4 P's - Place Yr 12 LTT

Front

Role of "place" in customer activities.

Back

It may be where customers enjoy a sporting activity as a spectator or participant.

Front

Modern interpretation of "place" in the LTT industry.

Back

Place can refer to the internet as the location for buying LTT products and services.

Front

Budget airlines and the internet.

Back

Airlines like easyJet use the internet to provide low-cost fares to many customers.

Front

Access to a suitable location is crucial in marketing.

Back

It is an important part of the marketing mix.

Front

Parking considerations for businesses.

Back

Adequate and cheap parking is essential to maintain marketing advantages.

Front

Transport links and customer accessibility.

Back

Good transport links facilitate customer journeys to businesses.

Front

Transport links as a business strategy.

Back

Crucial for customer engagement and sales.

Front

Parking and competitive advantage.

Back

Adequate parking supports marketing efforts.

Front

Travel agencies provide well-lit offices with comfortable seating and refreshments.

Back

Most travel agencies ensure their offices are well-lit and offer comfortable seating and refreshments like tea and coffee.

Front

Restaurants, cinemas, sports centres, and schools are typically located considering accessibility and convenience for the community.

Back

Location affects accessibility, visibility, and customer reach.