MKT - Distribution Strategies

Front

Which of the following is reason to use an 'Indirect Distribution Channel'?
The firm wants complete control over the marketing job
The firm is in direct contact with customers
A new company has limited resources
Independent middlemen will not cooperate
Suitable intermediaries are not available

Back

A new company has limited resources

Front

What type of distribution strategy is used by Coca-Cola?

Back

Indirect Distribution

Front

State the type of market exposure that applies for Ferrari motor cars? Options: Intensive Distribution, Exclusive Distribution, Selective Distribution

Back

Exclusive Distribution

Front

State the type of market exposure that applies for Twix candy bars.

Back

Intensive Distribution

Front

State the type of market exposure that applies for Adidas clothing.

Back

Selective Distribution

Front

What mode of transport has an advantage: "Fast distribution of product"? Options: Rail (Train), Road (Truck), Water (Ship), Air (Freight)

Back

Air (Freight)

Front

Producers who eliminate all middlemen in the channel are said to be using __________ distribution.

Back

Direct

Front

Which of the following best describes channel distribution strategies? Options: Strategies that focus solely on product development., Methods used by a company to deliver products to the consumer., Strategies that involve changing the product's price to influence demand., Methods for reducing the cost of production.

Back

Methods used by a company to deliver products to the consumer.

Front

Which distribution strategy is best suited for high-end, luxury products?

Back

Exclusive distribution

Front

What is the main role of an agent in the distribution channel?

Back

To negotiate sales on behalf of the producer without taking ownership of the goods.