Front

In this technique, the advertisers don’t say that they are the ____ from the rest, but they also don't ____ being the best either.

Back

best deny

Front

The advertisers use ______ to advertise their products. The celebrities or star _____ the product by telling their own _______ with the product.

Back

celebrities endorse experiences

Front

The advertisers using this technique show that the _____ or ____ using their product are a happy go lucky family. The ad always has a neat and well furnished home, well mannered kids and the family is a "_____ and ____" kind of family.

Back

families kids "simple sweet"

Front

This technique is used to bribe the customers with some thing ____ if they buy the product using lines like “buy one shirt and get one free”, or “be the member for the club for two years and get 20% off on all services.”

Back

extra

Front

This technique of advertising is done with help of two factors - _____ of consumers and ___ _____

Back

needs fear factor

Front

This technique involves giving away _____ of the product for ____ to the consumers.

Back

samples free

Front

Bandwagon Advertising
This type of technique involves convincing the customers to join the ____ of people who have bought this product and be on the ______ side.

Back

group winning

Front

Here, advertisers use _____, _____, and ____ examples to show how good their product works.

Back

numbers, proofs, real