Marketing Concepts

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Market Research

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Gathering and analyzing data about consumers and competitors to make better business decisions.

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Micro-Targeting Advertising

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Advertising tailored to very specific groups of people based on data.

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Omnichannel Marketing

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Using multiple channels (like online, in-store, etc.) to provide a seamless customer experience.

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Pay-Per-Click (PPC)

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Advertising where you pay each time someone clicks on your ad.

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Positioning

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How a brand is perceived in the minds of consumers relative to competitors.

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Return on Investment (ROI)

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Measuring the profit made from marketing efforts compared to what was spent.

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Sales Funnel

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The process potential customers go through, from awareness to purchasing.

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Split Testing

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Comparing two versions of an ad or webpage to see which performs better.

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Target Audience

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The specific group of people a business aims to reach with its products or services.

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Unique Selling Proposition (USP)

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What makes a product or service different and better than competitors.