Promotions Flashcard

Front

Type of sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers

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Trade Promotion

Front

Cash payments or discounts given by manufacturers to wholesalers or retailers for performing activities to encourage sales is called?

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Promotional Allowances

Front

Manufacturer of a product helps the retailer by paying some of the advertising costs when they purchase their product is called? Options: Promotional Allowances, Cooperative Advertising, Slotting Allowances, Sales Force Promotion, Trade Shows and Conventions

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Cooperative Advertising

Front

Cash premium that is paid by the manufacturer to a retailer to help them cover the costs of placing the manufacturer’s product on the shelves

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Slotting Allowances

Front

Awards given to dealers and employees who successfully meet or exceed a sales quota

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Sales Force Promotion

Front

Type of trade promotion that provides opportunities to introduce new products, encourage increased sales of existing products, meet with customers and partners, and gain company and product support.

Back

Trade Shows and Conventions

Front

Sales strategies that encourage customers and prospects to buy a product or service

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Consumer Promotion

Front

A certificate that entitles a customer to a cash discount on goods or services.

Back

Coupons

Front

A higher-priced product, award, or gift card that is earned and given away through contests, sweepstakes, special offers, and rebates.

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Incentives

Front

Activity that involves sales promotions between one or more retailers or manufacturers; also called cross-promotion or cross-selling.

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Promotional tie-in