ESB - DOMAIN 2 REVIEW

Front

Including Customer support in a sales strategy is important.

Back

Customer support

Front

What is Jean's customer retention rate for the third quarter if she had 101 customers at the beginning, 100 customers at the end, and gained five new customers?

Back

94%

Front

A sandwich shop wants to send out a coupon to people and plans to utilize the United States postal Service and income demographics to determine who will receive a coupon. Which marketing method is the sandwich shop using?

Back

Mail marketing

Front

What is John’s customer acquisition cost (CAC) if his company acquired 5,000 new customers last year with $20,000 in marketing costs and $15,000 in sales costs?

Back

$7

Front

A company’s may play a role in pricing.

Back

Target market

Front

_____ marketing usually occurs when customers have subscribed to receive promotional materials.

Back

Email

Front

Which statement best describes strengths in a SWOT analysis?

Back

Things a company does well

Front

What is a value proposition?

Back

A statement that explains to customers why they should do business with a company.

Front

_____ marketing is accomplished by companies using specific technical elements to ensure that search engine crawlers easily find and index the content, placing their article in the top search results.

Back

Search engine optimization (SEO)

Front

__________ marketing lets marketers place ads on websites within search engines.

Back

Pay-per-click (PPC)