MIL Week 2

Front

The model that seamlessly links and characterizes the relationship among various communication elements.

Back

Shanon-Weaver model of communication

Front

Katz and Lazarsfeld - when information is disseminated, the flow is not directly from the media to the public.

Back

Two-step flow theory

Front

Credible member of the community

Back

An Opinion leader

Front

Also known as Digital Age, is a period characterized by the rapid shift from traditional industry to an economy based on information technology.

Back

The information age

Front

Libraries, Books, Newspapers/Magazines, Audio and video contents and information, WWW, Open-collaborative sources, Social media, and Indegenous sources of info are called ____

Back

Sources of information

Front

It refers to visual cues that carry meaning.

Back

Symbolic Codes

Front

It refers to the use of language in words on paper, as well as how the space is used to communicate information

Back

Written codes

Front

It refers to the meaning generated from how a certain piece of information is created.

Back

Technical codes

Front

It refers to the verbal and nonverbal cues used in interaction based on the convention of cultural group.

Back

Social Codes

Front

A set of abilities requiring individuals to recognize when information is needed and have the ability to locate, evaluate and use effectively the needed information

Back

Information Literacy