Audience Concepts in Media Studies

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Active Audience

Back

Engages critically, interacts with media content

Front

Passive Audience

Back

Consumes content without much thought

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Participatory Audience

Back

Contributes to media creation, fosters collaboration

Front

Audience as Consumer

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Buyers of media products, attracts viewers to purchase goods/services

Front

Audience as Producer

Back

Co-creators of content, especially on digital platforms

Front

Audience as Product

Back

Sold to advertisers, data on viewer habits/preferences