Unit 2 Part 1 Advertising, vocab 2021

Front

Text features:

Back

Elements that help locate, understand, and organize information.

Front

Credibility?

Back

Ability to be trusted.

Front

Rhetoric

Back

The art of using words to persuade in writing or speaking.

Front

Ethos appeals to:

Back

credibility

Front

Pathos appeals to...

Back

emotion

Front

Logos appeals to:

Back

logic

Front

Term for elements that help locate, understand, and organize information in a text.

Back

text features

Front

Term for the ability to be trusted

Back

credibility

Front

Writing intended to explain or inform:

Back

explanatory writing

Front

Term for the art of persuasive writing or speaking

Back

rhetoric