Understanding Ethos, Pathos, and Logos

Front

What is ethos?

Back

The ethical appeal or credibility of the speaker.

Front

Which rhetorical appeal is primarily based on logic and reasoning?

Back

Logos

Front

Pathos appeals to the audience’s:

Back

Emotions

Front

An advertisement that uses a celebrity endorsement is primarily using which type of appeal? Options: Ethos, Pathos, Logos, Ego

Back

Ethos

Front

Which of the following is an example of logos?

• A politician discussing the moral reasons for a law.
• A charity using sad images of animals to garner donations.
• A scientist presenting data and statistics to support a hypothesis.
• A celebrity endorsing a new product.

Back

A scientist presenting data and statistics to support a hypothesis.

Front

Why is ethos important in persuasive writing?

Back

It establishes the credibility of the writer.

Front

Which appeal is most effective when trying to persuade an audience through fear? Options: Ethos, Pathos, Logos, Mythos

Back

Pathos

Front

In argumentation, logos can be effectively used by incorporating:

• Personal anecdotes.
• Factual evidence and statistics.
• Celebrity testimonials.
• Emotional stories.

Back

Factual evidence and statistics.

Front

A speaker discussing their qualifications before presenting their argument is using: Pathos, Logos, Ethos, Ego

Back

Ethos

Front

Which rhetorical appeal is least likely to be based on factual evidence?

Back

Pathos