Persuasive Writing

Front

Intended receiver of a message is called...

Back

audience

Front

A view or judgment about something, not necessarily based on fact.

Back

opinion

Front

Term for word choices that evoke emotional responses.

Back

emotive language

Front

Term for language that judges worth (positive/negative)

Back

evaluative language

Front

Mode of persuasion dealing with emotions

Back

pathos

Front

Mode of persuasion related to credibility and authority.

Back

ethos

Front

Mode of persuasion using logic and facts

Back

logos

Front

A short, memorable phrase in advertising

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slogan

Front

A short ad promoting a product or service

Back

commercial

Front

A foldable magazine with product info.

Back

brochure