
YE Unit 3 Test
Flashcard
•
Other
•
10th - 12th Grade
•
Practice Problem
•
Hard
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15 questions
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1.
FLASHCARD QUESTION
Front
What is the most common way to collect primary data?
Back
survey
2.
FLASHCARD QUESTION
Front
Is primary data already collected and found in published sources?
Back
False
3.
FLASHCARD QUESTION
Front
How many steps are in the marketing research process?
Back
5
4.
FLASHCARD QUESTION
Front
Demographics are data that describe a group of people in terms of their: income, taste, opinions, geographic location
Back
income
5.
FLASHCARD QUESTION
Front
Psychographics are data that describe a group of people in terms of their: income, age, opinions, geographic location
Back
opinions
6.
FLASHCARD QUESTION
Front
The grocery store may consider a gas station their
Back
indirect competition
7.
FLASHCARD QUESTION
Front
Cold stone might consider Sylas and Maddy's a
Back
direct competitor
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