Marketing Channel Management St. 7 and Selling St. 8

Front

The ultimate goal of channel management is to move products from producers to

Back

final consumers

Front

Channel management benefits consumers by 

Back

making a variety of products available

Front

A company that sells to another company could be known as a

Back

wholesaler

Front

A vacuum salesman showing a vacuum to a potential customer is an example of 

Back

personal selling

Front

The activities and benefits provided by businesses in order to satisfy customers is known as

Back

customer service

Front

If a customer doesn't have all the money needed for a purchase and pays in monthly installments, what aspect of customer service does this situation illustrate?

Back

credit/financing

Front

Brenda ordered a new fridge, and it arrived damaged. She called the salesperson and they told her a new one would be sent within 2 days. What aspect of customer service is this situation illustrating? Options: customer training, technical assistance, shipping and delivery, credit/finance

Back

shipping and delivery

Front

If our company has an exclusive feature that is not offered by similar products on the market, it provides a

Back

unique benefit

Front

A skilled salesperson can discover a customer's needs and wants by 

Back

questioning and listening

Front

What should salespeople be ready to do after determining customers' needs or wants?

Back

offer solutions