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MKT - Distribution Strategies

MKT - Distribution Strategies

Assessment

Flashcard

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

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18 questions

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1.

FLASHCARD QUESTION

Front

Which of the following is reason to use an 'Indirect Distribution Channel'?
The firm wants complete control over the marketing job
The firm is in direct contact with customers
A new company has limited resources
Independent middlemen will not cooperate
Suitable intermediaries are not available

Back

A new company has limited resources

2.

FLASHCARD QUESTION

Front

What type of distribution strategy is used by Coca-Cola?

Back

Indirect Distribution

3.

FLASHCARD QUESTION

Front

State the type of market exposure that applies for Ferrari motor cars? Options: Intensive Distribution, Exclusive Distribution, Selective Distribution

Back

Exclusive Distribution

4.

FLASHCARD QUESTION

Front

State the type of market exposure that applies for Twix candy bars.

Back

Intensive Distribution

5.

FLASHCARD QUESTION

Front

State the type of market exposure that applies for Adidas clothing.

Back

Selective Distribution

6.

FLASHCARD QUESTION

Front

What mode of transport has an advantage: "Fast distribution of product"? Options: Rail (Train), Road (Truck), Water (Ship), Air (Freight)

Back

Air (Freight)

7.

FLASHCARD QUESTION

Front

Producers who eliminate all middlemen in the channel are said to be using __________ distribution.

Back

Direct

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