Marketing Unit 2: Pricing, Promotion and Distribution

Front

In terms of the marketing mix, distribution is represented by which "P?"

Back

Place

Front

Which of these activities is NOT included in physical distribution? Transportation, Order Processing, Warehousing, Managing Inventory

Back

Selling

Front

What is the term for the path that the product follows from the producer to the customer?

Back

Channel of distribution

Front

Which of these statements about customer perception of price is NOT TRUE?
The actual price may be a bigger factor to some segments,
Sometimes buyers will tolerate a wide range of prices based on the situation,
Customers may perceive the quality of an item based on its price,
The breakeven price may be important to customer acceptance of a price

Back

The breakeven price may be important to customer acceptance of a price

Front

One airline institutes a new charge for luggage, and the other airlines each begin to charge for this same item. In this scenario, what is the main factor affecting the price of the product?

Back

Competitor's price

Front

What is the term that refers to the functions used to move products through the channel to the consumer?

Back

Physical distribution

Front

Which pricing objective focuses on generating the highest possible profits?

Back

Maximize profits

Front

Which pricing method sets the price of the product on what the customer is willing to pay?

Back

Demand-oriented pricing

Front

In order to increase customer traffic, you want to offer an immediate discount when they purchase a certain product. Which of these sales promotions would be used in this case? Point-of-Sale display, Premium, Rebate, Coupon

Back

Coupon

Front

Which promotional method involves paying money to influence people through broadcast, digital, or print media?

Back

Advertising