2024 Business Test

2024 Business Test

Assessment

Flashcard

Business

7th Grade

Hard

Created by

Wayground Content

FREE Resource

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30 questions

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1.

FLASHCARD QUESTION

Front

What is a mass market?

Back

A market for all potential customers sharing common needs.

2.

FLASHCARD QUESTION

Front

Which of the following best describes a niche market? A market for all potential customers, A market targeting a broad audience, A market for a narrow group with specific characteristics, A market with no customer segmentation

Back

A market for a narrow group with specific characteristics

3.

FLASHCARD QUESTION

Front

What is a target market?

Back

A group of customers most likely to buy a product with common needs.

4.

FLASHCARD QUESTION

Front

What does the process of market segmentation involve?

Back

Dividing a larger market into smaller groups

5.

FLASHCARD QUESTION

Front

Which of the following is NOT a segmentation variable? Age, Gender, Product size, Customer service quality

Back

Product size

6.

FLASHCARD QUESTION

Front

How can accurate target marketing benefit a company?

Back

By increasing sales and growth opportunities

7.

FLASHCARD QUESTION

Front

What is a customer persona?

Back

A detailed description of a typical consumer in a market segment.

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