Reflection Lecture 12 IBIS FCB0025

Front

What is the primary focus of E-Business?

Back

The primary focus of E-Business is the use of digital technology for various business processes, including transactions and internal operations.

Front

How does E-Commerce differ from E-Business in terms of scope?

Back

E-Commerce has a narrower scope, focusing specifically on online transactions like sales and purchases, while E-Business has a broader scope that includes internal processes like supply chain management and customer service.

Front

What are some examples of E-Business activities?

Back

Examples of E-Business activities include e-commerce, customer relationship management (CRM), supply chain management (SCM), and enterprise resource planning (ERP).

Front

What is the definition of Business-to-Consumer (B2C) in E-Business models?

Back

Business-to-Consumer (B2C) applies to any businesses that sell their products or services to consumers over the Internet.

Front

What is Search Engine Optimization (SEO)?

Back

Search Engine Optimization (SEO) combines art and science to determine how to make URLs more attractive to search engines, resulting in higher search engine rankings.

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What is the purpose of an affiliate program in E-Business?

Back

An affiliate program allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant’s website.

Front

What is the impact of Click fraud in E-Business?

Back

Click fraud artificially inflates traffic statistics for online advertisements, leading to misleading performance metrics.

Front

What tools are commonly used for connecting and communicating in E-Business?

Back

Common tools include email, instant messaging, podcasting, videoconferencing, web conferencing, and content management systems.

Front

What is the relationship between brick-and-mortar and click-and-mortar business models?

Back

The relationship involves how traditional physical stores (brick-and-mortar) and online stores (click-and-mortar) can impact each other's operations and customer interactions.

Front

How does Search Engine Optimization (SEO) affect E-Business success?

Back

SEO affects E-Business success by improving visibility in search engine results, which can lead to increased traffic and sales.