Front

Market research is the means by which organizations can identify

Back

what customers actually want. Market research helps organizations understand customer needs.

Front

The main ways LTT Organisations conduct Market Research

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Internet & Email

Focus groups

Postal Surveys

Observation

personal Surveys

Telephone questionnaires

IF POST

Front

Impact of marketing myopia.

Back

If not addressed quickly, marketing myopia can lead to significant damage to leisure, travel, and tourism organizations.

Front

Role of focus groups.

Back

Focus groups are used to gather qualitative data in market research.

Front

Damage from incorrect assumptions.

Back

Can lead to financial loss and damage to brand reputation.

Front

Products and services most attractive to different age ranges.

Back

Understanding age-specific preferences helps tailor offerings to various demographics.

Front

Clarity about what the organization is researching.

Back

Being clear on research objectives is crucial for effective market research.

Front

Follow-up emails.

Back

Organizations can easily follow up by sending another email.

Front

Customer satisfaction in hotels.

Back

Hotels often email customer satisfaction questionnaires to recent guests.

Front

Focus groups are a development from observational research.

Back

Customers are grouped to discuss topics in a semi-structured format directed by the researcher.