Direct-to-Consumer

d)

B2B

9.

A DJ wants to analyze market reactions to the new music selections played at his dance last weekend. He advertises his weekly dances using social media and email. Which would be the most effective way to gather reactions from those who attended the dance?

a)

Personal Interviews

b)

Surveys

c)

Observation

d)

Focus Groups

10.

Product Price affects the length of a distribution channel.

a)

True

b)

False

11.

Which statement defines entrepreneurship?

a)

Marketing and selling products

b)

Setting up a business with the aim to make a profit

c)

Acquiring leadership and managerial skills.

d)

Quickly advancing in positions within a corporation

12.

The owner of a landscaping business has noticed that none of his competitors are including ponds or other water features in their gardens they create. The landscaper wants to determine the viability of this buisiness opportunity. What should this entreprenuer do FIRST before offering to design and build water features as part of his landscaping business?

a)

Contact the water department to see if they can support the demand for water

b)

Ask customers in the area if they are interested in adding water features

c)

Determine if there is a supply chain available

d)

Perform a financial audit to determine if there is enough money available to add the new service

13.

A startup business is looking for ways to get funded. Which type of funding funds a business through private investments during a set period of time?

a)

Incubator

b)

Shark

c)

Bootstrapping

d)

Accelerator

14.

Which is the LAST step in the Design Thinking Process?

a)

Test

b)

Define

c)

Empathize

d)

Prototype

e)

Ideate

15.

You spent $1,000 on a Pay-Per-Click (PPC) online advertising campaign that resulted in $1,200 in sales. What was your last month's ROI?

a)

.2%

b)

120%

c)

20%

d)

80%

16.

Only Non Commercial users of the work are permitted.

a)

NC

b)

ND

c)

SA

d)

BY

17.

Identifies it is a Creative Commons license

a)

CC

b)

BY

c)

NC

d)

ND

18.

Which one of the following statement is NOT true about Equity Financing?

a)

Places a large financial burden on the company

b)

No obligation to repay the money acquired through it

c)

Requires selling a portion of the company

19.

Which Sales Channel has been opened to manufactures because of digital tools?

a)

B2B

b)

Direct-to-Consumer

c)

Wholesale

d)

Distribution

20.

You need to create a legal structure for your small business. You would like some benefits enjoyed by a large corporation, but you do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do want to be protected from business liabilities. Which legal structure should you set up for your business?

a)

Sole Proprietorship

b)

C-Corporation

c)

Limited Liability Company

d)

S-Corporation