Marketing Concepts

Front

What is created to fulfill the desires and requirements of a specific audience?

Back

Service

Front

A period when output slows down due to a reduction in demand.

Back

SLUMP or

RECESSION

Front

A period of fast economic growth.

Back

BOOM

Front

A period where economic growth slows down and the level of output may actually decrease.

Back

RECESSION

Front

A period when the economy

moves between recession

and a boom.

Back

RECOVERY

Front

Spell out the Acronym AIO

Back

ACTIVITIES, INTEREST, OPINION

Front

describes changes in an

    individual’s behavior arising from

    experience.

Back

learning

Front

A _____ is a descriptive thought that a

  person holds about something.

Back

BELIEF

Front

describes a [person’s relatively

   consistent evaluations, feelings, and

   tendencies toward an object or idea.

Back

attitude

Front

What kind of good is characterized by relatively higher prices and are bought only to boost prestige and ego.

Back

SHOPPING GOODS