Am Lit Terms

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Antithesis

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The direct opposite, a sharp contrast, used to emphasize the contrasting characteristic.

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Exigence

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The reason the speech needs to be given; the event or issue or crisis that led to the need to make the speech.

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Rhetoric

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The art of using language effectively and persuasively.

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Fear (subcategory of Pathos)

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An emotional appeal used in persuasive speech or writing.

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Colloquialism

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A word or phrase that is not formal and is used in ordinary or familiar conversation.

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Allusion

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An indirect reference to a person, place, thing, or idea of historical, cultural, literary or political significance.

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Anaphora

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The repetition of a word or phrase at the beginning of successive clauses.

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Logos

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An appeal to logic and reason in persuasive writing or speech.

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Ethos

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An appeal to credibility or character in persuasive writing or speech.

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Pathos

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An appeal to emotion in persuasive writing or speech.