Apparel II 3.01 Marketing Mix

Front

In which part of a situation analysis should Matt describe why his product is better than others?

Back

competition

Front

Cove Fabrics has a large billboard downtown. This is an example of which part of the marketing mix?

Back

Promotion

Front

A one year promotional plan for advertising, sales promotions, public relations, and personal selling are in which part of the marketing plan?

Back

tactics

Front

Belk defines the demographic and geographic records of an area, to determine a new store location. Which part of the marketing plan is this?

Back

Target Market

Front

Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even. This is an example of which part of the marketing mix?

Back

Price

Front

During which part of the marketing plan does one consider how their product is different or better than the competition?

Back

situation analysis

Front

Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:

Back

target market

Front

A skirt costs $10 to make and sells for $15. The profit margin is $5. This is an example of which part of the marketing mix?

Back

Price

Front

Susan is considering the color, style, and quality of her new outfit. This is an example of which part of the marketing mix?

Back

product

Front

In which part of the marketing plan do you make decisions regarding product, price, place, and promotion?

Back

strategies