Ethos Pathos and Logos

Front

Ethos is an appeal to

Back

credibility and character

Front

Pathos is an appeal to

Back

emotions

Front

Logos is an appeal to

Back

logic or reason

Front

Identify the appeal in the following: A child is shown covered in bug bites after using an inferior bug spray. Options: Ethos, Pathos, Logos

Back

Pathos

Front

Identify the appeal in the following: Tiger Woods endorses Nike. Options: Ethos, Pathos, Logos

Back

Ethos

Front

Identify the appeal in the following: Sprite Zero is 100% sugar-free. Options: Ethos, Pathos, Logos

Back

Logos

Front

Identify the appeal in the following: A 32-oz. bottle of Tide holds enough to wash 32 loads. Options: Logos, Ethos, Pathos

Back

Logos

Front

Identify the appeal in the following: A commercial shows an image of a happy couple riding in a Corvette. Options: Ethos, Pathos, Logos

Back

Pathos

Front

Identify the appeal in the statement: Cardiologists recommend Ecotrin more than any other brand of aspirin. Options: Ethos, Pathos, Logos

Back

Ethos

Front

Identify the appeal in the following: Advil Liquid-Gels provide up to 8 hours of continuous pain relief. Options: Ethos, Logos, Pathos

Back

Logos