Social media marketing has increased due to the growing active user rates on social media
sites. For example, Facebook currently has 2.2 billion users, Twitter has 330 million active users
and Instagram has 800 million users.
One of the main uses is to interact with audiences to create awareness of the brand or
service, with the main idea of creating a two-way communication system where the audience
and/or customers can interact back; providing feedback as just one example. Social media canbe used to advertise; placing an advert on Facebook's Newsfeed, for example, can allow a vast number of people to see it or targeting specific audiences from their usage to encourage
awareness of the product or brand. Users of social media are then able to like, share and comment on the advert, becoming message senders as they can keep passing the advert's message on totheir friends and onwards. The use of new media put consumers on the position of spreading opinions, sharing experience, and has shift power from organization to consumers for it allows transparency and different opinions to be heard.
Media marketing has to keep up with all the different platforms. They also have to keep
up with the ongoing trends that are set by big influencers and draw many people’s attention.
The type of audience a business is going for will determine the social media site they use.

CATS
Cats of all kinds are present in the legends, religion, mythology, and history of many
different cultures. Cave paintings created by early humans display different types of wild cats
(31) __________ are now extinct, or no longer around. Cats (32) __________ to the ones kept
as pets today started showing up in artwork thousands of years ago. For example, the ancient
Egyptians believed cats were the sacred, or special animal of a goddess named Bast. They
believed that Bast often appeared as a cat, so many ancient Egyptians respected and honored cats
and kittens. (33) __________, other cultures feared cats or thought that they brought illnesses
and bad luck. Today, with millions kept as pets in homes around the world, cats have become
important members of (34) __________ families. No one knows for sure when or how cats
became very popular household pets. It's possible that people noticed how cats hunted mice and
rats, so they set food and milk out to keep the cats near their homes. This helped to prevent too
many of these rodents from coming into homes and eating people's food or (35) __________
sickness.

Right now, the biggest source of energy in the world is fossil fuel. Fossil fuels are oil, gas,
and coal. More than 80 percent of the world's energy comes from fossil fuel. There are many
problems with fossil fuel. One problem is that when fossil fuel is burned, it pollutes the air. Also,
when we take fossil fuel from the Earth, we often cause a lot of damage. Another problem is that we are running out of it. That is why we need new sources of energy. A big source of energy for many countries is nuclear power. Thirty-one countries use nuclear power.

Nuclear power has some advantages. First of all, we can't run out of nuclear power. Nuclear
power does not make the air dirty. Also, if a country has nuclear power, it doesn't need to buy
as much as oil from other countries
However, there are also a lot of problems that come with nuclear power. For example,
nuclear accidents are very serious. In 1986, there was a nuclear accident in Ukraine and about
4,000 people got sick and died. In 2011, there was another very serious nuclear accident in Japan. Japan is now trying to clean up the nuclear waste from the accident.
Many people don't want nuclear power in their countries. They say that it is not safe. A lot
of people want their countries to use safer and cleaner ways to get electricity. Although many
people hate nuclear energy, more and more countries are using it. One reason for this is that the world is using more and more energy. We just don't have enough fossil fuel. However, if we use nuclear power, then we may have more serious problems in the future.

DICTIONARIES
Samuel Dictionaries are among the most important tools of self-education. (21)
__________Samuel Johnson wrote his influential English dictionary in the eighteenth century,
the work kept him busy for seven years. At the end of that period he (22) __________ written
the meanings of over forty thousand words. Most modern dictionaries require a (23) __________
deal less time and effort to write because writers often use earlier dictionaries (24) __________
a source of reference.
Nowadays, most dictionaries are put together by teams of writers, or lexicographers.
Sometimes they need to work together in meetings; at other times they work independently of
(25) __________ other, on different parts of the dictionary.
(26) __________ one time, the starting point for deciding on which words to include used
to be the lexicographer's own knowledge. These days, teams (27) __________ use of a large
collection of examples of not only writing but also everyday speech, which is known as a corpus.
Teams also refer books and articles about language as (28) __________ as asking experts
in particular subjects about the more specialized words. Finally, ordinary people are asked to say
what they think about the (29) __________ the words are defined and (30) __________ they
find the examples provided helpful or not.