MH31-5.02 SEM1 Study Guide

Front

Why do traditional sales promotions often fail to increase attendance at sporting events?

Back

Traditional promotions lose their appeal.

Front

Which of the following is an example of a sales promotion: A 50%-off coupon, A television commercial, A personalized sales presentation, A press release

Back

A 50%-off coupon

Front

Which of the following is a sales promotion that would meet a customer’s unique desire: A discount of 20%, An advertisement, A 30%-off coupon, A chance to win a ski trip

Back

A chance to win a ski trip

Front

Sales promotion is a major part of sport/event marketing because

Back

the industry is so highly competitive.

Front

Which of the following is a benefit of “out-of-the-box” sales promotions:

Back

Your game/event stands out from the competition.

Front

What is the first thing you should understand when setting out to develop “out-of-the-box” sales promotion ideas for your game/event?

Back

There is no particular source or technique.

Front

How is Brian prepared for inspiration for sales promotion ideas for a tennis tournament targeting the 18- to 35-year-old crowd?

Back

He knows his target market.

Front

How is Shannon prepared for inspiration regarding sales promotion ideas for the concert tour?

Back

She knows her competition.

Front

How is Marcus prepared for inspiration?

Back

He’s putting a new twist on an old idea.

Front

How is Chelsea prepared for inspiration during a meeting to generate sales promotion ideas for a charity walk/run event?

Back

She’s brainstorming.