Front

The marketing function that helps organizations create and maintain a favorable image is:

Back

public relations

Front

The component of creative advertising decisions that is the theme for an ad campaign and often becomes the slogan is called:

Back

unique selling proposition

Front

A coordinated effort to handle the effects of unfavorable publicity or an unfavorable event is called:

Back

crisis management

Front

In advertising, “lead time” refers to:

Back

The time interval between initiation and completion of running an ad

Front

Ads for seasonal items like sunscreen and portable heaters will most likely use which media schedule?

Back

flighting

Front

When Jack retrieved his mail, he found a box containing a new Gillette brand razor. The manufacturer of the razor was using which form of sales promotion?

Back

sampling

Front

A ____ is the consumer sales promotion tool in which a cash refund is given to the consumer in exchange for a purchase during a specific period of time.

Back

rebate

Front

Most retail sales positions tend to be which type of personal selling?

Back

traditional

Front

When a salesperson is paid a percentage of each sale, and only when a sale is made, this is which type of compensation plan?

Back

Commission

Front

Joe, a relationship salesperson, generates many of his leads through LinkedIn. This is an example of:

Back

inbound marketing