NRF Customer Service & Sales: "Explaining Features and Benefits"

Front

A customer will be more likely to buy a product such as a VCR if you:

Back

Show how easy it is to program.

Front

The best method for finding the right product for a customer is: A. Asking “yes” or “no” questions to move the sale along, B. Asking open-ended questions

Back

Asking open-ended questions

Front

Customers most likely need your help when: A. They are buying a product for the first time, B. They purchase an item frequently, C. An item includes assembly instructions, D. A and C, E. All of the above

Back

A and C

Front

If you discourage customers from purchasing a product that exceeds their needs, they are most likely to:

Back

Appreciate your honesty

Front

Permanent labels in clothing are required by law to include: The fiber content, in descending order

Back

The fiber content, in descending order

Front

A successful sales associate needs to know the major features of only the most popular products in the store.

Back

False

Front

Brand loyal customers:

Back

Ask for a particular make by name

Front

Shoppers are more likely to buy new food products if: A. They can taste them, B. You provide recipes for using them, C. You display serving suggestions, D. Any of the above

Back

Any of the above

Front

It is best to show products:

Back

In natural light.

Front

Benefits of a product are determined by: A. The manufacturer, B. The salesperson, C. The customer, D. All of the above

Back

The customer