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WorksheetsSports Marketing II Objective 1 (Part 2)
Total questions: 23
Worksheet time: 12mins
Name
Class
Date
1.
What part of a marketing-research report would be mentioned only briefly in an oral presentation?
a)
Research methods
b)
Relevant information
c)
Pertinent data
d)
Research findings
2.
An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of
a)
scientific data.
b)
computer software
c)
informal outlines.
d)
handmade graphics.
3.
An effective technique to use when giving an oral presentation of report findings and recommendations is to keep the presentation
a)
relatively simple
b)
technically oriented.
c)
free from detail.
d)
on a complex level.
4.
Which of the following is a characteristic of an effective marketing report:
a)
Explains role of executive management
b)
Contains names of contributing editors
c)
Provides industry review information
d)
Answers specific research questions
5.
Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?
a)
Analysis
b)
Introduction
c)
Summary
d)
Appendix
6.
The main portion of a marketing report that explains the research findings should include
a)
summaries and recommendations
b)
technical appendixes and indexes
c)
data-collection procedures.
d)
supporting tables and graphs.
7.
One of the main portions of a marketing report describes the research methods and the
a)
industry review standards
b)
data collection procedures
c)
technical terminology.
d)
consulting expenses.
8.
Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n
a)
franchise arrangement
b)
sponsorship.
c)
affiliation.
d)
licensing agreement
9.
What type of sponsorship objective involves bartering for goods and services?
a)
Cost avoidance
b)
Revenue generation
c)
Activation
d)
Promotion
10.
Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of thefollowing sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:
a)
Olympic opening ceremony
b)
Extreme-sporting event
c)
Pro-football game
d)
Affinity-sporting event
11.
Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
a)
sponsorship objectives
b)
manufacturing methods
c)
financial policies.
d)
quantity standards.
12.
Which of the following would an event marketer most probably contact when seeking sponsorship for an up coming auto race:
a)
Nonprofit organizations
b)
Related businesses
c)
Athletic competitors
d)
Charitable organizations
13.
Why should sport/event marketers develop proof-of-performance packages for sponsors?
a)
To provide information about the facility
b)
To explain the type of sport/event
c)
To list the important participants
d)
To help sponsors justify the investment
14.
One reason it is important to sell the venue is because the venue is part of the
a)
market.
b)
facility.
c)
location.
d)
product.
15.
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
a)
exploitation.
b)
relationship marketing.
c)
exclusivity.
d)
value in kind (VIK).
16.
Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so youoffer to name the pregame show "The Taco Bell Pregame Report." This benefit is called
a)
sales and sampling opportunities.
b)
"ownership."
c)
exclusivity.
d)
fund-raising opportunities.
17.
What is the best way to present your proposal to potential sponsor companies?
a)
Over the phone
b)
Via teleconference
c)
Through the mail
d)
In person
18.
To create or maintain a certain image, companies sponsor sport/event organizations that displaycharacteristics they want consumers to associate with their products. This is one way of enhancing
a)
relationship marketing.
b)
sales and sampling opportunities.
c)
exclusivity.
d)
public relations.
19.
Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
a)
value in kind (VIK).
b)
exclusivity.
c)
"ownership."
d)
presenting sponsorship.
20.
"The arena's luxury boxes have plenty of space to entertain yourbusiness clients, and our catering staff can help you plan your menu needs for game-day festivities." What is the salesperson doing in this situation?
a)
Addressing objections
b)
Describing amenities
c)
Determining needs
d)
Reaching closure
21.
Which of the following is the first step in a sponsorship presentation:
a)
Create interest in your organization or event.
b)
Give event details
c)
Create interest in the sponsorship opportunity
d)
Explain how the prospective sponsor can get involve
22.
When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and:
a)
deadlines.
b)
liability.
c)
benefits.
d)
confidentiality.
23.
When writing marketing reports, researchers should make sure that they include a section about
a)
populations.
b)
qualifications.
c)
regulations.
d)
limitations.
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