Marketing Segmentation: Psychographics (and Sports Trivia)

Front

True or False: Psychographic data is EASIER to measure than Demographics and Geographics

Back

False

Front

“A settled way of thinking or feeling about someone or something”

Back

Attitude

Front

__________ is defined by a person’s individual qualities or traits and behavior

Back

Personality

Front

Complete this phrase: "People who share similar interests and activities will often..."

Back

purchase similar products.

Front

Involves grouping people with similar attitudes, interests, and opinions, as well as lifestyles, personalities, and shared values.

Back

Psychographics

Front

Which of these rules does not apply to soccer?

• Players may not touch the ball with their hands.
• The surface played on must be green.
• Soccer players' socks must cover their shin guards at least half way.
• Kick off is generally determined with a coin toss.

Back

Soccer players' socks must cover their shin guards at least half way.

Front

How many players are on a lacrosse team?

Back

10

Front

How many players are on a lacrosse team?

Back

10

Front

In volleyball, the second hit is called what?

Back

Set

Front

Who has scored the most points in NBA history?

Back

Kareem Abdul-Jabbar