Survey Research Flashcard

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What is a 'sample' in survey research?

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A smaller group chosen to represent the whole population.

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What is one big advantage of using surveys in research?

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They are quick and easy to use with many people.

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What is one main weakness of surveys compared to case studies?

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Surveys don’t collect as much detailed information about each person.

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What is an example of qualitative survey data?

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Answers explaining why someone feels a certain way.

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How can surveys help researchers generalize their results?

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By using a big and diverse sample that represents the population.

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What is survey research?

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A method of collecting information from a sample of individuals to understand their opinions, behaviors, or characteristics.

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What is the difference between qualitative and quantitative data in surveys?

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Qualitative data describes qualities or characteristics, while quantitative data involves numerical measurements.

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What is a closed-ended question in a survey?

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A question that provides specific options for respondents to choose from.

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What is an open-ended question in a survey?

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A question that allows respondents to answer in their own words.

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What is response bias in survey research?

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A tendency for respondents to answer questions inaccurately or falsely.