Entrepreneurship - Lesson 3.01 Review

Front

What is the overall reason marketing strategies are designed and implemented?

Back

Achieving planned goals

Front

A business plans to reduce shoplifting by 10% this year by installing electronic security cameras at key locations. Installing cameras would be classified as a(n)

Back

Tactic

Front

A goal can be evaluated to determine its

Back

success

Front

Which of the following is an important characteristic of marketing tactics? Options: The tactics should support the Marketing Mix, The tactics should line up with marketing strategies., The tactics should focus on customers, The tactics should bring in enough money

Back

The tactics should line up with marketing strategies.

Front

Which of the following is the most likely obstacle for a marketer to encounter?
Options:
Profits might increase,
A social media campaign might succeed,
A competitor might increase an inferior product,
Government regulations might change

Back

Government regulations might change

Front

Which of the following is a consideration in the place element of marketing? Using sales promotion, Offering warranties or guarantees, Choosing distribution channels, Extending credit to customers

Back

Choosing distribution channels

Front

Which of the following things might a marketer ask when they are working on the product element of marketing?
Options:
How much should the product cost?
Where should the product be sold?
What level of quality should be produced?
What media should be used to advertise the product?

Back

What level of quality should be produced?

Front

Balancing value and satisfaction for the customer is part of which element of marketing?

Back

Price

Front

Which element of marketing refers to the various types of communication that marketers use to inform, persuade, and remind customers of their products?

Back

Promotion

Front

If a marketer changes one of the elements of a marketing strategy they must change the others, because the elements are ____________________.

Back

Interrelated