Fill in the Blank. Intro to Entrepreneurship. Definitions. U1-3

Front

Promotion is the publicization of a product, organization, or venture so as to increase ________ or public awareness.

Back

sales

Front

Marketing is the process of designing, positioning, promoting and distributing a product or service in such a way that consumers see ________ in it.

Back

value

Front

Tangible means ________ by touch.

Back

perceptible

Front

Intangible means unable to be touched or ________; not having physical presence.

Back

grasped

Front

Concept is an ________ or intention.

Back

idea

Front

Capitalize means take the chance to gain ________ from.

Back

advantage

Front

Indispensable means absolutely ________.

Back

necessary

Front

Brand Recognition is a measure of how well a target audience can identify a brand through visual or auditory cues, such as its logo, packaging, colors, slogans, or jingles, without seeing or ________ its name.

Back

hearing

Front

Prospect means ________ customer.

Back

potential

Front

Buying pattern refers to the habits and routines that consumers establish when making ________.

Back

purchases