ESB Certification Domain 3: Production & Distribution

Multiple Choice

The version of a product with just enough features to be usable by early customers for future development is?

• Maximum Viable Product

• Minimum Viable Product

• Minimum Validated Product

• Maximum Validated Product

Multiple Choice

What is MVP (Minimum Viable Product)

• a HERO SKU product / service

• a TOP SELLING product / service

• a TRIAL product / service for customer

• a LOW MARGIN product / service to customer

Multiple Choice

The goal of Test-Marketing the Product is......

• The company agree with the product, a prototype will be made (model of the actual product)

• Collect customers responses to see if the product is likely to be a success.

• For the team to evaluate each idea listed for the new product.

• Help companies to focus on the people most likely to buy their goods or services.

Multiple Choice

What is the purpose of Target Marketing?

• Help companies focus on the people most likely to buy their goods or services.

• Helps companies unfocused on the people most likely to buy their goods or services.

• Helps companies focus on the product most likely to bought by people.

Multiple Choice

Refers to the value a company promises to deliver to customers should they choose to buy their product.

• Valuation

• Value Propagation

• Value Distribution

• Value Proposition

Multiple Choice

This tool is used to check that the marketing activities of a company are on track and are used to track performance to make sure the firm is on track to meet specific objectives.

• SMART Objectives

• Goals

• Objectives

• Key Performance Indicators

Multiple Choice

What does the "S" stand for in SMART?

• Strategic

• Specific

• Static

• Scholastic

Multiple Choice

What does the "M" stand for in SMART goals?

• Monthly

• Monstrous

• Moments

• Measurable

Multiple Choice

What does the "A" stand for in SMART goals?

• Attainable

• Assist

• Actual

• Absolute

Multiple Choice

What does the "R" stand for SMART goals?

• Roundly

• Routine

• Relevant

• Reasonable

Multiple Choice

What does the "T" stand for in SMART goals?

• Troublesome

• Thoroughly

• True

• Time-Based

Multiple Choice

The process of market and trend research, merchandising, design, and development of the final creation is called______________.

• Merchandising

• Designing

• Product Development

• Research Development

Multiple Choice

Which entrepreneurial mind conceptualizes and designs a product that consumers find some use for?

• Technical mind

• Creative mind

• Business mind

• None of these

Multiple Choice

A model of a new product.

• protagonist

• prototype

• proton

• production

Multiple Choice

Batch Production is where products are made in groups of similar products.

• True
• False

Multiple Choice

Personal selling done over the telephone

• Call registry

• Telemarketing

• Antitrust Las

• Monopoly

Multiple Choice

What is a franchise?

• Where a business sells the rights to their brand
• Where you have full control
• Where you keep all the profits

Multiple Choice

___________is the process of promoting some products of certain brands and earning your commission out of every sale.

• Email Marketing

• Article Marketing

• Blog Marketing

• Affiliate Marketing

Multiple Select

Production refers to the creation of goods and services.

• True

• False

Multiple Choice

Angel cosmetics sell their products through home parties and their website. They use:

• A functional distribution channel

• An indirect distribution channel

• A direct distribution channel

• A layered distribution channel

• A behavioural distribution channel

Multiple Choice

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

• lower-priced products

• perishable products

• high-priced products

• products in their maturity stage

• products in their decline stage

Multiple Choice

A producer decides to use agents to get his products in the market. The producer is using…

• Direct distribution

• Channel A Distribution

• Intermediaries

• No distribution

Multiple Choice

The final intermediary in an indirect channel that sells products to consumers

• Sales Agents

• Wholesalers

• Producers

• Retailers

Multiple Choice

A warehouse that is designed to MOVE product, not store it is:

• Private Warehouse

• Public Warehouse

• Storage Center

• Distribution Center

Multiple Select

Which are 2 characteristics of fulfillment centers differ from direct distribution?

• Warehousing is a primary role.

• Fulfilment centers pack and ship for a manufacturer.

• A fulfillment center is a zero level channel.

• The manufacturer controls all aspects of distribution.

• Inventory is created on-demand rather than stored.

Multiple Select

Which are 2 characteristics of direct distribution that differ from fulfillment centers?

• Direct distribution is also known as a zero level channel.

• Inventory is stored for longer periods of time.

• Packing and shipping is done by a third-party.

• The manufacturer controls all aspects of distribution.

• Warehousing is outsourced.

Multiple Choice

The product price affects the length of a distribution channel.

• True

• False